Advertising Tech
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SilverPush Says It’s Using “Audio Beacons” For An Unusual Approach To Cross-Device Ad Targeting
A number of companies are trying to help advertisers bridge the gap between devices — i.e. to identify when the same person is accessing the web or apps from the desktop, phone and tablets. Now a mobile advertising startup called SilverPush says it has created the most accurate approach yet. Making those connections is particularly important for advertisers because of the lack of cookies… Read More
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InMobi’s New Suite For Game Developers Sports Voxel’s Playable Ads
Independent ad network InMobi is touting a new solution for developers to take advantage of gamers’ emotional states to producer high click-thru rates on advertisements in their games. Along with tools for including interstitials that look like part of the game experience and ads that give you gameplay bonuses for watching videos, the company’s SDK now includes playable ads powered… Read More
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To Signal Broader Ambitions, Mobile Ad Company HasOffers Changes Its Name To Tune
HasOffers has been a tricky startup to write about — partly because ad attribution isn’t inherently sexy, but mostly because of the name. Yes, there’s HasOffers the company and HasOffers the product, but at this point it’s probably best known for a different service, MobileAppTracking, which allows mobile developers to see which ads are actually leading to app… Read More
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Facebook Tests Buy Button To Let You Purchase Stuff Without Leaving Facebook
Facebook is trying out letting you pay for ecommerce purchases from other businesses without leaving its site or app. For now it won’t be charging the few small and medium-sized businesses in the US to test this new Buy button on their News Feed Pages posts and ads. When I asked if Facebook would be charging businesses for the feature eventually, it said “it was not disqualifying… Read More
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Singular, Founded By Ex-Onavo Execs, Raises $5M For Its Cross-Platform Mobile Marketing Dashboard
The rapid growth in the world of apps — Google Play and Apple‘s App Store have over one million apps each – has given rise to a vast number of ways that developers are trying to get their own apps to stand apart from the crowd. Now a new startup wants to help developers manage and analyse the success of those disparate marketing channels.
Singular, a cross-channel… Read More
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TellApart Buys Freshplum To Chase You With Personalized Shopping Discounts
Promo codes are dangerous. Rather than seducing customers, people already planning to buy will find and use them to knock a few dollars off a retailer’s profits. But Google Ventures-backed startup Freshplum lets ecommerce sites offer personalized, exclusive discounts just to visitors who look like they wouldn’t make a purchase otherwise. Today, adtech powerhouse TellApart… Read More
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Facebook Launches “Out-App Purchase” Ads
What if in-app purchases didn’t have to happen in-app? Rather than indirectly helping developers monetize with ads that drive them installs and re-engagement, Facebook today began letting them sell Facebook desktop game virtual goods straight from ads in the News Feed or sidebar. But an even more lucrative opportunity could be bringing these “out-app purchase” ads to mobile.… Read More
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mNectar Raises $7M For New Kinds Of Mobile Ads That Let People Test-Drive Apps
First, there were teeny mobile banner ads pioneered by companies like AdMob, which Google bought for $750 million. Then there were full-screen interstitial ads. Those gave way to mobile video ads and then Facebook’s behemoth of a targeted mobile ad network.
So what’s next in mobile advertising? Read More
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Facebook Tries Being A TV Channel With New Mobile Video Player
If you watch one of a friend’s videos, Facebook will now try to get you to watch more with a new carousel of suggested videos that appears after you view one in the mobile News Feed. Reminiscent of YouTube’s Related Videos, Facebook confirms the existence of this fresh laidback experience in Facebook for iOS that I spotted over the weekend. It lets you quickly watch a series of… Read More
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Adtile Raises $4.5M To Create A Marketplace For Interactive Mobile Ads
Adtile, a startup that says it’s bringing an “app store”-style approach to mobile ads, is announcing that it has raised $4.5 million in Series A funding. Earlier this year, I wrote about the company’s Motion Ads format, which asks users to interact with their ads by shaking, turning, and otherwise playing with them. For example, a coffee shop ad could ask users to… Read More
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