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Facebook Tests Buy Button To Let You Purchase Stuff Without Leaving Facebook
Facebook is trying out letting you pay for ecommerce purchases from other businesses without leaving its site or app. For now it won’t be charging the few small and medium-sized businesses in the US to test this new Buy button on their News Feed Pages posts and ads. When I asked if Facebook would be charging businesses for the feature eventually, it said “it was not disqualifying… Read More
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Facebook Launches “Out-App Purchase” Ads
What if in-app purchases didn’t have to happen in-app? Rather than indirectly helping developers monetize with ads that drive them installs and re-engagement, Facebook today began letting them sell Facebook desktop game virtual goods straight from ads in the News Feed or sidebar. But an even more lucrative opportunity could be bringing these “out-app purchase” ads to mobile.… Read More
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Facebook Tests Android L-Style Lock Screen Notifications
A new update for the test group of Facebook for Android users briefly enabled lockscreen notifications, at least for new message activity, before a later update today seems to have disabled the feature. The notifications looked very similar to the lock screen notifications Google showed off at I/O this year, one of the new upcoming features of Android L, the next major update for… Read More
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Facebook Acquires LiveRail For $400M To $500M To Serve Video Ads Everywhere, Improve Its Own
Facebook has just bought video ad tech startup LiveRail, which connects marketers to publishers on web and mobile to target 7 billion video ads to visitors per month. A source tells us Facebook paid between $400 million and $500 million for LiveRail, but Facebook refused to comment on the terms. [Update 3:30pm PST: Another source now tells us LiveRail sold for $500 million, matching the… Read More
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Source: Facebook Is Building FB@Work
The phrase “Facebook at work” usually suggests people frittering away the day on the social network and not actually doing their jobs. But according to an anonymous source inside Facebook, the company is working on a way to put the social network into a more positive light in the office. It is building an at-work version of Facebook. “We are making work more fun and… Read More
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Facebook’s New Open-Source Data Switch Technology Is Designed For Flexibility And Greater Control
Today Facebook announced new modularized top-of-rack networking switch technology and a new Linux OS to control these switches. The company will eventually share this technology as part of its Open Compute Project.
Jay Parikh, Facebook’s VP of Infrastructure Engineering, made the announcement at GigaOm’s Structure Conference in an interview with Derrick Harris. Read More
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