Marketing
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Oracle delivers artificial intelligence across its customer experience cloud
Oracle announced a slew of AI-driven capabilities across its Customer Experience Cloud Suite today that are designed to help users to deliver better, faster and more personal experiences. If you think you’ve heard this before, it’s because Oracle joins its customer experience competitors in offering a similar set of capabilities complete with underlying artificial… Read More
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Your customer’s online journey is only part of the story
For years we’ve been hearing about the promise of customer experience management, the notion that you can understand your customer at a highly detailed level and serve them the content, products, services and even ads that matter (or at least make sense) to them.
Today’s marketing software is bringing that idea closer to reality.
But technology is only part of the brand-consumer… Read More
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Aiden closes $750,000 seed round in its quest to amplify marketers
Aiden, a London-based startup building a machine learning-powered personal assistant to save mobile marketers time and money, closed a $750,000 seed round today from Kima Ventures and a number of angels, including Nicolas Pinto, Pierre Valade and Jonathan Wolf. The team first demoed the capabilities of its service on the stage of TechCrunch Disrupt as a Battlefield finalist. Read More
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Adobe unifies its digital businesses on a single cloud platform
Adobe opened its Digital Marketing Summit in Las Vegas this week with a big splash, announcing a new “Experience Cloud,” which brings all of its digital cloud businesses together onto a single platform. While there is an element of pure marketing at play here, it also makes sense for Adobe to pull its various digital clouds — Creative, Document, Marketing, Analytics and… Read More
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Shine gives up on mobile network ad-block threats, wants to play nice
So much for sticking “nuclear weapons” in carriers’ dumb pipes. Shine, last year’s enfant terrible of mobile ad blocking is pivoting (again!) — in both tone of voice and business model. It’s also rebranding to, er, Rainbow. Conductor’s new mobile app helps businesses understand what customers are searching for
Conductor is launching a new mobile app that co-founder and CEO Seth Besmertnik described as a way to get quick access to “the voice of the customer.” The New York-based company started with a focus on search engine optimization before broadening to offer a broader range of marketing tools. Now, Besmertnik said, “The core of what we do is understand your customers and… Read More
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Marketing and investment firm Wareness expands beyond hardware
It’s been about three years since PR firm VSC launched Wareness, a “studio” within the larger organization that provides consulting services and seed funding to hardware startups. Since then, Wareness has backed 14 companies. The next step? Looking beyond hardware — founder and CEO Vijay Chattha told me that the studio is now looking to work with startups in… Read More
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Facebook gives app developers a new way to target users with push notifications
Today, it’s not enough to get users to download an app, you have to keep them coming back, or the app will soon be abandoned and forgotten. To address developers’ needs on this front, Facebook is today is taking a tool for creating customizable push campaigns out of beta, which will allow any developer to narrowly target specific audiences via their app.
The tool is a part of… Read More
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Microsoft brings new AI-powered features to Office 365 and Dynamics 365
Microsoft’s Ignite conference is bringing 23,000 IT professionals to Atlanta, Georgia this week and the company is using this opportunity to talk about how it plans to bring more intelligence to its tools and platforms. As companies gather more and more data, Microsoft argues, it’s becoming imperative that the tools these companies use also become smarter. This means bringing… Read More
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The biggest problem with Snapchat’s geofilter product
Snapchat’s current geofilter product is a nightmare for event managers, brands, and any commercial business because anyone can coat-tail or hijack the space. Let’s say you’re holding a political rally at City Hall, and you want to buy a geofilter for the augmented Snapchat space at the event. When you go to purchase it from Snapchat, your plan gets rejected. Why? Someone… Read More
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