Marketing
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Google Delivers Mini-Marketing Lessons In Its New Google Primer App
Nearly a year ago, Google launched a new mobile application called Google Primer, offering startups mini-marketing lessons aimed at helping users get up to speed on Google-specific subjects like search engine marketing, media coverage, content marketing and more. However, at the time, the app was still in testing, and Google wouldn’t comment on the project. Today, a redesigned… Read More
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The Math Behind SaaS Startup Valuation
One of the most critical metrics for software companies — but also one of the most difficult to measure — is the lifetime value of their customers (LTV). The lifetime value dictates how a company should spend its marketing and sales dollars. Unfortunately, many early stage startups struggle to measure LTV, because they haven’t been around very long and, consequently… Read More
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YC-Backed Answerbook Helps Retailers Automate Personalized Email Campaigns
A team of e-commerce vets is today launching a new service aimed at online retailers called Answerbook which allows companies to better target shoppers with highly personalized emails based on those customers’ website and email interactions as well as their purchase history. The solution today is largely aimed at smaller retailers, like those hosting their sites on e-commerce… Read More
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Seismic Shakes, Rattles And Rolls With $20M In Funding
Seismic, a company that helps sales and marketing departments create and manage their content, while ensuring they are always using the most current materials, landed $20M in Series B funding today. The round was led by JMI Equity with Series A investor Sigma West also participating. The $20M was a hefty raise over their $4.5M A round from August, 2013 and brought the total raised to-date… Read More
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Oracle Continues March To Cloud Buying Data As A Service Broker Datalogix
Oracle added another piece to its growing cloud portfolio today, buying digital-marketing, Data as a Service broker Datalogix. The move not only gives Oracle another cloud tool, it’s one that’s aimed directly at marketers, an area where Oracle is fighting hard with rival Salesforce.com and others for dominance. The announcement did not include terms. Datalogix gives Oracle… Read More
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Debunking The 7 Myths of Marketing In The Enterprise
Over the last few months enterprise giants Oracle and Salesforce have put on shows featuring the likes of Hillary Clinton and Bruno Mars reminding all of us in the enterprise world that marketing matters. While most enterprise startups will never reach these levels of budget and glamour, this time of the year does serve as a reminder that enterprise marketing matters. Read More
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Following iPhone 6 And 6 Plus Launches, App Marketing Costs Hit An All-Time High
The successful launches of the iPhone 6 and iPhone 6 Plus, along with the release of Apple’s new mobile operating system iOS 8 have impacted the marketing costs associated with gathering downloads for mobile applications, and retaining regular users. According to a new report out this morning from app marketing technology provider Fiksu, the costs associated with retaining a… Read More
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Mobile Marketing Company Fiksu Takes On $10M In Debt Funding From Silicon Valley Bank
Mobile marketing and ad tech company Fiksu announced this morning $10 million in debt funding from Silicon Valley Bank, after a year which saw it hiring 100 new employees, bringing its total headcount to 300, and seeing revenues of over $100 million. The company today claims it has 800 customers, including big-name brands like Coca-Cola, Disney, Topps, Dunkin’ Donuts and Groupon using… Read More
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Google Launches Mini-Marketing Lessons For Startups With New Mobile App, Google Primer
Google has rolled out a new iPhone app called Primer, aimed at teaching startups the fundamentals of marketing – with a Google spin, of course. The new app, available only on iOS for now, but coming soon to Android, complements the Google Primer website which further explains how the mini-marketing lessons Google provides overlaps with the company’s larger agenda. “We… Read More
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Marketing Automation For Mobile Company Appboy Grabs $15 Million More
Appboy, a marketing automation company for mobile apps has raised $15 million in Series B funding, in a round the company says was “oversubscribed.” Early Marketo investor InterWest Partners led the round, and is joined by existing investors Icon Venture Partners, Blumberg Capital, T5 Capital and IDG Ventures. As a part of the new funding, InterWest General Partner Doug… Read More
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