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One of the amazing accomplishments of the smartphone is how it’s inspired us to take photos and share them — tons of them, with everyone. It’s estimated we have already taken more than a trillion photos in 2015. That would be more snapshots than have been taken in all of photographic history till now. We should be proud. But it isn’t enough to take a photo. We need to… Read More
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Pinterest’s first partners for its developer platform, which began opening up in May this year, are starting to roll out — with Polyvore and If This Then That (IFTTT) being among the first. Pinterest plans to slowly open up its developer platform, requiring developers for the time being to sign up for access and then adding the partners they want to work with to what is essentially… Read More
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Pinterest is starting to roll out a buy button on its pins today in the iPhone and iPad apps, the company said. Buyable Pins let some retailers who are partners with Pinterest and retailers use Shopify and Demandware. The company unveiled Buyable Pins earlier this month, and said at the time that they would be rolling out later in June. The tool lets retailers add a buy button to pins that… Read More
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Pinterest is releasing a small update to its search engine that’s designed to make the process a little simpler for its users. These updates are small, but even these little refinements bring Pinterest closer and closer to being a more powerful search engine that can be highly competitive and differentiated from other forms of search on the Internet. Guided Search, which launched in… Read More
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Following Pinterest’s unveiling of Buyable Pins — a way for merchants to sell things that users can buy directly within Pinterest — I had an opportunity to sit down with the company’s general manager of monetization Tim Kendall to talk a little bit more about it. The first thing he made clear was that, for now, brands will not be able to promote Buyable Pins. Read More
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Pinterest grew tall on the backs of bloggers, some who were incentivized to rabidly fill the discovery network with content because they got a little affiliate fee when their Pins led to purchases. But in February, Pinterest suddenly began removing all affiliate links people posted, claiming they led to spam and irrelevant Pinning. Read More
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Pinterest unveiled what it’s calling “buyable pins” at an event at its headquarters in San Francisco today. Here’s how it works: Rich Pins — pins which have much more information than a normal link, such as the ingredients for a recipe — will get a new button that allows users to purchase things directly from partners that it’s working for. Users will… Read More
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See a yummy recipe, instantly order all the ingredients. Find a cool product, instantly add it to your Amazon Wish List. That’s the plan for “Action buttons” on Pinterest’s new developer platform. Today at MIT’s Emtech Digital conference, Pinterest’s head of partnerships, Tim Kendall, showed detailed mock-ups of how developers could eventually pass the… Read More
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Squarespace users this afternoon will get a set of tools that will enable them to more easily publish content to Pinterest and gather data about the traffic those pins are driving to their site. Previously, adding Pinterest tools like the Pin It button would require a small amount of code added directly to the site, but the new integration has built it into the user interface of the… Read More
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