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Juro, a UK startup that’s using machine learning tech and user-centric design to do for contracts what Typeform does for online forms, has caught the eye of Union Square Ventures. The New York-based fund leads a $5 million Series A investment that’s being announced this morning.
Also participating in the Series A are existing investors Point Nine Capital, Taavet Hinrikus (co-founder of TransferWise) and Paul Forster (co-founder of Indeed). The round takes Juro’s total raised to-date to $8M, including a $2M seed which we covered back in 2018.
London is turning into a bit of a hub for legal tech, per Juro CEO and co-founder Richard Mabey — who cites “strong legal services industry” and “strong engineering talent” as explainers for that.
It was also, he reckons, “a bit of a draw” for Union Square Ventures — making what Juro couches as a “rare” US-to-Europe investment in legal tech in the city via the startup.
“Having brand name customers in the US certainly helped. But ultimately, they look for product-led companies with strong cross-functional teams wherever they find them,” he adds.
Juro’s business is focused on taking the tedium out of negotiating and drawing up contracts by making contract-building more interactive and trackable. It also handles e-signing, and follows on with contract management services, using machine learning tech to power features such as automatic contract tagging and for flagging up unusual language.
All of that sums to being a “contract collaboration platform”, as Juro’s marketing puts it. Think of it like Google Docs but with baked in legal smarts. There’s also support for visual garnish like animated GIFs to spice up offer letters and engage new hires.
“We have a data model underlying our editor that transforms every contract into actionable data,” says Mabey. “Juro contracts look like contracts, smell like contracts but ultimately they are written in code. And that code structures the data within them. This makes a contract manager’s life 10x easier than using an unstructured format like Word/pdf.”
“Still our main competitor is MS Word,” he adds. “Our challenge is to bring lawyers (and other users of contracts) out of Word, which is a significant task. Fortunately, Word was never designed for legal workflows, so we can add lots of value through our custom-built editor.”
Part of Juro’s Series A funds will be put towards beefing up its machine learning/data science capabilities, per Mabey — who says the overall plan at this point is to “double down on product”, including by tripling the size of the product team.
“That means hiring more designers, data scientists and engineers — building our engineering team in the Baltics,” he tells us. “There’s so much more we are excited to do, especially on the ML/data side and the funding unlocks our ability to do this. We will also be building our commercial team (marketing, sales, cs) in London to serve the EU market and expand further into the US, where we already have some customers on the ground.”
The 2016-founded startup still isn’t breaking out customer numbers but says it’s processed more than 50,000 contracts for its clients so far, noting too that those contracts have been agreed in 50+ countries. (“Everywhere from Estonia to Japan to Kazakhstan,” as Mabey puts it.)
In terms of who Juro users are, it’s still mostly “mid-market tech companies” — with Mabey citing the likes of marketplaces (Deliveroo), SaaS (Envoy) and fintechs (Luno), saying it’s especially companies processing “high volumes of contracts”.
Another vertical it’s recently expanded into is media, he notes.
“E-signature giants have grown massively in the last few years, and some are gradually encroaching into the contract lifecycle — but again, they deal with files (pdfs mostly) rather than dynamic, browser-based documentation,” he argues, adding: “In terms of new legal tech entrants — I’m excited by Kira Systems especially, who are working on unpicking pdf contracts post-signature.”
As part of the Series A, Union Square Ventures parter, John Buttrick, is joining Juro’s board.
Commenting in a supporting statement, Buttrick said: “We look for founders with products equipped to change an industry. While contract management might not be new, Juro’s transformative vision for it certainly is. There’s no greater proof of the product’s ease of use than the fact that we negotiated and closed the funding round in it. We’re delighted to support Juro’s team in making their vision a reality.”
Juro’s contract management platform — dashboard view
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November 2019 could mark when Nigeria (arguably) became Africa’s unofficial capital for fintech investment and digital finance startups.
The month saw $360 million invested in Nigerian-focused payment ventures. That is equivalent to roughly one-third of all the startup VC raised for the entire continent in 2018, according to Partech stats.
A notable trend-within-the-trend is that more than half — or $170 million — of the funding to Nigerian fintech ventures in November came from Chinese investors. This marks a pivot (to tech) in China’s engagement with Africa. We’ll get to that.
