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Pinterest adds visual search for elements in images and through your camera
Pinterest said today it’s launching three new products today that will point out specific elements in pictures — whether viewed live through a camera or through a typical image search — and use them as a jumping point for search. All of these are designed to keep Pinterest coming back over and over to discover ideas based on images. Pinterest has been increasingly trying… Read More
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Pinterest begins rolling out search ads for keywords and shopping campaigns
Pinterest is adding another piece to its arsenal of advertising services, opening up search advertising to its partners and with companies advertising through the Kenshoo marketing suite. With Pinterest looking to continue to grow into a must-have tool for advertisers, it’s begun building more and more products to capture all parts of a person’s buying behavior. Pinterest users… Read More
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Snapchat has reportedly filed confidentially for its massive IPO
Snapchat appears to be moving forward in its plans to go public early next year with the company filing confidentially for its IPO, according to a report from Reuters. In recent years, companies have begun filing confidentially for their initial public offerings well ahead of revealing their financial guts in the formal IPO process. That gives a time window between the SEC getting the… Read More
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Pinterest launches an ‘Explore’ section for trending topics and ideas
Pinterest today is launching a new section of the app that is geared around surfacing trending and top ideas that’ll get additional new content in front of users. Called “Explore,” it’s a new section of Pinterest that pits its recommendation algorithms against trending content across Pinterest from publishers and other sources that’ll get content in front of… Read More
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Instapaper premium goes free for all users
Following its acquisition by Pinterest in August, Instapaper’s premium version will now be to all users, the company said today. As part of the acquisition, Instapaper’s team would begin working on Pinterest’s core experience. But the company also said that the app would live on as a separate entity and continue to get updates from the Instapaper team at Pinterest. Now, under… Read More
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Instagram tests shoppable photo tags
Instagram wants you to shop without always having to interrupt your scrolling with a browser window. That’s why today it will start showing shoppable tags on photos from 20 retail brands like Kate Spade and JackThreads to iOS users in the US. The retailers tag products in their photos, which are hidden behind a “Tap to view products” button. After selecting their product… Read More
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Pinterest hits 150M monthly users, missing earlier leaked projections in 2015
Today, Pinterest said it hit 150 million monthly active users, up from the 100 million it announced in September 2015. However, as TechCrunch previously reported, Pinterest in 2015 was targeting that it would hit 151 million monthly active users by the end of 2015. We reported the story in October last year, and the information was used by Andreessen Horowitz to solicit limited partners to… Read More
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Pinterest lagged behind leaked revenue projections in 2015
Today, Pinterest announced that it has hired its first chief financial officer from Twitter, Todd Morgenfeld. However, there’s a more interesting footnote that’s reported in The Wall Street Journal’s story about the hire: Pinterest generated roughly $100 million in revenue last year, according to the report. You may recall that last year TechCrunch reported, based on… Read More
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Pinterest hires former Twitter exec Todd Morgenfeld as its first CFO
Pinterest has hired its first chief financial officer, Todd Morgenfeld — who was most recently vice president of finance at Twitter — the company said today. He was at Twitter for about a year and a half before joining Pinterest. Generally, these kinds of hires can signal a few things. One is that, more simply, the company is getting more ambitious about getting its finances in… Read More
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Pinterest hires a head of engineering for its new Seattle office
While there’s plenty of talent in the San Francisco Bay Area — where Pinterest’s main office is over at 5th and Brannan in San Francisco — it can be very costly to find and recruit that talent. And there’s a lot outside of San Francisco as well. One city, in particular, that Pinterest has turned its eyes to is Seattle. Last month, it opened an engineering office… Read More
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