February 11, 2015
JW Player, the streaming video company that (in the words of its president Chris Mahl) helps online publishers find “life after YouTube, or life beyond YouTube,” has made…
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February 8, 2015
Iterable has raised $1.2 million for what it says is a comprehensive platform for email marketing. CEO Justin Zhu told me that he came from Twitter, while his…
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February 5, 2015
Pandora’s earnings report for the fourth quarter of 2014 disappointed Wall Street, with revenue of $268 million and diluted earnings per share of 18 cents (that’s non-GAAP). That…
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February 3, 2015
Mobile application marketers have traditionally chased new users through campaigns designed to prompt app installations. But a company called Liftoff is focused on helping companies acquire a more…
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February 3, 2015
We’ve gotten to the point where pretty much every social media and advertising company has to release its own report on Super Bowl ad trends and effectiveness. One…
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January 29, 2015
When you talk to ad tech and analytics companies, one thing you hear over and over again is the promise to deliver recommendations that marketers can act on,…
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January 29, 2015
Tune, a company that bills itself as “the enterprise platform for mobile marketing,” is announcing that it has raised $27 million in Series B funding. Founded by twin…
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January 28, 2015
Facebook beat the street’s estimates for the 10th straight quarter in Q4 2014. It now has 1.393 billion users, up 3.18% quarter over quarter, which was a little…
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January 28, 2015
Lootsie, one of several startups that allow developers to add reward programs to their games and other apps, is announcing that it has raised $3.5 million in seed…
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January 27, 2015
Yahoo CEO Marissa Mayer has been talking for a while now about how mobile, video, native advertising, and social are the company’s key growth areas. Now she’s come…
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