Before the big Chinese-backed rounds, one of Nigeria’s earliest fintech companies, Interswitch, confirmed its $1 billion valuation after Visa took a minority stake in the company. Interswitch would not disclose the amount to TechCrunch, but Sky News reporting pegged it at $200 million for 20%.
Founded in 2002 by Mitchell Elegbe, Interswitch pioneered the infrastructure to digitize Nigeria’s then predominantly paper-ledger and cash-based economy.
The company now provides much of the tech-wiring for Nigeria’s online banking system that serves Africa’s largest economy and population. Interswitch offers a number of personal and business finance products, including its Verve payment cards and Quickteller payment app.
The financial services firm has expanded its physical presence to Uganda, Gambia and Kenya . The Nigerian company also sells its products in 23 African countries and launched a partnership in August for Verve cardholders to make payments on Discover’s global network.
Visa and Interswitch touted the equity investment as a strategic collaboration between the two companies, without a lot of detail on what that will mean.
One point TechCrunch did lock down is Interswitch’s (long-awaited) and imminent IPO. A source close to the matter said the company will list on a major exchange by mid-2020.
For the near to medium-term, Interswitch could stand as Africa’s sole tech-unicorn, as e-commerce venture Jumia’s volatile share-price and declining market-cap — since an April IPO — have dropped the company’s valuation below $1 billion.
Circling back to China, November was the month that signaled Chinese actors are all in on African tech.
In two separate rounds, Chinese investors put $220 million into OPay and PalmPay — two fledgling startups with plans to scale in Nigeria and the broader continent.
PalmPay, a consumer-oriented payments product, went live last month with a $40 million seed round (one of the largest in Africa in 2019) led by Africa’s biggest mobile-phone seller — China’s Transsion.
The startup was upfront about its ambitions, stating in a company release its goals to become “Africa’s largest financial services platform.”
To that end, PalmPay conveniently entered a strategic partnership with its lead investor. The startup’s payment app will come pre-installed on Transsion’s mobile device brands, such as Tecno, in Africa — for an estimated reach of 20 million phones.
PalmPay also launched in Ghana in November and its U.K. and Africa-based CEO, Greg Reeve, confirmed plans to expand to additional African countries in 2020.

OPay’s $120 million Series B was announced several days after the PalmPay news and came only months after the mobile-based fintech venture raised $50 million.
Founded by Chinese-owned consumer internet company Opera — and backed by nine Chinese investors — OPay is the payment utility for a suite of Opera -developed internet-based commercial products in Nigeria. These include ride-hail apps ORide and OCar and food delivery service OFood.
With its latest Series A, OPay announced it would expand in Kenya, South Africa and Ghana.
Though it wasn’t fintech, Chinese investors also backed a (reported) $30 million Series B for East African trucking logistics company Lori Systems in November.
With OPay, PalmPay and Lori Systems, startups in Africa have raised a combined $240 million from 15 Chinese investors in a span of months.
There are a number of things to note and watch out for here, as TechCrunch reporting has illuminated (and will continue to do in follow-on coverage).
These moves mark a next chapter in China’s engagement in Africa and could raise some new issues. Hereto, the country’s interaction with Africa’s tech ecosystem has been relatively light compared to China’s deal-making on infrastructure and commodities.
There continues to be plenty of debate (and critique) of China’s role in Africa. This new digital phase will certainly add a fresh component to all that. One thing to track will be data-privacy and national-security concerns that may emerge around Chinese actors investing heavily in African mobile consumer platforms.
We’ve seen lines (allegedly) blur on these matters between Chinese state and private-sector actors with companies such as Huawei.
As OPay and PalmPay expand, they may need to do some reassuring of African regulators as countries (such as Kenya) establish more formal consumer protection protocols for digital platforms.
One more thing to follow on OPay’s funding and planned expansion is the extent to which it puts Opera (and its entire suite of consumer internet products) in competition with multiple actors in Africa’s startup ecosystem. Opera’s Africa ventures could go head to head with Uber, Jumia and M-Pesa — the mobile money-product that put Kenya out front on digital finance in Africa before Nigeria.
