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Instagram Starts Offering Essential Ad Tools At Last
Facebook-owned Instagram is making itself more advertising-friendly today with the rollout of a suite of business tools aimed at brands which offer insights and analytics related to their use of the image-sharing network. Included in the suite are tools that show a business’s reach and impressions, as well as engagement, plus the performance of paid ad campaigns. Specifically,… Read More
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Facebook Buys Secure Server Technology Provider PrivateCore
Facebook announced this morning it has acquired PrivateCore, a Palo Alto-based secure server technology company. The deal does not appear to be solely an acqui-hire, as Facebook says that it plans to deploy PrivateCore’s technology into Facebook’s server stack in order to better protect its own servers and customers. Terms of the deal were not disclosed, but PrivateCore was backed… Read More
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Facebook For Windows Phone Now Supports Video Uploads, Integrates With Messenger
Today Microsoft announced it published a new version of Facebook for Windows Phone that adds video uploads and integration with Facebook Messenger, as well as new languages.
Facebook will now link directly into the People Hub on Windows Phone for users running Windows Phone 8.1. That will bring Facebook deeper into the Windows Phone experience. Read More
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Why Standalone Apps Are Supposed To Fail
It’s scary to move a billion people’s furniture. That’s why Product Manager Michael Reckhow tells me Facebook built Paper. This fear has spawned the standalone app boom of 2014. Tech giants are experimenting with new user experiences outside the hallowed halls of their main apps that are too important to meddle with. Read More
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Facebook Forces Users Worldwide To Download Messenger For Mobile Chat
Over the next few days, Facebook will stop allowing messaging in its main iPhone and Android apps, and force all their users around the world to download its standalone Messenger app. Facebook first started requiring users in Europe to use Messenger back in April, but after seeing “positive results” in terms of engagement, its rolling out the plan to the everyone. Facebook tells… Read More
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Instagram’s Forthcoming Photo Messaging App Bolt Could Face Legal Trouble
The developer behind the mobile voice app Bolt is none too pleased with Instagram’s decision to launch what appears to be a new mobile messaging app by the same name. Bolt, a new app from Instagram, is expected out this week, we’re hearing. Meanwhile, the original Bolt’s founder, Andrew Benton, has published a blog post imploring Instagram to reconsider its name choice to avoid… Read More
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Instagram’s “Bolt” Leak Could Be A New Facebook App Or An App Install Ad Test
Some Instagram users are reporting having briefly seen a banner advertisement within the Instagram application which pointed to a new app called “Bolt,” described as a “one tap photo messaging” app. Next to the app’s name and description, a download button linked out to a non-functional URL on the Google Play store. The current speculation being shared around the… Read More
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Facebook Beats In Q2 With $2.91 Billion In Revenue, 62% Of Ad Revenue From Mobile, 1.32B Users
Facebook’s earnings beat projections for the 8th quarter straight with $2.91B in revenue and $0.42EPS in Q2 2014. The service is growing about twice as fast on mobile compared to its services as a whole. Facebook now has 1.07 billion mobile monthly users, and 654 million daily mobile users. That helped it bring in 62% of its ad revenue from mobile. In total, Facebook now has 1.32… Read More
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Facebook’s $2 Billion Acquisition Of Oculus Closes, Now Official
Facebook now owns Oculus. The $2 billion acquisition deal of the virtual reality pioneer announced in March has been approved by regulators and today become official. The FCC’s anti-trust team greenlighted the deal in April. Now it has passed the California Department Of Corporations fairness hearing and will go into effect. The exact price of the acquisition came out to $2,001,985,000. Read More
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Facebook Launches Save, A Read-It-Later List For Links, Places, And Media Pages
Two years after acqhiring read-it-later startup Spool, Facebook today launched a basic Pocket competitor called Save. It’s a feature for iOS, Android, and web that lets you store links from News Feed and Facebook Pages for Places, Events, Movies, TV shows, and music to a list where you can view them later. While Save doesn’t cache content behind links like Pocket or Instapaper,… Read More
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