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Here’s The 3 Reasons Europe Green-Lighted Facebook’s $19B WhatsApp Deal
The EU has approved Facebook’s landmark $19 billion acquisition of messaging startup WhatsApp — determining that the two are “not close competitors”. In a statement confirming the clearance, it highlights three key areas where it believes the two do not create an anticompetitive environment for other players in this space: consumer communications services; social… Read More
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EU OKs Facebook’s $19B WhatsApp Acquisition, Clearing The Last Antitrust Hurdle
This just coming in: the EU has approved Facebook’s $19 billion acquisition of WhatsApp — deciding that the two are “not close competitors”. WhatsApp today has 600 million users, while Facebook has 1.3 billion, with 300 million using its Facebook Messenger product. This marks closure for the last big regulatory hurdle that the social network needed to pass before… Read More
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Facebook Relaunches Atlas Ad Platform With Cross-Device Targeting And Offline Sales Tracking
As Advertising Week kicks off in New York City, Facebook is announcing a new version of its Atlas ad platform, which it says represents the next step in tracking ad effectiveness across devices. The company first acquired Atlas from Microsoft last year, but in recent weeks both The Information and The Wall Street Journal reported that an ambitious relaunch was in the works, with the aim of… Read More
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When It Comes To Facebook Scale, You Can Throw Out The Rulebook
There are certain ways of doing things in hardware engineering, and engineers simply follow these rules because there’s no use fighting them even if they wanted to. Frankly, most don’t even think about it because it’s just a given, but during a recent tour of Facebook’s hardware lab, director of engineering Matt Corddry, says Facebook scale requires them to rethink… Read More
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App Annie Now Tells Publishers How Well Facebook’s App Install Ads Work
App Annie, a company selling pick axes during the app store gold rush, is expanding its mobile app analytics platform today with the introduction of ad analytics for Facebook Ads. The change will improve the company’s Advertising Analytics service, launched earlier this spring, by allowing app publishers to better determine how well their Facebook-based app install ads are performing,… Read More
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Facebook Highlights Its 1-Billion-Video-Views-Per-Day Reach By Adding View Counts
To prove to advertisers and the world that it’s not just YouTube that has massive video engagement online, Facebook today announced it now delivers 1 billion video views per day and will begin showing everyone view counts on videos posted by Pages and public figures. This could convince advertisers shifting TV ad spend to digital to look to Facebook, which recently bought video adtech… Read More
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Facebook Turns On “Bandwidth Targeting” To Match Mobile Ads To Your Network Quality
Facebook today counts more users, and faster growth, outside of its home market of the U.S. than inside it, but the U.S. still accounts for nearly half of all the social network’s ad revenues. To help boost the ratio in emerging, rapidly expanding markets, where mobile devices are the primary means for going online, today Facebook said it would turn on a new piece of ad tech called… Read More
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Hands-On With Hyperlapse, Instagram’s New Video Creation App
Instagram has just launched a brand new standalone app called Hyperlapse, which focuses entirely on mobile video creation. The app looks dead simple, but is actually doing a lot in the background. When you first open Hyperlapse, you’ll go through a very quick tutorial and are then sent straight into a full-screen camera. The button on the bottom starts and stops recording. Once you… Read More
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Facebook Acquires A Sound Studio To Help Power Its App Factory
Facebook has made an interesting acquisition, having picked up WaveGroup Sound, an audio production company headquartered in Burlingame, Calif., that specializes in sound for games, and that produced tracks for the Guitar Hero series, as well as Rock Band and Dance Dance Revolution titles. It also makes sounds for many startups, hardware devices and mobile apps. Read More
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Facebook Rolls Out Analytics For App Links
Today, Facebook is rolling out analytics for App Links, its initiative to make it easier for developers to link to specific content in partnership with Parse (which it purchased last year) and Mixpanel. The data available is still rather simple, but it’s a first step to convincing developers that they should use it to send traffic between apps. Read More
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