Shifting back to American engagement in African tech, Twitter and Square CEO Jack Dorsey was on the continent in November. No sooner than he’d finished his first trip, Dorsey announced plans to move to Africa in 2020, for three to six months, saying on Twitter, “Africa will define the future (especially the bitcoin one!).”
We still don’t know much about what this last trip — or his future foray — mean in terms of concrete partnerships, investment or market moves in Africa from Dorsey and his companies.
He visited Nigeria, Ghana, South Africa and Ethiopia and met with leaders at Nigeria’s CcHub (Bosun Tijani), Ethiopia’s Ice Addis (Markos Lemma) and did some meetings with fintech founders in Lagos (Paga’s Tayo Oviosu).
I know pretty well most of the organizations and people Dorsey talked to and nothing has shaken out yet in terms of partnership or investment news from his recent trip.
On what could come out of Dorsey’s 2020 move to Africa, per his tweet and news highlighted in this roundup, a good bet would be it will have something to do with fintech and Square.
More Africa-related stories @TechCrunch
African tech around the ‘net
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The maker of Magic: The Gathering has confirmed that a security lapse exposed the data on hundreds of thousands of game players.
The game’s developer, the Washington-based Wizards of the Coast, left a database backup file in a public Amazon Web Services storage bucket. The database file contained user account information for the game’s online arena. But there was no password on the storage bucket, allowing anyone to access the files inside.
The bucket is not believed to have been exposed for long — since around early-September — but it was long enough for U.K. cybersecurity firm Fidus Information Security to find the database.
A review of the database file showed there were 452,634 players’ information, including about 470 email addresses associated with Wizards’ staff. The database included player names and usernames, email addresses, and the date and time of the account’s creation. The database also had user passwords, which were hashed and salted, making it difficult but not impossible to unscramble.
None of the data was encrypted. The accounts date back to at least 2012, according to our review of the data, but some of the more recent entries date back to mid-2018.
A formatted version of the database backup file, redacted, containing 452,000 user records. (Image: TechCrunch)
Fidus reached out to Wizards of the Coast but did not hear back. It was only after TechCrunch reached out that the game maker pulled the storage bucket offline.
Bruce Dugan, a spokesperson for the game developer, told TechCrunch in a statement: “We learned that a database file from a decommissioned website had inadvertently been made accessible outside the company.”
“We removed the database file from our server and commenced an investigation to determine the scope of the incident,” he said. “We believe that this was an isolated incident and we have no reason to believe that any malicious use has been made of the data,” but the spokesperson did not provide any evidence for this claim.
“However, in an abundance of caution, we are notifying players whose information was contained in the database and requiring them to reset their passwords on our current system,” he said.
Harriet Lester, Fidus’ director of research and development, said it was “surprising in this day and age that misconfigurations and lack of basic security hygiene still exist on this scale, especially when referring to such large companies with a userbase of over 450,000 accounts.”
“Our research team work continuously, looking for misconfigurations such as this to alert companies as soon as possible to avoid the data falling into the wrong hands. It’s our small way of helping make the internet a safer place,” she told TechCrunch.
The game maker said it informed the U.K. data protection authorities about the exposure, in line with breach notification rules under Europe’s GDPR regulations. The U.K.’s Information Commissioner’s Office did not immediately return an email to confirm the disclosure.
Companies can be fined up to 4% of their annual turnover for GDPR violations.
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Immersive Labs, a cybersecurity skills platform, has raised $40 million in its Series B, the company’s second round of funding this year following an $8 million Series A in January.
Summit Partners led the fundraise, with Goldman Sachs participating, the Bristol, U.K.-based company confirmed.
Immersive, led by former GCHQ cybersecurity instructor James Hadley, helps corporate employees learn new security skills by using real, up-to-date threat intelligence in a “gamified” way. Its cybersecurity learning platform uses a variety of techniques and psychology to build up immersive and engaging cyber war games to help IT and security teams learn. The platform aims to help users better understand cybersecurity threats, like detecting and understanding phishing and malware reverse-engineering.
It’s a new take on cybersecurity education, as the company’s founder and chief executive Hadley said the ever-evolving threat landscape has made traditional classroom training “obsolete.”
“It creates knowledge gaps that increase risk, offer vulnerabilities and present opportunities for attackers,” said Hadley.
