Marketing
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Fear, Loathing And Opportunity On Display As Ad Industry Eyeballs Spectre Of Mobile Ad Blocking
A fractious MWC16 panel on mobile ads brought several executives from the ad industry side plus ad behemoth Google face-to-face with what might be their worst nightmare: network-level mobile ad blocking… Shine Signs First European Carriers To Its Network-Level Ad Blocking Tech
The ad-blocking wars are stepping up a gear today as mobile network-level ad blocker startup Shine has announced it’s signed its first European carriers to roll out its tech. 3 Nearly Free Growth Hacks
“Growth hacking” is a term that people seem to think means “magically market any product or company for free.” I wrote a post called What is growth hacking? to clarify the difference between efficient, effective marketing and mythical marketing pixie dust, yet still people don’t seem to understand. Before I give you three tips for powerful, nearly free marketing,… Read More
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Branch Metrics Snags $35 Million More For Its Deep Linking & App Discovery Business
One of the problems in the early days of the mobile app era was that it wasn’t possible to link to the pages within apps the same way you could link to pages on the open web. But technology has adapted to solve that problem over the years, both on the part of the mobile OS platform makers themselves, as well as via third parties who today provide smarter links to the content within apps… Read More
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Google Play Adds Support For Promo Codes, Including In-App Purchases
Promo codes are coming to Google Play! Android developers will finally be able to market their applications, as well as distribute copies of paid apps for free, and more, by way of promo codes – a feature Apple has supported for years. Thanks to a new option spotted in the Google Play Developer Console, it appears that app makers will now be able to distribute codes for both apps and… Read More
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5 Questions To Answer Before Launching A Social Campaign
People still don’t get social media. And I’m not just talking about Donald Trump. It’s an established best practice for building community support for a point of view or an initiative, and that’s because it works. There’s no better way to harness those who already agree with you as surrogates to carry your message to other people who know and trust them, whom… Read More
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Four Reasons Why Sports Startups Are Scoring Big
When a professional sports team wins a title, it makes the front page of The New York Times. When Tom Brady, quarterback for the New England Patriots, controversially may (or may not) have deflated some footballs during a crucial game against the Indianapolis Colts, it was reported by every news media and became a trending topic on Twitter. Sports are a major part of our culture, and its… Read More
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Easily Measure The Profitability Of Your Consumer Subscription Business
We are currently witnessing a shift in business models, as many consumer tech companies move from transactional models in favor of subscription-based ones. YouTube is launching an ad-free, subscription-based service. Apple recently launched a streaming music service for $10/month. Microsoft just bundled its popular consumer products into a $199/month offering as cloud services have become a… Read More
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Globalize, Don’t Localize: Three Ways To Properly Ignore Boundaries
A hipster in New York is not that different from a hipster in Bangalore. Ten years ago, this would not have been the case. Our marketing textbooks tell us that the highest classes of society in any given region have similar tastes and habits, but that habits then start to disseminate based on surroundings. Today, with Internet access expanding to the far corners of the world, those tastes… Read More
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The Worst Possible Name For Your Brand And Three Things You Can Learn From It
Let’s say you want to come up with a great brand name for a new beverage brand you’re launching. You know what consumers are looking for, and you’re the creative type. What’s the biggest naming mistake you could make? How about a name like “Sweat” or “Pschitt?” Or something difficult to spell and pronounce? Those missteps would certainly be… Read More
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