Advertising Tech
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MediaSpike Gave Us A Quick Look At Native Ads In Virtual Reality
MediaSpike, a startup that helps developers place products in broadly popular games for iOS and Android, thinks that virtual reality is going to have a broad audience across these different use cases. As such, they’ve tweaked their SDK make it easier to integrate with VR experiences being built with Unity. Read More
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Viewbix Raises $3M To Wrap Video Ads Inside Interactive Players
Video ad startup Viewbix is announcing that it has raised $3 million in additional funding.
The company basically wraps videos in a custom player — so if you’re an advertiser, the player can include your branding, as well as the ability to collect contact information and more. Read More
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Why LiveRail Ditched An IPO To Sell Its Video AdTech To Facebook For ~$500M
“The company was profitable. We probably would have pursued an IPO. The business was accelerating”, LiveRail CEO Mark Trefgarne tells me in his first interview about how his company was acquired by Facebook in July for what multiple sources say was $500 million.
Still, rather than go public, Trefgarne said his team realized that “If we work hard at Facebook, we have a real… Read More
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Developers Can Now Target Amazon Fire Tablet Users With Facebook’s App Install Ads
Today, developers looking to find new users for their Amazon Fire tablet apps can now target those users specifically via Facebook app install ads, says Amazon. Mobile app install ads are a big business for Facebook and others and are an increasingly important means for mobile developers to acquire users as crowded app stores rankings tend to favor downloads and velocity, not newness, and… Read More
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Opera Buys AdVine To Expand Its Mobile Ad Network In Africa
Opera — the Norway-based company that develops data-compressed web browsers, app storefronts, and other cloud-based services for mobile and other platforms — has made another acquisition to build out Mediaworks, its mobile advertising subsidiary. It has bought AdVine, a mobile ad network based in Cape Town, South Africa. This is Opera’s first acquisition in the… Read More
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AOL Acquires Video Syndication Startup Vidible
AOL is confirming that it has acquired Vidible.Facebook, Google, And Twitter’s War For App Install Ads
Big brands aren’t the only ones to suck up to anymore. No one buys a car or Coca-Cola on their phone, at least not yet, so proving the return on investment of mobile ads to these businesses is tough. There is one thing people will instantly plop down a few bucks for on the small screen, though: Apps.
Lured by billions in app install ad spend per quarter and hoping to grow that pie… Read More
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Audience Entertainment Shows Off New Ways To Play Games With Everyone At The Movie Theater
Startup Audience Entertainment aims to get movie watchers twisting and turning as they play games together in the theater. I wrote about the company a few of months ago, when it was about to release a software development kit for outside developers to create content for the platform. The demos I saw then were pretty simple — for example a game where I jumped around to tap falling… Read More
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Twitter’s New App Tracking Capabilities To Help Personalize User Experience, Benefit Advertisers
Starting today, Twitter users on iOS and Android devices will be alerted to a change in the type of data the social network is collecting on them, and will be offered the option to opt-out by adjusting their settings. The data in question is a list of the apps you have installed on your mobile device – a collection of data Twitter is calling the “app graph.” The company… Read More
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Twitter just announced that it’s testing a new commerce product called Twitter Offers.