The company said it will use the round to expand further into the U.S. and Canadian markets from its North American headquarters in Boston, Mass.
Since its founding in 2017, Immersive already has big customers to its name, including Bank of Montreal and Citigroup, on top of its U.K. customers, including BT, the National Health Service and London’s Metropolitan Police.
Goldman Sachs, an investor and customer, said it was “impressed” by Immersive’s achievements so far.
“The platform is continually evolving as new features are developed to help address the gap in cyber skills that is impacting companies and governments across the globe,” said James Hayward, the bank’s executive director.
Immersive said it has 750% year-over-year growth in annual recurring revenues and more than 100 employees across its offices.
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U.K.-based lunar rover startup Spacebit, a company developing robotic exploration hardware for use on the Moon, announced two new partners that will help it develop and finalize its technology ahead of its target mission date of 2021. The Ecuadorian Civilian Space Agency (EXA) and Mexico’s Dereum will be providing the technology that Spacebit will employ on both its deployer and the robot rover it’s preparing for use on the Moon.
This marks the first time that Latin American companies will participate in a mission to the lunar surface, and Spacebit CEO Pavlo Tanasyuk was joined by Dereum CEO Carlos Mariscal and EXA COO Ronnie Nader to talk about the news at the International Astronautical Congress in Washington, D.C.
“We have Ecuador and Mexico as our technical partners,” Tanasyuk said. “So in addition to this being the first lunar mission from the U.K., it also is the first Latin American mission with a consortium of Latin American countries participating along with the U.K.”
Both the EXA and Dereum have strong technical chops when it comes to spacecraft and space-based robotics, with the EXA focusing on developing technology that is “efficient, cheap and reliable,” according to Nader, while Dereum’s Mariscal said that his organization is well-known globally for its work on building robots for use in space, with an extensive track record. Their expertise should help a lot in Spacebit’s efforts to build, test and validate its robotic lunar rover, which employs a novel walking system for getting around, whereas all rovers to date have used wheels for transportation.
“We are planning on doing a swarm technology exploration plan, where we have multiple small spider walking rovers deployed from a wheeled mothership, along with being able to have some redundancy and the ability to do 3D lidar scanning of the interior lunar caves and lava tubes,” Tanasyuk said.
“It’s essentially a data as a service business model,” he added, explaining how they’ll seek to monetize the business. “Our primary focus for early missions are to do exploration and mapping of lunar lava tubes to be able to characterize the lunar subsurface environment for potential suitability for future human habitation.”
Spacebit, founded in 2014, is funded privately via Tanasyuk himself, along with a couple of other private investors. He said that his company is fully funded through its first mission, a berth aboard the Peregrine Moon lander being launched by Astrobotic in 2021 (which itself has a price tag of $1.7 million he said). The first mission won’t be an entire swarm, but a single rover sent up as a demonstration unit to prove out its technology.
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European Union Member States have published a joint risk assessment report into 5G technology which highlights increased security risks that will require a new approach to securing telecoms infrastructure.
The EU has so far resisted pressure from the U.S. to boycott Chinese tech giant Huawei as a 5G supplier on national security grounds, with individual Member States such as the UK also taking their time to chew over the issue.
But the report flags risks to 5G from what it couches as “non-EU state or state-backed actors” — which can be read as diplomatic code for Huawei. Though, as some industry watchers have been quick to point out, the label could be applied rather closer to home in the near future, should Brexit comes to pass…
Some parts of the 5G report on risk of non-EU cyberattacks may accidentally gain a new unexpected meaning after #Brexit (https://t.co/o7gyV0hqCv) https://t.co/VgU30kRz4p
— Lukasz Olejnik (@lukOlejnik) October 9, 2019
Back in March, as European telecom industry concern swirled about how to respond to US pressure to block Huawei, the Commission stepped in to issue a series of recommendations — urging Member States to step up individual and collective attention to mitigate potential security risks as they roll out 5G networks.
Today’s risk assessment report follows on from that.
It identifies a number of “security challenges” that the report suggests are “likely to appear or become more prominent in 5G networks” vs current mobile networks — linked to the expanded use of software to run 5G networks; and software and apps that will be enabled by and run on the next-gen networks.
