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Modeling Mediums Of Communication

8309964009_b3cfd27a86_k Communication mediums can be classified by their context. Example: if your audience is just one person, it’s a different communication experience then when your audience is a company or a crowd. Another metric is whether delivery is synchronous or asynchronous. By targeting a particular experience and delivery mode, a communications product is determining a language for our… Read More

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The Next Billion-Dollar Market Opportunity Is Mobile Enterprise

mobileenterprise Enterprise mobile applications – like enterprise cloud applications a decade before – are poised to become a $100 billion market opportunity. I’ve worked with enterprise technologies exclusively for more than a decade and have watched as cloud apps took the enterprise by storm, giving businesses more flexibility and power than ever before. Now, enterprise mobile is taking a… Read More

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The VR-Smartwatch Continuum

ocwatch There’s a lot of enthusiasm at either end of the spectrum for “go big” virtual reality and “go small” smartwatches and other wearable devices. Is the “game-changing” hype of either justified? Or are they overblown? Read More

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Mobile Marketing Trends To Follow From The Israeli Elections

israelelections The impact of mobile and social media on every aspect of our lives is nothing new, but certain events can really shine a light on how mobile has changed our way of conduct. The presidential elections do just that. During the 2012 elections, mobile was already at the center of everything, but the smartphone industry was relatively in its diapers and smartphone shipment has since grown by… Read More

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SEC Greenlights Equity Crowdfunding, So Anyone Can Invest In Startups

Screen Shot 2015-03-27 at 11.33.19 AM Earlier this week, the Securities and Exchange Commission (SEC) announced a new set of rules implementing Title IV of the JOBS Act. The release of these final rules further advances one of the core principles and goals of the 2012 law: to create an environment where emerging enterprises can raise public capital efficiently. Read More

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The Age Of Interruption Overload

smartphone notifications Every time I think our way of life couldn’t change any faster, reality proves me wrong. Compare our lives today to just five years ago, and it’s a completely different digital world. Today, we live in the age of interruption overload. We are bombarded with distractions: messages, social networks, emails, e-commerce, news, entertainment, sports – they all have something to say… Read More

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Fixing “Videogames”

videogames-teespring Games don’t seem to be taking over the world. Games struggle to gain a wider acceptance equivalent to their footprint. Plenty of people play games but much fewer want to really associate themselves with “Videogames”, an entity that many people within gaming talk about, participate in and subscribe to. And Videogames is often not warm. It’s cold, sour and riven with… Read More

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Tapping Into The Growth Of India’s Emerging Mobile Markets

mobileindia It took only seconds for Xiaomi phones to sell out on the e-commerce platform Flipkart in India. This feat is staggering considering the Indian e-commerce industry is a relatively new concept for many consumers. In fact, Indian smart phone sales doubled from 156 million sold in 2013 to 364 million units sold thus far in 2014. With a product in such high demand, mobile manufacturers that want… Read More

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Designing Animation For Mobile

phonecolors It’s easy to forget that it was only eight years ago that the first iPhone introduced the world to the idea that you could actually touch software. Graphically, the UI was filled with gradients, textures, and bevels that referenced real world objects to make the user interface look touchable and familiar — a term that we call skeuomorphism. Read More

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