Marketing
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ActionIQ nabs $30M led by A16Z to bring big data targeting to marketers
The trend of using big data analytics to glean more targeted insights for your business continues to be democratized, with an increasing number of startups hitting the market to help those who are not data scientists nor engineers take advantage of these kinds of tools. In the latest development, a startup called ActionIQ — a marketing activation platform that gives marketers better… Read More
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Traaqr connects your online identity with your real one
Traaqr, a St. Louis-based company, has just announced the launch of their interesting and clever new service. Essentially the system connects online interactions with real world customer service representatives, ensuring accurate attribution when someone goes from your website to your phone bank. Created by entrepreneurs Brian Handrigan, Jeff Linihan, and RJ Jones, the company has raised… Read More
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Marketing startup Synup gets $6M Series A to help brands manage their online reputation
Synup, a startup that helps marketers monitor where their brands are mentioned online, announced that it has raised $6 million in Series A funding led by Vertex Ventures. Existing investor Prime Venture Partners also returned for the round. How startups can avoid Bodega’s PR disaster
Oh, Bodega. The newly launched startup’s insensitivity hit some pretty tender nerves during a time when cultural and societal tensions are high. The first article published about Bodega read almost like a Silicon Valley parody. Marketing personalization startup Dynamic Yield adds $9M to its Series C, bringing it to $31M
Dynamic Yield, which uses machine learning to help online marketers personalize customer experiences on their site, has added $9 million to its Series C, bringing it to a new total of $31 million. Its new investors are DTCP (Deutsche Telekom Capital Partners) and La Maison. Read More
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Jeremy Bloom’s Integrate raises $8 million for marketing software
You may know Jeremy Bloom from his days as an Olympian on the U.S. ski team or from when he was a professional football player. These days, he’s busy running an enterprise software startup for marketers. With clients like Salesforce and Dell, Phoenix-based Integrate has raised $8 million in funding from Iron Gate Capital and existing investors. Read More
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Clara Labs nabs $7M Series A as it positions its AI assistant to meet the needs of enterprise teams
Clara Labs is announcing a $7 million Series A led by Basis Set Ventures. Slack Fund also joined in the round, alongside existing investors Sequoia and First Round. The startup will be looking to further differentiate within the crowded field of email-centric personal assistants by building in features and integrations to address the needs of enterprise teams. Read More
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Reach Robotics closes $7.5M Series A for its augmented reality bots
After years of research and development, Reach Robotics has closed a $7.5 million Series A, co-led by Korea Investment Partners (KiP) and IGlobe, to bring its augmented reality bots to market in a big way. The Bristol-based startup is looking to expand into the U.S., and the team is exploring opportunities for growth into other European and Asian markets. Read More
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Google’s Unique Reach tells marketers when you’ve seen the same ad a gazillion times
We have all suffered the pain of seeing the same ad for a BBQ grill we can’t fit in our apartment on our phone, tablet, laptop and work desktop. The duplication is not only annoying, it’s wasteful for advertisers.
At Google’s Marketing Next conference in San Francisco, the company announced Unique Reach, a new measurement tool that captures the number of times the same… Read More
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Google Attribution is a free and easy way to evaluate marketing efforts
At Google’s Marketing Next conference, the company is announcing a new beta for Google Attribution, a free tool for examining the role that different marketing strategies play in customer purchasing decisions.
Regardless of device or marketing channel, Google wants Attribution to be a home for evaluating marketing campaigns. By creating a tight loop between strategy, ad spend and… Read More
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