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Mobile Marketing Company Fiksu Takes On $10M In Debt Funding From Silicon Valley Bank
Mobile marketing and ad tech company Fiksu announced this morning $10 million in debt funding from Silicon Valley Bank, after a year which saw it hiring 100 new employees, bringing its total headcount to 300, and seeing revenues of over $100 million. The company today claims it has 800 customers, including big-name brands like Coca-Cola, Disney, Topps, Dunkin’ Donuts and Groupon using… Read More
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Giftgaming Gives You Power-Ups In Exchange For…Giving You Real-World Discounts
Giftgaming is a win-win-win that helps you win. Advertisers get exposure, developers get paid, and you get free virtual goods in mobile games plus coupons for discounts on meatspace purchases. Today, Giftgaming launched its service onstage at the TechCrunch Disrupt Europe in London. When you’re playing a mobile game like Fluid Football, you’ll be able to tap a Giftgaming icon for… Read More
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AOL CEO Says A CrunchBase Spinout Is Possible
Tim Armstrong, CEO of TechCrunch’s owner AOL, today confirmed at TechCrunch Disrupt that AOL is in early discussions to spin off CrunchBase, the database of tech companies and people that became a part of AOL as part of its acquisition of TechCrunch in 2010. “I think CrunchBase could be a very big company on its own,” Armstrong said on stage today at the Disrupt conference… Read More
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Former Millennial Media Exec Marcus Startzel Is The New CEO At Ad Attribution Startup MediaGlu
Marcus Startzel has held some big roles at big companies — he was most recently the chief revenue officer at Millennial Media, a mobile advertising company that went public a couple of years ago, and before that, vice president of sales at AOL Advertising. Now he’s taking the reins at a startup that’s a bit smaller. In fact, that’s the entire six-person team in the… Read More
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Mobile Ad Startup AppLovin Acquires German Ad Network Moboqo
AppLovin is setting up its European expansion by acquiring German-based mobile ad network Moboqo. Palo Alto-headquartered AppLovin helps mobile developers find new customers by targeting ads at people similar to the existing user base, then it continues engaging those customers with personalized, retargeted ads. Co-founder and CEO Adam Foroughi told me a few months ago that the… Read More
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Facebook Launches Hyper-Local Ads Targeted To People Within A Mile Of A Business
Facebook’s mobile ubiquity and push for always-on location sharing came to fruition today with the launch of hyper-local advertising that could convince people to visit stores they’re nearby. Soon, brick-and-mortar businesses will be able to target ads to anyone who lives or was recently within a specific distance of their store. Advertisers can set a radius as small as a mile and… Read More
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Facebook Opens Its Mobile Ad “Audience Network” To All Advertisers And Apps
After announcing its mobile ad network at f8 in April, Facebook today officially launched “Audience Network” and started letting any advertiser buy any third-party app host ads powered by its targeting data. The big new detail is that Audience Network isn’t a separate set of ad inventory from what’s available in Facebook’s own apps and site with a direct buying… Read More
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Here’s The 3 Reasons Europe Green-Lighted Facebook’s $19B WhatsApp Deal
The EU has approved Facebook’s landmark $19 billion acquisition of messaging startup WhatsApp — determining that the two are “not close competitors”. In a statement confirming the clearance, it highlights three key areas where it believes the two do not create an anticompetitive environment for other players in this space: consumer communications services; social… Read More
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Science Inc.’s Refame Connects Influencers With Advertisers On Vine And Instagram
Startup studio Science Inc. is announcing its latest project — Refame, a marketing platform for social apps Vine and Instagram.
Science’s approach to startups is pretty diverse — it launches new companies, invests in others, and also acquires teams and products. In this case, it’s launching Refame as part of Science Growth Labs, the organization’s division for… Read More
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Quantcast Acquires Ad Personalization And Retargeting Company Struq
Quantcast is announcing that it has acquired Struq, a London-based company that offers cross-device retargeting and personalization for advertisers. Quantcast may be best known for its data about Internet traffic, but it seems to have built a thriving ad business as well. The company’s announcement emphasizes the ways in which Struq technology can expand Quantcast’s ad platform,… Read More
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