Marketing
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Snapchat’s 8-bit Serena Williams game is interactive history
A new game from ESPN’s Discover channel sponsored by Gatorade highlight Snapchat’s efforts to distinguish itself as a marketing vector for brands, as well as its potential to expand beyond its media sharing origins with add-on apps and features that could end up with it resembling a more multi-faceted platform. Serena Match Point isn’t ground-breaking in terms of… Read More
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Cogito leverages human behavior to nudge customer relationships
We’ve all had crappy customer service calls. Primed by staticky elevator music and the ever-mysterious agitating echo, most of us come into calls with strained patience. On the line, customer service and sales agents are paid to build relationships, but after a long day of working with callers (who typically only call if they’re having a problem), even the bubbliest of people can… Read More
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How digital has redefined go-to-market strategy
By using technology and finding the right collaborations, companies can disrupt new markets, solve customer pain points and distribute value across the chain. Here are the top four marketing principles of today’s disruptors. How digital marketers can get better results with less capital
There has been much talk of late about the end of easy venture capital and what will happen to startup economics when everyone is forced to spend more wisely.
Spending wisely should always be an objective regardless of the economic conditions. But this is especially true for marketers who control a large share of the budget at many companies — and who are the most at risk for wasting money. Read More
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Salesforce Communities update shoots for simplification and personalization
As companies try to move to more of a self-service approach to customer service, online forums become more important than ever to help users find the right answers quickly, whether troubleshooting a problem or making a buying decision. Today, Salesforce released an update to its Community Cloud service that makes it easier for community managers to update pages and put the right information… Read More
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Domino’s backs out of free pizza promotion with T-Mobile due to higher-than-expected demand
T-Mobile’s latest “un-carrier” move — an attempt to reward its customers with freebies offered via an app called T-Mobile Tuesdays — has been just a bit too popular. Demand for the app and its various promotions was so high that the app crashed under the influx of customers right out of the gate. And now, one of the best deals it offered — free… Read More
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DOZ launches Quoter, a semi-automated service to get a quote and hire marketing freelancers
While DOZ has been around for a while, the company is adding a nifty brick to its product offering with an automated tool to get a quote and launch a marketing campaign. Compared to good old marketing agencies, DOZ speeds up the hiring process quite a bit. If you aren’t familiar with DOZ, the best way to describe it is that it’s a marketplace of freelancers who are good at… Read More
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Engagio launches PlayMaker to turn B2B marketing insights into action items
Engagio, the B2B marketing platform built by Marketo founder Jon Miller, is about a year old and performing well. The company has 36 clients and is operating at $675,000 in recurring annual revenue. But now is no time for the company to rest on its laurels. Today, Engagio is introducing a new product into the mix called PlayMaker. For the past year, Engagio has been offering insights and… Read More
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Buffer Adds Twitter-Based Customer Service Tools
Buffer is best known as a scheduling tool to help marketing teams schedule content on social media, but with the acquisition of Respondly they signaled a plan to expand its repertoire to cover customer service users. Buffer’s Respond is a tool to help companies reach its audiences, reply to queries, and monitor what’s being said about them. Read More
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Google Starts Highlighting AMP Pages In Its Mobile Search Results
Smartphones and networks are constantly getting faster, but somehow the mobile web now feels slower than it ever did. That’s largely thanks to all the ads and trackers that most sites now use (and maybe the abundance of large GIFs, too).
A few months ago, Google set out to change this when it launched the Accelerated Mobile Page (AMP) project that aims to bring a Facebook Instant… Read More
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