augmented reality
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Goodbye, photo studios. Hello, Colormass virtual photoshoots
Ikea is a leader among those that have pushed the limits when it comes to using digital imaging to take product marketing to the next level. When you look at an Ikea catalog or its website, you might think you are looking at rooms full of Swedish sofas, coffee tables and stylish lamps, but you’re actually looking at highly realistic, but digitally manipulated 3D facsimiles — the… Read More
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ARAD helps developers get ads in their augmented reality apps
ARKit and other augmented reality tools are going to make the experience more and more popular among developers and users — but, like any new platform, there probably won’t be a sophisticated way to monetize them yet outside of paying for a download. A team of developers from Google and Snapchat at the TechCrunch Disrupt SF 2017 hackathon are hoping to take the learnings from… Read More
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Animoji are dumb and I detest them
Apple today announced the digital equivalent of a singing telegram, a perversion of the emoji concept that embodies the worst of both the company’s exclusionary philosophy and the worst of CG animals and excreta. Animoji are dumb and I loathe them. Here’s why. Camera IQ raises $2.3M to tap augmented reality’s marketing potential
How’s this for a prediction: “Camera media will be bigger than TV.” That’s according to Camera IQ CEO Allison Wood. By “camera media” she means filters, lenses and other augmented reality effects — Wood told me she’s been studying AR and camera effects for years, including a stint as an assistant professor at the Pratt Institute. Last year,… Read More
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AR startup CurioPets is Pokémon GO meets Tamagotchi
CurioPets, short for curious pets, is a multi-player, augmented reality pet simulator that launches tomorrow on iOS. Built with Apple’s ARKit, the aim is to encourage real-world exploration — similar to Pokémon GO — as you travel around with either a puppy or a kitten and take care of them, which is more like Tamagotchi and NeoPets. Read More
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Virtual science lab startup Labster bags $10M to accelerate its ed tech play
Ed tech startup Labster whose software platform enables virtual simulations of laboratories for teaching life science to students, has closed a $10 million Series A round of funding led by early stage European VC firm Balderton Capital. Smile, you’re in augmented reality dentistry
For someone getting major dental work or reconstructive surgery, it can be hard to visualize what they’ll look like afterwards. You can do casts and make wax molds, but that’s a bit… 19th century, isn’t it? A Swiss startup brings the, in retrospect, obvious solution of augmented reality to the problem, giving patients a virtual view of the smile they could soon have. Read More
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After Magic Leap acquisition, Dacuda founder forms PXL Vision
Swiss startup Dacuda’s 3D scanning division was acquired by Magic Leap in February, but it seems the company’s founder, Michael Born, is just getting started with computer vision. He and three others who didn’t go over to the much-hyped and intensely secretive AR company have formed a new one: PXL Vision AG, focused on real-time image classification and Read More
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Prisma shifts focus to b2b with an API for AI-powered mobile effects
The startup behind the Prisma style transfer app is shifting focus onto the b2b space, building tools for developers that draw on its expertise using neural networks and deep learning technology to power visual effects on mobile devices. Immersv raises $10.5M to shake up mobile advertising with some VR flair
While VR has shown consumers a great deal of what’s possible when it comes to immersive experiences, the world of potential that VR opens to advertisers has not been explored so heavily,
Immersv, a mobile 360 VR ad network, wants to use the strengths of VR to improve mobile advertising, not only on headset but smartphones as well. For now, the startup is focusing on pre-roll and… Read More
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