augmented reality
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Apple has acquired imaging sensor startup InVisage Technologies
As Apple continues to work on ever-smaller but more powerful computing devices, it has acquired a startup focusing on nanotechnology, and specifically as it relates to image sensors. TechCrunch has learned and confirmed that Apple has picked up InVisage Technologies, a startup that develops solutions to improve imaging capabilities on space-constrained devices, like smartphones.
An Apple… Read More
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Niantic’s follow-up to Pokémon Go will be a Harry Potter AR game launching in 2018
Niantic Labs had tremendous success with Pokémon Go, which paired their expertise in building location-based augmented reality mobile experiences with a top-flight IP with a ravenous fan base. So, it stands to reason that we should expect a similar fan response to Harry Potter: Wizards Unite, an AR title set to launch in 2018, co-developed by Warner Bros. Interactive and its new sub brand… Read More
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Snap joins the great burger debate with launch of dancing burger AR lens
Just when you thought great burger debate had abated, Snapchat has arrived to pour more lighter fluid on the grill. This week, Snap unveiled a cheeseburger AR filter, and it has the same devil-may-care attitude as its famous sibling, the dancing hotdog. Lettuce catch you up on the drama. On Saturday, author Thomas Baekdal had emoji lovers everywhere scratching their heads when he noticed… Read More
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First Minute Capital joins $5.8M seed for AR treasure hunt game Snatch
Pokemon Go is a game that spawns cute monsters for players to try to catch. But the massive popularity of the augmented reality title, which saw hoards of humans roaming parks and piers seeking elusive Pokemons last year at the height of the craze, is also spawning plenty of wannabie AR mobile gaming smash hits. Read More
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Images hidden in Pokémon GO suggest new Pokémon might appear around Halloween
If you’re still poking around Pokémon GO, there’s a good chance you’ve caught most of what’s available by now. Good news! It seems Niantic is getting really, really close to adding Gen 3 (or “Hoenn”) Pokémon to the game. Some of them, at least. Upload exec tasked with turning things around at the troubled VR startup has already quit
The executive tasked with building back community trust in Upload, the VR startup shaken by a sexual harassment lawsuit filed by a former employee earlier this summer, has quit less than six weeks after officially announcing she had joined the team as COO, multiple sources tell TechCrunch. Anne Ahola Ward joined as COO of Upload, which runs co-working spaces in its LA and SF offices as well as… Read More
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Games account for over half of the 3M+ ARKit-powered app downloads, 62% of revenue
ARKit, Apple’s augmented reality framework that CEO Tim Cook recently likened to being as “dramatic” a development as the App Store itself, has now been installed more than 3 million times worldwide through a host of ARKit-powered apps and games, according to a new report out today from Sensor Tower. Read More
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Amazon has acquired 3D body model startup, Body Labs, for $50M-$70M
TechCrunch has learned that Amazon has acquired Body Labs, a company with a stated aim of creating true-to-life 3D body models to support various b2b software applications — such as virtually trying on clothes or photorealistic avatars for gaming. Topology lets you try before you buy glasses using AR in an app
Topology Eyewear is an augmented reality app providing custom-fit glasses from a 3D scan of your face. Most glasses are mass manufactured to fit a supposedly symmetric head. The problem is, most of us are not that symmetrical. The Topology app, available on iOS, uses face-scanning technology to take into account facial factors that can make most glasses not fit as well as they should. Read More
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Pokémon Go creator’s next game will incorporate audio into the AR experience
Niantic, makers of the hugely popular mobile game Pokémon Go, is developing a new AR title that will incorporate audio cues into the gaming experience, according to company CTO Phil Keslin. The executive had just exited the stage at TechCrunch Disrupt San Francisco, where he had spoken on a panel about the upcoming wave of AR applications, and the potential for the AR market in the wake of… Read More
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