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Panasonic Partners With Photon To Build Smarter Signs In Stores
Photon Interactive, a company that’s been focused on building mobile experiences for large brands, is teaming up with Panasonic to bring what they say will be a more personalized experience to the digital signs you see in stores. The goal is to combine Photon’s software with Panasonic displays, so that those displays will know more about the customer. That information can be used… Read More
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Say Media Is Selling Off Its Content Sites, Including ReadWrite and xoJane
Say Media owns sites like xoJane, ReadWrite, and Fashionista — but the company doesn’t plan to own them for much longer. CEO Matt Sanchez told Digiday that the company will be selling off all of its owned properties so that it can focus on selling ads for other publishers, and on its content management system Tempest. The vision, he said, was to build “the modern media company… Read More
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iOS App Install Tracking Comes To Google Analytics
Google Analytics is getting a powerful new feature, the company announced today: the ability to track iOS app installs. The new reporting function, which allows customers to better measure marketing campaigns related to acquiring mobile app users, now works with those who advertise via Google AdWords as well as third-party mobile ad networks including akri, AdMob, AppLovin, Millennial… Read More
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Confirmed: Yahoo Is Acquiring Video Ad Company BrightRoll For $640M
Yahoo just announced that it’s acquiring video ad company BrightRoll for $640 million in cash.Facebook Now Has 1.1B Messaging App Users After Messenger Hits 500M
Another billion-user milestone for Facebook: The company now has over 1 billion messaging users, after today announcing that it has passed 500 million monthly active users for Messenger, on top of the 600 million active users that Facebook-owned WhatsApp now has. In Facebook’s last earnings presentation, CEO Mark Zuckerberg noted that “products don’t really get that… Read More
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FarmVille Co-Creators Launch Toro To Help Developers Market Their Apps On Facebook
Two creators of Zynga’s social gaming hit FarmVille are launching a new app-marketing product today called Toro. Amitt Mahajan and Joel Poloney were co-founders at MyMiniLife, the Zynga-acquired startup that was instrumental in creating FarmVille. Last year, Mahajan and Poloney raised $1.5 million from an impressive of list of investors (including Andreessen Horowitz, Greylock Partners,… Read More
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Intel Capital Leads $35M Investment In Social Login Service Gigya
Gigya, a company that helps online businesses and publishers manage customer logins, is announcing that it has raised $35 million in a funding round led by Intel Capital. CEO Patrick Salyer told me that this was a strategic investment from Intel. It’s too early to get specific about how the two companies plan to work together, he said, but on a broad level, Salyer argued that the idea… Read More
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Messaging App Nimbuzz Goes To UK’s New Call In $250M Deal
Yet more consolidation in the messaging app business: Nimbuzz, an early mover in messaging that currently has 200 million+ users with a large number of those in India, has been majority acquired by New Call. The UK-based provider of low-cost fixed line and broadband services has taken a 70 percent stake in the business for $175 million, valuing the full company at $250 million according… Read More
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Following iPhone 6 And 6 Plus Launches, App Marketing Costs Hit An All-Time High
The successful launches of the iPhone 6 and iPhone 6 Plus, along with the release of Apple’s new mobile operating system iOS 8 have impacted the marketing costs associated with gathering downloads for mobile applications, and retaining regular users. According to a new report out this morning from app marketing technology provider Fiksu, the costs associated with retaining a… Read More
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Boostable Gets $3.2M, Its Ads Get More Sales For Your Event, Crowdfund, Or Online Store
Boostable doesn’t have to sell its ads. Marketplaces sell them for it. Ticket, crowdfunding, and ecommerce marketplaces make money when their users sell things, so they’re incentivized to route traffic to the listings they host, which is exactly what Boostable’s easy-peasy ad-buying tool does for marketplace sellers do. So the marketplaces do the legwork of recommending… Read More
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