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Pinterest opens up autoplay videos in home feed and search with new measurement tools
Pinterest is adding another ad to its array of products, now allowing advertisers to publish video advertising that will automatically play in the home feed and search, as it continues to bulk up and woo advertisers with a different pitch from Facebook and Google. Pinterest has had to make the argument to advertisers that its 175 million users behave differently on Pinterest when compared… Read More
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Crunch Report | Microsoft Announces New Surface Pro
Microsoft announces new Surface Pro, Apple and Nokia settle patent dispute, Uber underpaid NYC drivers, Snapchat allows custom stories for friend groups and Pinterest adds dish recognition. All this on Crunch Report. Pinterest brings full dish recognition to its Lens camera search
In a move that may seem like an early step toward hitting a ridiculously high valuation, Pinterest is now adding to its Lens camera search the ability to recognize complete dishes. Next time you’re at a restaurant and you find something delicious, Pinterest is now going to give you a way to take a quick photo of that dish through its Lens feature and find recipes related to it. Read More
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Pinterest’s visual search technology is coming to its ads
Pinterest offers advertisers a unique opportunity for its audience of 175 million users: the ability to catch them at all points of their purchasing lifetime. Brands can advertise against moments of discovery and people searching for and saving products, eventually pushing them down to the point of actually buying a product. But since it fired up its ads business, it’s had to give… Read More
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Pinterest adds visual search guides to its Lens and a new CTO
Pinterest today is adding a new feature to its Lens — its live camera search — that will help pick apart what’s in the image and make it easier to search specific parts of that image. In addition, Pinterest’s head of discovery engineering Vanja Josifovski is being bumped up to the CTO role. Read More
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Every feed app should steal Pinterest’s ‘more like this’ button
This is the best new social app feature in a long time. Twitter should copy it. Instagram should copy it. Facebook probably already is copying it. I’m talking about Pinterest’s “Instant Ideas” button that started testing in February but is slowly rolling out to more people. As soon as I tapped it, I was hooked. Read More
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Pinterest’s Tim Kendall will talk the future of advertising at Disrupt NY 2017
Snap has finally gone public and it’s worth more than $20 billion. Facebook continues to be an advertising behemoth. Google still owns the search ad universe. So is there room for another — specifically, Pinterest? We’ll find out; today, we’re excited to announce that Pinterest president Tim Kendall will sit down for a conversation at TechCrunch Disrupt NY 2017. Read More
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Milanote bags $780k seed to tool up its ‘Evernote for creatives’
Milanote’s visual workspace platform feels part Evernote, part Pinterest — offering users digital spaces (“boards”) paired with a drag and drop interface that can be used to add and position photos and notes to create visual moodboards and/or display a grouping of ideas as part of a research project. Read More
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How Pinterest’s visual search went from a moonlight project to a real-world search engine
Sometime around 2013 and 2014, deep learning was going through a revolution that required pretty much everyone to reset their expectations as to how things worked, and leveled the playing field for what people were doing with computer vision. At least that’s the philosophy that Pinterest engineer Andrew Zhai and his team have taken, because around that time he and a few others began… Read More
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Pinterest users can now jump to other products within an image
Pinterest is looking to continually decrease the friction from finding something they’re interested in and drilling further into newer products and ideas, and it now has another product to try to close that gap. The company today said it’s launching a new feature that allows users to find and jump to additional products within a photo they’re currently viewing. So, for… Read More
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