Advertising Tech
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Location-Based Video Editing App Clinch Heads To The Deadpool
Mobile video app Clinch (not to be confused with Klout’s Cinch) is heading to the deadpool, but the company itself lives on, developing products for the digital advertising space. First introduced in 2012, Clinch’s app automatically threaded together video clips and photos based on location, allowing users to then customize the resulting mobile video further by selecting their… Read More
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Facebook Turns On “Bandwidth Targeting” To Match Mobile Ads To Your Network Quality
Facebook today counts more users, and faster growth, outside of its home market of the U.S. than inside it, but the U.S. still accounts for nearly half of all the social network’s ad revenues. To help boost the ratio in emerging, rapidly expanding markets, where mobile devices are the primary means for going online, today Facebook said it would turn on a new piece of ad tech called… Read More
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Bizible Raises $8M To Connect Marketing Tools With Sales Data
Bizible, a startup promising to help coordinate a company’s marketing and sales efforts, is announcing that it has raised $8 million in Series B funding. The idea, basically, is to track whether online ads lead to sales. Bizible started out by pulling the data from AdWords search advertising campaigns into Salesforce, and it’s now expanding into other types of ads and marketing… Read More
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Niche Founders (Plus Vine Star Robby Ayala) Talk Marketing, The Risks Of Social Media, And More
I recently interviewed the co-founders of social marketing startup Niche, when they took the stage at AOL HQ with Robby Ayala, who leads creative partnerships for the company and is also one of their resident Vine stars (with 2.8 million followers). I first covered Niche last fall, after the company raised a small seed round. The team has a built an online platform that connects users who… Read More
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For The First Time, The Majority Of Opera Software’s Revenue Came From Mobile Ads
Opera Software may be best known for the desktop and mobile web browser of the same name, but it’s increasingly becoming a mobile ad company, as shown in a recent blog post about the company’s second quarter earnings report. Opera says that for the first time, its mobile ad division Opera Mediaworks was its largest source of revenue, accounting for 51 percent of the total.… Read More
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Movie Theaters May Be Getting More Interactive, Thanks To Audience Entertainment’s SDK
You may soon be doing more twisting, turning, and jumping around when you go to the movies, if startup Audience Entertainment succeeds in launching a new type of in-theater interactivity. The company’s technology basically allows audiences to play together, usually as part of an ad campaign. Imagine standing up with everyone else in the room, then waving your arms left and right in unison… Read More
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Facebook Rolls Out Analytics For App Links
Today, Facebook is rolling out analytics for App Links, its initiative to make it easier for developers to link to specific content in partnership with Parse (which it purchased last year) and Mixpanel. The data available is still rather simple, but it’s a first step to convincing developers that they should use it to send traffic between apps. Read More
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Estimote Wants To Pioneer ‘Nearables’ With New Stickers Beacon Hardware
The Internet of Things gets a lot of hype, but its rollout is slow and it will take a long time for consumers to upgrade existing, non-connected devices that still work fine into something that can communicate with computing gadgets like smartphones. Estimote has put a lot of time and work into expediting our connected future via its beacon hardware and developer platform, and now the startup… Read More
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Y Combinator-Backed Traction Is A Marketplace Connecting Brands With Freelance Marketers
A new startup called Traction says it’s giving brands an alternative to the traditional marketing model — instead of working with agencies, Traction has created a marketplace for finding the best marketing specialist for a given campaign.
Traction is part of the current batch of startups incubated at Y Combinator, i.e., the one that’s taking the stage at today’s Demo Day. Read More
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AppNexus Raises $60M Round Valuing The Ad-Tech Company At $1.2B
Ad tech company AppNexus just announced that it has raised an additional $60 million.
The company said that the round, which could eventually reach $100 million, valued AppNexus at $1.2 billion. The money came from an unnamed “large, Boston-based public equity and asset management firm.” Read More
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