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Pinterest Unveils Its First Video-Like Ad And New Ad Pricing Models
Advertisers are going to have a lot more to work with on Pinterest starting today. The company is rolling out several new tools and pricing options for advertisers today. Perhaps the biggest of them is Pinterest’s take on a new video-like Promoted Pin — but, not in the way you might expect. It’s an animated Promoted Pin that the company is calling a Cinematic Pin, and it… Read More
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Pinterest Co-Founder Evan Sharp On International Ambitions, The Apple Watch, The SF Housing Crisis And More
As part of a larger story about Pinterest’s Jumpstart program — a new experiment in its international expansion — I sat down with Pinterest co-founder Evan Sharp to talk about the company and its current goals. We spoke at length about how Pinterest is structured internally, what they’re looking for and how they are thinking about the Apple Watch Read More
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Pinterest’s Plans To Build Its International Playbook
On April 1st, Pinterest’s country manager in Japan Naoki Sadakuni got some of the engineering support he’d wanted for a while. Five team members from Pinterest’s headquarters arrived to the company’s Tokyo office in an experiment the company is running called “Jumpstart.” It’s Pinterest’s first run at shipping a small team from the… Read More
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Pinterest Debuts A New “Pin It” Button Designed To Speed Up Bookmarking
Last summer, Pinterest acquired a visual discovery site called Icebergs, and today that team is showing off what it’s been up to, having since relocated from Spain to San Francisco. While over the past several months, Pinterest’s focus has been on improving search and discovery on its site, the former Iceberg team members have been working to improve the process involved with… Read More
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Pinterest Will Open Promoted Pins To All Advertisers Following Success Of Beta Program
After years of questions about how it will make revenue, Pinterest’s roadmap to monetization is becoming more clear. The company announced today that its Promoted Pins program, which it made available in beta to certain brands eight months ago, has performed “just as good and sometimes better than organic Pins,” and it will make the program available to all advertisers on… Read More
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