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Thanks To A Partnership With Gimbal, Urban Airship’s Push Notifications Get Smarter About Location
Push notification company Urban Airship is announcing a partnership with Gimbal, the beacon technology company that spun out of Qualcomm earlier this year.
The end result, according to Urban Airship CMO Brent Hieggelke (who answered my questions via email), is a more precise approach to targeting promotional push notifications, one that uses Gimbal’s proximity beacons as well as… Read More
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Facebook Relaunches Atlas Ad Platform With Cross-Device Targeting And Offline Sales Tracking
As Advertising Week kicks off in New York City, Facebook is announcing a new version of its Atlas ad platform, which it says represents the next step in tracking ad effectiveness across devices. The company first acquired Atlas from Microsoft last year, but in recent weeks both The Information and The Wall Street Journal reported that an ambitious relaunch was in the works, with the aim of… Read More
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Science Inc. Acquires Mobile Ad Network PlayHaven From Upsight
Science Inc. just announced that it has acquired mobile ad network PlayHaven from mobile analytics and marketing company Upsight. Science CEO Mike Jones (pictured above) told me that the PlayHaven team will join Science, merge with its Chirp Ads unit and, under the firm’s “startup studio” model, become an independently operating company based in San Francisco. (In fact, it… Read More
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Mobile Invoicing App Invoice2go Raises $35M, Former eHarmony Exec Greg Waldorf Joins As CEO
More than a decade after it was founded, Invoice2go is announcing that it has raised $35 million in its first round of external funding.
The round, a Series A, was led by Accel Partners and Ribbit Capital, with Accel partner Ryan Sweeney joining Invoice2go’s board of directors. In addition, Accel CEO-in-Residence Greg Waldorf has joined Invoice2go as, yes, its new CEO. Read More
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Mobile Rewards Startup Lootsie Hires Steve Cho As Its First COO
Lootsie, a startup that allows advertisers to present mobile app users with special rewards, announced today that it has hired its first chief operating officer, Steve Cho. Cho previously worked in sales at IBM, and he was most recently vice president of business development at Kiip — which is pretty much in the same business as Lootsie. He said it was “a difficult decision”… Read More
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Apple Adds Bundles And Previews To Give App Developers More Ways To Reach An Audience
The App Store has often been criticized for limiting discoverability, but Apple has armed developers with new promotional tools with the release of iOS 8 that should help them get their stuff in front of more potential customers. App Previews are short videos that devs can use to show their software in action, which occupy the first slot in the screenshot section of an app description, and… Read More
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BuySellAds Acquires Ad Startup LaunchBit
LaunchBit, an ad startup focused on helping software-as-a-service businesses find new customers, is announcing that it has been acquired by ad platform BuySellAds.com.
The financial terms of the deal are not being disclosed. LaunchBit co-founder and CEO Elizabeth Yin told me via email that the LaunchBit ad network will continue to operate, “business as usual,” while it’s… Read More
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Voice Marketing Company Ifbyphone Raises $30M More, Acquires Competitor Mongoose Metrics
Ifbyphone, a maker of voice marketing software, is announcing that it has raised $30 million in additional funding. It’s also revealing one of the main uses for that money — the acquisition of competitor Mongoose Metrics. This doubles Ifbyphone’s funding from $30 million to $60 million. The round comes from new investor NewSpring Capital, as well as previous backers Apex… Read More
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Facebook Highlights Its 1-Billion-Video-Views-Per-Day Reach By Adding View Counts
To prove to advertisers and the world that it’s not just YouTube that has massive video engagement online, Facebook today announced it now delivers 1 billion video views per day and will begin showing everyone view counts on videos posted by Pages and public figures. This could convince advertisers shifting TV ad spend to digital to look to Facebook, which recently bought video adtech… Read More
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Location Is Everything, As Mobile Ad Startup xAd Raises $50M Led By IVP
xAd, a mobile ad startup that specialises in serving media specific to a user’s location, is today announcing $50 million in funding — significant not only for the size of the round, but also for the context around the money coming into its coffers. xAd is already profitable, growing fast, wasn’t in the market for raising financing (it has “several million dollars… Read More
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