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CEO Leslie Moonves Explains CBS’ Streaming Strategy: “I Don’t Care Where You Watch Our Shows”
New technology may be the focus of the Consumer Electronics Show, but CBS President and CEO Leslie Moonves argued on-stage today that tech may not be changing his business as much as you might think. “At the end of the day, you still have to tell good stories,” he said during an interview with MediaLink’s Michael Kassan. Moonves contrasted that approach with a presentation from… Read More
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Tube Centrex Aims To Build Video Apps For YouTube Stars, Luxury Brands, And Others
Billing itself as “the world’s first cross device mobile and digital platform,” startup Tube Centrex is planning to help YouTube stars, media companies, and others build and monetize apps for their online videos Tube Centrex is led by Fahad Khan, previously founder of social marketing company One Public (where his younger brother Adil Khan is now president and CEO). Khan told… Read More
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The Enormous Implications Of Facebook Indexing 1 Trillion Of Our Posts
Yet the news cruised by with analysis focused simply on what Facebook’s new keyword post search does today. Yes, any post by you or any of your friends can now be dug up with a quick search from mobile. But I don’t think people realize how big a deal it is for tomorrow. Facebook just went from data rich to Scrooge-McDuck-swimming-in-a-tower-full-of data rich. The ramifications… Read More
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Facebook’s Money-Making Solution To App Discovery? A Whole Feed Of Install Ads
Finding a good app can be like looking for a needle in a truck stop bathroom. Apple and Google aren’t doing much to help you sift through their messy app stores. Facebook has tried to step up, but sometimes you don’t care about your friends and just want a new mobile toy to play with. So Facebook is taking haters’ worst nightmares and turning them into an app discovery tool. Read More
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Carnival’s Mobile Marketing Platform Gets More Automated
When someone tells me that they’re introducing “trigger messaging” to their product, well, it’s not the most thrilling start to a conversation. But hey, mention automated FaceTime calls from One Direction, and suddenly I’m onboard.
(Not that I’m a huge One Direction fan or anything. It’s not weird that I think this sounds cool, right? Please tell me… Read More
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Facebook Has So Much To Announce, Its f8 Conference Expands To 2 Days In SF March 25-26 2015
Facebook has more news to share at f8 than can fit in a single day, so it’s adding a second for its developer conference now slated for March 25th and 26th, 2015 at San Francisco’s Fort Mason Center. Registration for the first two-day f8 will open in early 2015, but developers hoping to attend can sign up for a reminder of when they can vy for tickets.
Facebook explains the… Read More
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Months After Taking On A New Name And Biz Model, The Mobile Majority Reports A $50M Revenue Run Rate
Six months ago, mobile advertising startup PaeDae changed its name to The Mobile Majority, adjusted its business model, and raised some extra money. Now founder and CEO Rob Emrich is saying that the move has paid off, with the company hitting a $50 million revenue run rate in November. When I wrote about PaeDae last year, it had built a mobile rewards network and was looking to expand into… Read More
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With $2.2M In Funding, VideoAmp Helps TV Advertisers Reach More Eyeballs Online
VideoAmp is the latest startup trying to move TV ad dollars online.
The startup is officially launching today, and it’s also announcing that it has $2.2 million in funding from Anthem Venture Partners, Simon Equity Partners, Third Wave Capital, Wavemaker Partners, and ZenShin Capital. Read More
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Gallop Labs Raises $2M To Help Mobile Publishers Find And Monetize Valuable Users
Mobile marketing startup Gallop Labs is announcing that it has raised $2 million in seed funding. The round was led by Golden Venture Partners and Mantella Venture Partners. Angel investors include Allen Lau (CEO of popular social reading startup Wattpad, and an investor through Two Small Fish Ventures), Kontagent co-founder Albert Lai (now CEO of Big Viking Games), and Jennifer Lum (co-founder… Read More
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Twitter Expands Its Ad Retargeting To Include Data From Mobile Apps
Twitter just announced a major mobile expansion to the Tailored Audiences ad product that it unveiled at the end of last year. Tailored Audiences are basically Twitter’s version of retargeting — allowing businesses to target ads on Twitter at at who’ve already visited their websites, and at people in their customer database. Now, they’ll be able to target ads based… Read More
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