Advertising Tech
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With $1.1M In Funding, Conversion Logic Announces Tools For Tracking Video Ads Across Devices
Two executives from marketing tech company Visual IQ are striking out on their own with a new startup, Conversion Logic, which promises to help advertisers track the effectiveness of their video campaigns across devices. As consumers engage with media and ads on smartphones, smart TVs, and more, ad attribution across those devices (say, when you see an ad on your phone but buy it on your… Read More
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Beanstock Media Acquires Mobile Publishing Startup Onswipe
Ad tech company Beanstock Media is announcing that it has acquired Onswipe, a startup that allows publishers to create tablet- and smartphone-optimized versions of their websites.
Onswipe founder and Chief Marketing Officer Jason Baptiste suggested that bringing the two companies together will allow them to create “an end-to-end technology stack for publishers” by combining… Read More
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Motionlead Makes Mobile Ads Effective Again Thanks To Interactive Design
Meet Motionlead, a French startup that wants to make mobile ads sexy again. When the team first developed a meme reader for the iPhone, it got really frustrated with the state of mobile ads. Traditional ad banners are both ineffective and ugly. That’s how Motionlead started. “On all our campaigns, we have a click rate above 10 percent for call-to-action buttons,” co-founder… Read More
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Mobile Intelligence Startup Quettra Comes Out Of Stealth, Raises $2.9M Seed Round
Quettra, a mobile advertising startup founded by the former head of search and discovery for Google’s Play Store Ankit Jain, today announced that it has raised a $2.9 million seed round.
Investors include CrunchFund (which was founded by TechCrunch founder Michael Arrington), Data Collective, Google Ventures, Horizons Ventures, Miramar Digital Ventures and SV Angel, as well as… Read More
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With Its Eye On The Global Market, Mobile Ad Company Smaato Raises $25M More
Smaato, a company offering advertising tools for mobile publishers and developers, is announcing that it has raised $25 million in Series E funding. Founded back in 2005, Smaato’s offerings include a supply-side platform that publishers can use to manage their inventory, as well as an ad exchange for dealing with multiple ad networks. The company has now raised a total of $47 million, and… Read More
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TUNE (Formerly HasOffers) Acquires MobileDevHQ To Expand Into Unpaid User Acquisition
Two Seattle-based mobile analytics companies are teaming up today. The ad attribution and analytics company TUNE (previously known as HasOffers), has made its first acquisition with the purchase of MobileDevHQ, a software-as-a-service that helps mobile marketers better understand app store visibility, search ranking, ASO (app store optimization), and competitive intelligence. The company… Read More
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Mobile Ad Startup AppLovin Says It Has Reached A $100M Revenue Run Rate
Mobile marketing company AppLovin only came out of stealth mode a couple months ago, but CEO Adam Foroughi says it has already reached a $100 million run rate for annual revenue. To be clear, that’s gross revenue (i.e., revenue before paying publishers). And AppLovin actually has been in business for a little more than two years — it was “stealth” in the sense that… Read More
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RockYou Raises $10M In Debt As It Shifts To Buying And Monetizing Existing Games
RockYou, once known as a leading social games developer before hitting rough times and making multiple rounds of layoffs, has recently become focused on buying up existing web, social, and mobile games.
Today, the company is announcing that it has raised $10 million in debt from FastPay (a firm that makes loans to digital media companies) to continue funding those efforts. Read More
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Think Gaming Demystifies Paid App Installs With A Mobile Gaming Co-Op
Think Gaming has created what it’s calling a mobile advertising co-op. Through that co-op, gaming companies share data about the cost of the ads they’re purchasing across multiple networks, and the effectiveness of those ad networks. After A Decade In Business, Kargo Says It’s Growing Fast, With Big Ambitions For Premium Mobile Ads
By the standards of the startups we cover at TechCrunch, mobile advertising company Kargo is pretty much ancient. But even though it was founded back in 2003, the company says it’s hit a triple digit revenue growth, with total annual revenue approaching $50 million. And it’s profitable. Founder and CEO Harry Kargman also told me that Kargo’s headcount has grown about 50… Read More
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