Advertising Tech
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Hands-On With Snapchat Discover: Fun Content For Short Attention Spans
Snapchat today launched its media hub Discover. With bite-sized content blips that mix photos, videos, and text, it could become a millenial entertainment destination. And by mixing in pre-rolls and looping video interstitial advertising, Snapchat may have found how to turn storytelling into a serious business. To access Discover, users swipe left until the see a screen of buttons that open… Read More
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More Than 200,000 Photographers Have Participated In EyeEm’s “Missions” For Brands
Whenever a new social network or online community springs up, it seems pretty inevitable that brands will eventually try to build a presence there. Naturally, this can cause lots of handwringing and eye-rolling — that’s why emphatically ad-free social networks like Ello attract a lot of interest, but also seem rather quixotic. So I was glad to get an update on what EyeEm is doing… Read More
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Visible Measures Launches New Site To Show The “True Reach” Of A Video Campaign
It’s easy to tell when a video has been successful online, right? Just go to YouTube and look at how many views it has.
Except YouTube isn’t the only site around (as I remind myself anytime I look at the view counts on TechCrunch’s YouTube channel). That’s why Visible Measures, a startup focused on video analytics and advertising, has launched a new site called True… Read More
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Automated Copywriting Startup Persado Raises $21M
Persado, a startup that says it can automatically create and test different marketing emails and other promotional material, is announcing that it has raised $21 million in Series B funding. Co-founder and CEO Alex Vratskides told me that the automated approach allows marketers to try out many more versions of a message than they’d get with regular A/B testing (where human copywriters… Read More
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For Mobile Growth Pay Attention To Markets Beyond The US And China
In 2014, China-based Alibaba had a record-breaking IPO on the U.S. stock market, China surpassed the U.S. in terms of purchasing power, and the country earned itself a new position in the world economy.
But China’s not the only emerging region we need to pay attention to. Other countries are quickly following China’s lead and solidifying their positions in the technology marketplace. Read More
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Snapchat’s Pricey Ads Could Be Too Pricey
AdWeek recently reported that Snapchat is asking brands for $750,000 per day to run its new “my story” ads. Some would argue that Snapchat’s unique ad format, engagement tactics, demographics and immediacy make for an interesting experimental advertising opportunity. Others say that $750,000 is a lot to spend for an advertising experiment that has limited analytics, no… Read More
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Ousted Founder Gurbaksh Chahal Raises His Offer To Acquire RadiumOne
Founder Gurbaksh Chahal isn’t giving up on his efforts to acquire RadiumOne, the ad-tech company that fired him last year. Back in April, Chahal was ousted from his role as CEO after he pled guilty to misdemeanor charges of battery and domestic violence battery, leading to intense criticism of the company. RadiumOne and Chahal later issued a public statement saying that they had… Read More
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Apple Finally Takes iAd To Latin America, In A Deal With ‘Market Maker’ IMS
iAd, Apple’s advertising platform for apps on iOS devices like the iPhone and iPad, has been gradually building up its international business since first going live in the U.S. in 2010, and today comes the latest step in that progress: it is bringing iAds to Latin America, starting first with Brazil and Mexico and eventually expanding to other countries like Venezuela, Argentina and… Read More
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Crossboard Mobile, an ad-tech company with a focus on helping businesses find sales leads, has beed acquired by two different companies, according to CEO Steven Oriola.
Samba Networks (formerly Samba Mobile) has closed a $377,000 angel round of investment from Digicel, Mark Charkin (formerly of King.com and Bebo), and other existing angels, followed its pivot last year.