augmented reality
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Snapchat launches augmented reality developer platform Lens Studio
Snapchat is finally opening up so outside developers can help it offer infinite augmented reality experiences beyond those it designs in-house. Today, Snap launches the Lens Studio AR developer tool for desktops so anyone can create World Lenses that place interactive, imaginary 3D objects in your photos and videos. Read More
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Facebook opens AR platform and ‘World Effects’ to all developers
Facebook is trying to close the augmented reality gap with Snapchat with the help of an army of third-party developers. Today, eight months after debuting its Augmented Reality Camera Effects platform and AR Studio tool at F8, Facebook is allowing all developers to start building AR experiences for its Facebook Camera. That includes “World Effects” that augment your environment with… Read More
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Google’s new Star Wars AR stickers put Porgs everywhere
After months of teasing, Google’s finally brought its AR stickers to the Pixel 2. For most users with the company’s latest flagship handset, the feature will be available today as part of an Android 8.1 update. The feature was announced on-stage at the Pixel event back in January, offering a sneak peek of a fun little addition made possible through its ARCore technology, letting… Read More
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Here’s everything new Niantic just added to Pokémon GO
Niantic is rounding out the year with one of Pokémon GO’s biggest updates to date. We knew earlier this week that the update was right around the corner, but we didn’t know exactly when. The answer: now. From new Pokémon to crazy new weather systems and minor text fixes to battle system changes, there’s a good amount happening here. Here’s everything we’ve seen… Read More
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Watch Ultrahaptics use ultrasound to let you feel imaginary objects
Ultrahaptics lets you touch what you see in virtual and augmented reality, or even give a 2D poster 3D feeling. It uses small speaker-like ultrasound wave emitters to give the sensation of pressure and texture when you’re just waving your hands in the open air. Ultrahaptics CTO Tom Carter demoed the technology onstage today at TechCrunch’s Disrupt Berlin conference. Read More
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Nexto replaces boring audio guides with tourism games
What if you could play with landmarks instead of just touring them? Nexto is turning audio guides into games to make sightseeing more interactive. Launching today as part of TechCrunch Disrupt Berlin‘s Battlefield competition, Nexto is partnering with tourist destinations to help them attract more visitors and earn more money to fund culture. “We wanted to make heritage more… Read More
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AWS launches Amazon Sumerian to build AR, VR and 3D apps quickly
We’d heard months ago that Amazon would be using its Re:Invent AWS event to roll out some a new service related to building in mixed reality — augmented reality and virtual reality. And on the eve of the conference kicking off, it’s done just that. Today the company announced Amazon Sumerian, a new platform for developers to build and host VR, AR and 3D apps quickly and… Read More
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Pokémon Go creator raises $200 million ahead of Harry Potter game launch
Pokémon Go creator Niantic has raised a new $200 million in funding, reports The Wall Street Journal. The Series B raise was led by Spark Capital, and includes participation from Founders Fund, Meritech, Javelin Venture Capital, You & Mr. Jones and NetEase, Inc. Spark partner Megan Quinn is also joining Niantic’s board as part of the new financing deal.
Niantic is known for its… Read More
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Apple acquired augmented reality headset startup Vrvana for $30M
As Apple reportedly ramps up work to ship an augmented reality headset in 2020, it has acquired a startup from Montreal, Canada that could help it get there. TechCrunch has learned that Apple has acquired Vrvana, maker of the Totem headset — which had rave reviews but never shipped. The deal was for around $30 million, two sources tell TechCrunch. We contacted Apple, and the… Read More
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Internet of Elephants uses AR to get up close to endangered species, turns their migrations into a game
Wildlife conservation groups have made a lot of strides in raising awareness of animals whose populations or natural habitats are endangered, and what we can do to help. Now a startup out of Kenya is tapping into advances made in augmented reality, mapping and app-based games to further the cause. Internet of Elephants, a startup based out of Nairobi, is building an app-based game of the same… Read More
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