The role of suppliers in building and operating 5G networks is also noted as a security challenge, with the report warning of a “degree of dependency on individual suppliers”, and also of too many eggs being placed in the basket of a single 5G supplier.
Summing up the effects expected to follow 5G rollouts, per the report, it predicts:
The high level report is a compilation of Member States’ national risk assessments, working with the Commission and the European Agency for Cybersecurity. It’s couched as just a first step in developing a European response to securing 5G networks.
“It highlights the elements that are of particular strategic relevance for the EU,” the report says in self-summary. “As such, it does not aim at presenting an exhaustive analysis of all relevant aspects or types of individual cybersecurity risks related to 5G networks.”
The next step will be the development, by December 31, of a toolbox of mitigating measures, agreed by the Network and Information Systems Cooperation Group, which will be aimed at addressing identified risks at national and Union level.
“By 1 October 2020, Member States – in cooperation with the Commission – should assess the effects of the Recommendation in order to determine whether there is a need for further action. This assessment should take into account the outcome of the coordinated European risk assessment and of the effectiveness of the measures,” the Commission adds.
For the toolbox a variety of measures are likely to be considered, per the report — consisting of existing security requirements for previous generations of mobile networks with “contingency approaches” that have been defined through standardisation by the mobile telephony standards body, 3GPP, especially for core and access levels of 5G networks.
But it also warns that “fundamental differences in how 5G operates also means that the current security measures as deployed on 4G networks might not be wholly effective or sufficiently comprehensive to mitigate the identified security risks”, adding that: “Furthermore, the nature and characteristics of some of these risks makes it necessary to determine if they may be addressed through technical measures alone.
“The assessment of these measures will be undertaken in the subsequent phase of the implementation of the Commission Recommendation. This will lead to the identification of a toolbox of appropriate, effective and proportionate possible risk management measures to mitigate cybersecurity risks identified by Member States within this process.”
The report concludes with a final line saying that “consideration should also be given to the development of the European industrial capacity in terms of software development, equipment manufacturing, laboratory testing, conformity evaluation, etc” — packing an awful lot into a single sentence.
The implication is that the business of 5G security will need to get commensurately large to scale to meet the multi-dimensional security challenge that goes hand in glove with the next-gen tech. Just banning a single supplier isn’t going to cut it.
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London and Tel Aviv based VC firm 83North has closed out its fifth fund at $300 million, as we reported earlier. It last raised a $250 million fund in 2017 and expects to continue the same investment mix, while tracking developments in emerging areas like healthcare AI and autonomous vehicles.
In a conversation with general partner Laurel Bowden, the veteran investor shared a few further thoughts with Extra Crunch — talking about the tech scene in Europe vs Israel, what the firm looks for in a team and tips on scaling globally.
The interview has been lightly edited for clarity.
TechCrunch: Is Europe starting to catch up to Israel when it comes to deep tech startups?
Laurel Bowden: We clearly think we have in our portfolio some deep tech. And in other VC portfolios too — there’s clearly some deep tech [coming out of Europe]. And then on the reverse side you’ve seen more consumer-related stuff coming out of Israel. But still if you take a blanket look, we see more data infrastructure, security, storage coming out of Israel than we see in Europe — that’s for sure.
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UK startups concerned the country is about to leave the European Union in just a little over a month’s time with nothing agreed to ensure a smooth transition should point their eyes at this guide — put together by startup policy advocacy group, Coadec.
While a ‘no deal’ brexit is still not inevitable the chances of it happening have stepped up sharply in recent months as the clock winds down towards exit day with no withdrawal agreement in place. Such an outcome has major implications for technology businesses, given the cross-border nature of services startups tend to provide.
“With the UK potentially just over a month away from exiting the EU, no deal remains the default option,” warns Coadec. “We are clear that no deal would be disastrous for the startup community…but that doesn’t mean that it won’t happen. That’s why we have teamed up with the UK Tech Cluster Group & Tech Nation to put together this guidance for the startup community.”
Under current prime minister, Boris Johnson, the UK government has sharply dialled up the brexit rhetoric. Johnson has said — in typical flashy fashion — that he’d rather be “dead in a ditch” than ask for an extension to the October 31st deadline for agreeing a deal with the European Union.
