Column
Auto Added by WPeMatico
How Mobile And Social Feeds Government’s Appetite For Innovation
Editor’s note: Anne Altman is the general manager of IBM U.S. Federal and Government Industries.
Applications that simply deliver information can be useful, but government agencies are now pushing user engagement to new heights. With 173 million people in the U.S. owning smartphones, citizens are continuously equipped with an Internet connection, GPS functionality and a digital… Read More
Powered by WPeMatico
An Open Letter To Tim Cook About Game Censorship
An open letter to the CEO of Apple to change the company’s mind in how it handles the vetting of game content, as happened this week with Papers Please. Video games are an art form just like movies or music and deserve equal treatment. Green Building Technology You’ll Never See But Can Experience Now
Picture an office that cleans up after itself, improves indoor air quality with nanotech-formulated paint, and responds to sunlight by magically adjusting window tint, all while fighting climate change. Then imagine entering your workspace to find your desk light on and the temperature just as you like it. These innovations are already at work in some modern buildings, in the shape of the… Read More
Powered by WPeMatico
The Effect Of HubSpot’s CRM Launch On Salesforce
After several years of relatively stagnant waters, what was a dull CRM landscape dominated by one player is heating up dramatically these past months. Salesforce officially put their $3.5b market acquisitions building blocks together on a “Marketing Cloud” at last month’s Dreamforce event. It also announced its entry into health care and targeting a $1 billion in… Read More
Powered by WPeMatico
Lessons From ESOS Energy Legislation In The UK
The U.K. recently announced compliance guidelines for the government’s new Energy Savings Opportunity Scheme (ESOS), a mandatory energy assessment and energy-saving identification scheme in response to the requirement “for all Member States of the European Union to implement Article 8 of the Energy Efficiency Directive.” Read More
Powered by WPeMatico
Texting Turns 22
Half a lifetime ago a 22-year-old Neil Papworth sent the first ever short message service (SMS). His fifteen-character missive – ‘merry christmas’ – was sent to colleague Richard Jarvis on December 3rd, 1992. Mainstreaming The Smart Grid
The October anniversary of Hurricane Sandy — which knocked out power in over 8,100,000 homes in 17 states and was the second-costliest hurricane in U.S. history — has served as an opportunity to reflect on how we view our power grid. The practice is important. Stephen Lacey provided some of the best analysis of what caused the storm and how utilities are adapting the grid. Many… Read More
Powered by WPeMatico
Crowdfunding Ain’t The Bank
We in the games trade like the crowdfunding avenue in so far as the money that it brings, but we still struggle to not hold our communities at one remove as we might investors. As a result we are often mistreating fans even when we don’t mean to. We need to get better at the skill of community. Read More
Powered by WPeMatico
Debunking The 7 Myths of Marketing In The Enterprise
Over the last few months enterprise giants Oracle and Salesforce have put on shows featuring the likes of Hillary Clinton and Bruno Mars reminding all of us in the enterprise world that marketing matters. While most enterprise startups will never reach these levels of budget and glamour, this time of the year does serve as a reminder that enterprise marketing matters. Read More
Powered by WPeMatico
Searching For Truths In Big, Enormous, Massive Data
We have so much data, mountains and mountains of data. In fact, there’s so much, the name ‘Big Data’ doesn’t even do it justice. Maybe we should call it humongous data or at least enormous data. Yet for all this data, it seems we are lost in those piles of data, no closer to the answers that are supposed to solve our most fundamental business and social problems.… Read More
Powered by WPeMatico