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You’re Still Modeling Growth Incorrectly
When I first got the job running marketing at Mint, founder and CEO Aaron Patzer told me that we had to get Mint to 100,000 users within six months of launching. The number itself didn’t intimidate me: Before Mint, I had been Facebook employee No. 30. I’d witnessed crazy, exponential user growth first-hand. The difference was that at Mint, we were pre-product and certainly… Read More
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Top VCs Are Chasing Digital Companies In Latin America
It has been difficult to attract investors to the digital startup space in Latin America. This is because of a variety of reasons, including the lack of a track record of established VC firms in Latin America, the immaturity of the new generation of entrepreneurs and the scarcity of exit strategies in the region. Read More
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How Gulf Countries Can Ignite Their Startup Revolution
There is hardly a day that passes without a new major initiative, announcement or bold proclamation by the Gulf economies of United Arab Emirates, Kuwait, Oman, Qatar, Bahrain and Saudi Arabia to promote tech startups in the region. Be it incubators, investment funds or free zones, you name it and they have it. Read More
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Facebook Won’t Be An ISP, But Built An Internet-Shooting Drone For Carriers
Facebook today detailed plans for its solar-powered, laser-connected, Internet-beaming Aquila drones, but confirmed it’s not going to compete with Internet Service Providers. “Our intention is not to be an operator” Facebook’s VP of engineering Jay Parikh told an assembly of reporters. “We’re not going to be ‘Facebook ISP.’” Read More
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Facebook’s Playbook For Monetizing Messenger And WhatsApp
With 700 million Messenger users, investors are eager to see Facebook earn money on the platform. But Zuckerberg put the brakes on those expectations today during the Q2 earnings call, explaining that Messenger and WhatsApp will run the same monetization playbook as Facebook and the News Feed: Get people organically interacting with businesses before you let companies pay to reach… Read More
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The Only Metric That Matters For Content Marketing
At Pixable, we — like almost every digital property — are in the eyeball game. We are one of thousands of media companies competing for attention, and, in our case, we seek the attention of young, highly social readers with seemingly infinite interests. It goes without saying that attention grabbing begins with a catchy headline, but the real challenge is this: After getting the… Read More
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Why Tech Needs The Rooney Rule
Something that you’ve likely never heard uttered is that an industry should look to the National Football League (NFL) for social cues. The league has been scandal-ridden for decades, and has consistently fallen flat in its responses to domestic abuse, cheating, health and wellness and drug scandals. Read More
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The Three Qualities Twitter’s Next CEO Must Have
Perhaps you’ve heard there’s a job opening over at Twitter. The blue bird is looking for its next CEO after longtime leader and all-around good guy Dick Costolo decided to step down after a successful run taking Twitter from mid-sized startup to public company. Facebook Empowers Us To Tell News Feed What We Want To See First
“We know the algorithm isn’t perfect” News Feed Product Manager Greg Marra tells me. So to make sure Facebook stays entertaining and addictive, it’s giving users more direct control over what they see by revamping News Feed Preferences. Facebook is rolling out to the U.S. a way to choose friends and Pages they want to “See First” atop the feed, after I… Read More
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When Facebook Grappled With The Ultimate Build Versus Buy Decision
A company like Facebook encounters that kind of choice constantly, but back in the 2009/2010 timeframe, it had an extraordinary one. It was growing faster than just about any company on the planet and was having issues keeping up with that scale. That’s when it decided it had to start designing its own hardware and building its own data centers to meet the company’s very… Read More
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