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Tumblr Rolls Out Mobile App Install Ads In The Form Of Shareable Sponsored Posts
Tumblr this morning is rolling a new mobile-only ad unit called “Tumblr Sponsored Apps” which will allow app publishers to target the social blogging service’s largely Millennial and heavily mobile audience with creative posts designed to drive users to the iTunes App Store and Google Play to download new applications. App install ads, as these units are commonly called,… Read More
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MixChannel Highlights The Ad Potential Of Twitter’s New Fabric Platform
Just over a month ago, Twitter announced Fabric, a toolkit for developers to build applications on top of the Twitter platform. If you’re wondering what developers are actually doing with it, well, Twitter just published a blog post with one success story.
The product in question is MixChannel, an app created by Japanese social media company Donuts. MixChannel allows users to create… Read More
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Snapchat’s Newest Money Maker Is A Sponsored Our Story For Samsung And The AMAs
Snapchat took its first shot at monetizing its Our Stories collaborative livestream feature tonight with a Samsung-branded look at The American Music Awards. We were tipped off to the AMA Our Story, and Snapchat confirms to me that it was paid by Samsung for the promotion. The AMA Our Story intersplices “Sponsored”-tagged Samsung photos and videos from behind the scenes at the… Read More
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Yahoo Acquires Photo Startup Cooliris
Photo app-maker Cooliris just announced that it has been acquired by Yahoo. The company was founded in 2006 and was initially known for creating a “3D wall” for navigating photos and other media content. More recently, its focus shifted to an app (also called Cooliris) that allowed users to browse photos from across services like Facebook, Instagram, and Flickr. It also launched… Read More
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FastPay Raises $15M More To Improve Digital Media Cashflow
FastPay, a startup offering credit to digital media companies, is announcing that it has raised $15 million in additional equity funding.
That description might not sound particularly sexy, but FastPay seems to be tackling a common problem for companies that serve as middlemen between online publishers and advertisers (such as ad agencies, demand side platforms, supply side platforms, ad… Read More
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Kiip Looks Beyond Mobile Ads, Lands Strategic Funding From Verizon Ventures And Michael Lazerow
Kiip bills itself as “mobile advertising people like,” but now it’s trying to apply that model outside of advertising itself.
The startup is also announcing that it has raised an undisclosed amount of strategic funding from Verizon Ventures and Michael Lazerow, co-founder of Buddy Media. (As part of Salesforce, which acquired Buddy, Lazerow had an announcement of his own today.) Read More
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Merkle Acquires Loyalty Startup 500friends
Customer relationship management company Merkle announced today that it has acquired startup 500friends.
The startup’s LoyaltyPlus platform allows businesses to run customer loyalty programs in stores, online, and on mobile. It also allows them to identify the customers that are likely to have the highest lifetime value. Read More
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Ad Optimization Startup Boost Media Raises $19M More
Boost Media announced earlier today that it has raised $19 million in Series C funding.
The company allows advertisers to find the best version of their search ad — it tests variants created by a network of freelance copywriters and designers, identifies the versions with the most clicks or highest conversion rates, then promotes them in a broader campaign. Read More
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Snapcash Could Bring Real Identity And Ad Targeting Data To Snapchat
Snapchat doesn’t ask for your real name, but its on the debit card you use for its new peer-to-peer payments feature Snapcash. That could prove very lucrative for the ephemeral messaging service. To use the feature for sending friends money that launched today, users connect their debit card to their Snapchat accounts through a partnership with Square Cash. The real names, addresses,… Read More
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Groupon Acquires In-Store Analytics And Marketing Startup Swarm Mobile
Groupon just announced that it has acquired Swarm Mobile, a startup that helps businesses connect with and track their customers while in stores.
This continues Groupon’s pattern of expanding its offerings for local businesses beyond daily deals. Earlier this year, for example, it launched individual business pages and announced an iPad-based point-of-sale service. Read More
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