He has also prorogued parliament — illegally — in an attempt to bypass parliamentary scrutiny, which he described in an internal memo as “a rigmarole“.
The prorogation was quashed by the Supreme Court. But since parliament resumed this week ministers have been refusing to clearly state whether the government will abide by a law it passed just before it got closed down — which requires the PM to ask the EU for an extension if he fails to secure a withdrawal deal before October 19.
Speculation is therefore rife over what political chicanery the government might seek to pull to wiggle out of complying with the law and crash the UK out regardless.
Former UK prime minister, John Major, gave a speech this week warning that such a move would be unforgivable. But there are no signs the government is rethinking its approach.
Johnson has been splashing public money on an advertising campaign that instructs the country to “Get ready for brexit” (such as the billboard pictured above). The government also claims to have substantially ramped up domestic preparations for a no deal exit.
While it’s possible this loud show of bullying bravado is a theatrical tactic to try to pressure the EU into shifting position on contested brexit issues (primarily the Irish back-stop) — so Johnson can grab a deal which could pass a vote in parliament — it’s also possible the government isn’t that interested in a deal, and just wants to deliver brexit “do or die”, as the PM has also put it.
Even if it’s theatrics it doesn’t mean the whole high stakes game of chicken might not backfire — resulting in the UK actually crashing out with nothing on Halloween. The only robust legal certainty is that without an extension to Article 50 the UK will indeed leave the EU on October 31, deal or no deal.
Given rising political turmoil in the UK combined with a hard and fast-approaching brexit deadline, startups are well advised to prepare for the worst — which means leaving the EU with no contingencies in place beyond those you’ve put in place yourself.
Coadec’s guide presents a concise overview of ten issues the policy advocacy group believes should be front of mind for startups and scaleups thinking about how to manage no deal risk.
The guide does not (and is not intended) to replace professional legal advice but it does cuts through a lot of the noise and fuzz around brexit — so it’s well worth a read, especially if you’re trying to get up to speed fast.
Top of their list is data flows — a major consideration for tech businesses that receive personal data from the EU or EEA.
“Startups will need to create contract-based legal structures to replace the free flows of data we took for granted under the European system,” Coadec writes, noting that the UK’s data protection agency is advising startups to look at model clauses, binding corporate rules, codes of conduct or certification mechanisms as alternatives for their data flows.
“These complicated legal structures have typically been the preserve of larger businesses and corporations, not startups and scaleups — so will take time to put in place,” it warns. “If you haven’t started preparations for your post-brexit data flows, they should be a priority now.”
Other issues the guide deals with include immigration & visas; taxation & VAT; and the impact of a no deal on specific pieces of EU legislation and strategy that are relevant to startups — such as the e-Commerce Directive and Digital Single Market — as well as related pieces of legislation (such as ePrivacy) that risk being caught in limbo by brexit as they’ve not yet been passed.
There’s also advice for startups that have .eu domain names, and for those who’ve received funding from the EU’s Horizon 2020 R&D fund, as well as links to relevant government resources.
The guide can be downloaded as a PDF here.
How is your startup preparing for brexit? What’s your biggest ‘no deal’ concern? How much is it costing you to manage brexit risk? Let us know by emailing tips@techcrunch.com
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This morning, Peloton (NASDAQ: PTON), the tech-enabled stationary bicycle and fitness content streaming company, raised $1.2 billion in its NASDAQ initial public offering. Despite dropping more than 10% in its first day of trading — ultimately closing down 11% at $25.84 per share — the IPO was a bona fide success. Peloton, once denied (over and over again) by VC skeptics, now has hundreds of millions of dollars to take its business into a new era. One in which, the media, hardware, software, logistics and social company attempts to become a generation-defining company akin to Apple.
Founded in 2012 — six years after Soul Cycle opened its first cycling studio in New York’s Upper East Side and two years before a Soul Cycle founder, Ruth Zukerman, jumped ship to launch her own indoor cycling business, Flywheel Sports — a man by the name of John Foley made the ambitious, some might say foolish, decision to start a company that would sell these exercise bikes direct-to-consumer. That way, you could take a Soul Cycle class, in essence, in the comfort of your own home. Even better, technology would improve the experience.
