Facebook Acquires LiveRail For $400M To $500M To Serve Video Ads Everywhere, Improve Its Own

Published July 2, 2014

Facebook has just bought video ad tech startup LiveRail, which connects marketers to publishers on web and mobile to target 7 billion video ads to visitors per month. A source tells us Facebook paid between $400 million and $500 million for LiveRail, but Facebook refused to comment on the terms. [Update 3:30pm PST: Another source now tells us LiveRail sold for $500 million, matching the… Read More

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Twitter Confirms Acquisition Of Mobile Ad Retargeting Startup TapCommerce

Published June 30, 2014

Twitter just announced that it’s acquiring mobile ad startup TapCommerce.
Re/code’s Ina Fried broke the news about the acquisition earlier this afternoon, reporting that the deal price was $100 million (the companies did not announce a price). Read More

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Twitter Rolls Out App Install And Engagement Ads, And New Click Pricing, Globally

Published June 30, 2014

Social networking platform Twitter says its MoPub ad network now reaches more than 1 billion iOS and Android users every month, and so today it is making its latest move to build out that mobile advertising business with more products.
Twitter is kicking off the global rollout of mobile app promotion ads — units that either take users to app downloads, or to the apps themselves if… Read More

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Perion Buys Grow Mobile For Up To $42M To Build Out Its Marketing Business

Published June 30, 2014

perion More consolidation afoot in the world of mobile ads. Perion, the publicly-listed mobile app services company that was the subject of a reverse takeover by Conduit last year, is today announcing an acquisition to further build out its marketing business: it’s buying the young (but profitable) ad aggregation platform Grow Mobile. Read More

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Loyalty And Marketing Analytics Startup CrowdTwist Raises $9M More

Published June 26, 2014

CrowdTwist is announcing that it has raised $9 million in Series B funding. Since the company offers tools for creating online loyalty programs, co-founder and CEO Irving Fain said that a few years ago, CrowdTwist was sometimes “gravitationally lumped into the intense fervor around gamification,” but he pointed to the new funding is a sign that it has a bigger vision, one that… Read More

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