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Pinterest brings on a new head of engineering who specializes in image search
Pinterest said it has hired Li Fan, the former head of image search at Google, as the company’s new head of engineering. Much of Pinterest’s most promising technology involves searching for objects within photos and then using that technology to rank and display the most relevant content to users, whether that’s through search or the traditional feed. Users searching for… Read More
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Pinterest acquires Instapaper, which will live on as a separate app
Pinterest said today that it would be acquiring the team behind Instapaper, which will continue operating as a separate app. The Instapaper team will both work on the core Pinterest experience and updating Instapaper. Pinterest’s logic here is that one of the company’s core tenets is bookmarking — much like Instapaper’s primary goal with its app. The company has been on… Read More
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Pinterest starts rolling out native video ads
Advertisers have plenty of options for running video ads — but they haven’t had a chance to run on one of the most engaging discovery-driven platforms on the Internet, Pinterest, quite yet.
That’s partly because the option simply wasn’t there on Pinterest. It was only in the past few weeks that the company finally started rolling out a native video player. And it was… Read More
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Pinterest acquires the team behind Highlight and Shorts
Pinterest today said it was acquiring the team behind Math Camp, the creators of Highlight, and will be sunsetting its applications Roll and Shorts in the next few weeks. The acquisition shouldn’t seem like a twist — Highlight captured a ton of buzz at SXSW a few years ago, but the reality is Highlight and Math Camp’s later applications never really blew up in such a way… Read More
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Pinterest is soon launching a way to search for products with your smartphone camera
Pinterest today has a new tool for finding things that you might want to buy — and they’ll be things you see in the real world. Here’s how it will work: go to Pinterest search and tap the visual search button, point your camera at anything you’re interested in, and it’ll automatically do a visual search for everything you see. Pinterest will populate the photo with… Read More
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Pinterest acquihires the team behind influencer-driven curated shopping app tote
Pinterest today said it was acquiring the team behind tote, a shopping app that highlights products suggested by fashion influencers and friends.
The tote founders are joining Pinterest’s growth and monetization team. This isn’t the only talent acquisition Pinterest has made even this month as well: Just last week, Pinterest acquired the team behind the custom keyboard app Fleksy. Read More
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Pinterest acquires the team behind Fleksy, a custom iOS and Android keyboard
We haven’t heard much from Fleksy — one of a number of custom keyboards for Android and iOS — lately, and it seems we may have an answer why: It’s been acquired by Pinterest. But it isn’t a total product acquisition. While the app will continue running (with minimal updates) for the forseeable future, half of the team will be integrated into Pinterest’s… Read More
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Pinterest gets visitor retargeting and other new ad targeting tools
Starting today, advertisers will be able to advertise against Pinterest users that have visited their sites — giving retailers a powerful new tool that is available in other advertising suites that will help them follow users as they browse the internet (including on Pinterest). Read More
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What Pinterest learned in two years working on its search engine
About two years ago, Pinterest launched a different flavor of search engine called Guided Search. Instead of relying on deep data on the user, it would create a network of related topics that users can dive deep into. The idea being that a search like “iPhone” would net additional categories, like “design,” “hardware” and such. Now Guided Search is about… Read More
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As VCs enroll the startup class of 2016, it’s RIP for ‘me too’ companies
Many of the world’s legendary tech companies got started just as the public markets were cooling off; Microsoft, Apple, HP, IBM, Oracle, FedEx, etc. The most recent case in point is the startup class of 2008-2009: Dropbox, Airbnb, Pinterest, Uber and Tiny Speck (Slack) all got their early funding in those dismal years. And, while not everyone agrees that there is a massive downturn in… Read More
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