Column
Auto Added by WPeMatico
Auto Added by WPeMatico
When Apple launched the iPhone in 2007, the world was immediately changed forever and the web gave way to apps as the leading way people absorbed content. As with most emerging mediums, Hollywood was one of the first forces to take notice of mobile and tap its potential to reach fans. Unfortunately, a lot of these attempts have historically ranged from confusing to ridiculous. Read More
Powered by WPeMatico
The word exploit is harsh, even ugly. It suggests cynical manipulation, selfish misappropriation and even outright theft. And in fact, in the online world, an ‘exploit’ is all of those nasty things and then some. Yet for some reason, many startups and consumers don’t take even the most basic steps to stop their digital assets, and even themselves, from being exploited. Read More
Powered by WPeMatico
If you pay any attention to the gaming world, it’s hard not to notice the unfortunate flameout of Peter Molyneux. Once a respected figure, now synonymous with fanciful promises and untruths, his current plight is awful to behold. And yet at the same time Molyneux has an important lesson to teach, about the value of creativity and ambition in gaming that we all too easily forget. Read More
Powered by WPeMatico
Move over, millennials, kids are once again the top priority for marketers. Thanks to a confluence of factors, children have become the most valuable consumer segment of all. As a father, I can tell you that my kids dictate the majority of our household purchasing decisions. Since children influence how the family budget is spent, they’re prime targets for TV advertisers. But in the… Read More
Powered by WPeMatico
When today’s most successful founders are asked why they started their companies, they often give some version of the answer that they were “scratching their own itch.” Airbnb founders Joe Gebbia and Brian Chesky were renting out their floor space to help cover their rent. Mark Zuckerberg started Facebook to help Harvard students find one another. Nest co-founder Matt Rogers… Read More
Powered by WPeMatico
With the release of the HoloLens, Microsoft put something out there that has a chance of being transformative. Not in the high concept way, but in a general way especially for gaming. But is Microsoft able to bring it home, or will it get lost in its own ambitions as it has so often before. Read More
Powered by WPeMatico
If you’re an employer, how do you solve a problem like Facebook?
Roughly 61% of office workers use social media during the day and Facebook takes up a huge share of that surfing. Its highest traffic actually occurs mid-week between 1 to 3 pm. All told, this 1.5% drop in productivity adds up to 12 billion hours wasted per year with a cost of $650 billion dollars to the employee’s… Read More
Powered by WPeMatico