As my colleague Josh Constine recently described it, these bikes come outfitted with a 22-inch Android screen, transforming an outdated exercising experience and bringing it into 2019: “It makes lazy people like me work out. That’s the genius of the Peloton bicycle. All you have to do is Velcro on the shoes and you’re trapped. You’ve eliminated choice and you will exercise,” Constine writes.
Peloton’s ability to get people exercise — a feature driven by its talented instructors (some of whom were poached from competitor Flywheel Sports) — ultimately had venture capital investors funneling $1 billion, roughly, into the business. Today, Peloton operates dozens of showrooms across the U.S., counts 1.4 million total community members — defined as any individual who has a Peloton account — and over 500,000 paying subscribers. Why? Because the company, as stated in its IPO prospectus, “sells happiness.”
“Peloton is so much more than a Bike — we believe we have the opportunity to create one of the most innovative global technology platforms of our time,” writes Foley. “It is an opportunity to create one of the most important and influential interactive media companies in the world; a media company that changes lives, inspires greatness, and unites people.”
Peloton’s flagship product, a tech-enabled stationary bike.
Peloton’s community coupled with the high margins on sales of its $2,245 bikes had the company reporting $915 million in total revenue for the year ending June 30, 2019, an increase of 110% from $435 million in fiscal 2018 and $218.6 million in 2017. Its losses, meanwhile, hit $245.7 million in 2019, up significantly from a reported net loss of $47.9 million last year.
What’s next for Peloton? The opportunities are endless, given the company’s firm seat at the intersection of hardware, software, media content and more. A third product may be in the works, expansion to international markets or new instructors. Peloton is going after a massive market ripe for disruption. What’s certain is that we’ll see a whole lot of cash flowing into fitness tech copycats in the next couple of years.
Peloton, following a number of lukewarm consumer IPOs (Uber), nearly doubled its valuation to $8.1 billion this morning after pricing its IPO at the top of its range, $29 per share. To answer some of our most burning questions, we chatted with Peloton’s president William Lynch, the former CEO of Barnes & Noble, about the float.
The following conversation has been edited for length and clarity.
Peloton president and former Barnes & Noble CEO William Lynch.
Kate Clark: What’s next for Peloton?
William Lynch: We now have over a billion in capital to fuel more growth, especially in the area of product innovation.
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Lookiero, the online personal shopping service for clothes and accessories, has closed a $19 million funding round led by London-based VC MMC Ventures, with support from existing investor All Iron Ventures, and new investors Bonsai Partners, 10x and Santander Smart. The company will use the backing to expand in its main markets of Spain, France and the U.K. In June last year it closed a funding round of €4 million led by All Iron Ventures.
The startup applies algorithms to a database of personal stylists and customer profiles to thus provide a personalized online shopping experience to its customers. It then delivers a selection of five pieces of clothing or accessories curated by a personal shopper to fit the customer’s individual size, style and preferences. Customers then decide which items to keep or return (at no additional cost), allowing Lookiero to learn more about the customer’s taste before starting the whole process again.
By generating look-a-like profiles and analyzing previous customer interactions with each item, Lookiero says it can predict how likely a user is going to keep a certain item from a range of more than 150 European brands from a warehousing system that will ship more than 3 million items of clothing this year to seven European countries.
It’s not unlike the well-worn Birchbox model. Lookiero’s main competitor is Stitch Fix (U.S.), which has upwards of $1.5 billion in annual revenues and IPO’d in November 2017.
Founded in 2015 by Spanish entrepreneur Oier Urrutia, the company says it now has over 1 million registered users and has grown revenue by more than 200% from 2017 to 2018.
In a statement Urrutia said: “This investment round provides us with the necessary capital to further increase the accuracy of our technology, which is really exciting. It will allow us to offer the best possible experience for our users and to continue expanding across Europe.”
Simon Menashy, partner, MMC Ventures, said: “The migration of fashion brands online has improved consumers’ access to clothing, and there is now an almost overwhelming amount of choice. At the same time, it can still be really hard to find exactly what is right for you, especially with High Street retail stores in decline. Lookiero provides the best of both worlds, giving every customer a hand-picked selection from their personal stylist.”
Ander Michelena, co-founding partner of All Iron Ventures, said: “Even if what Oier and his team have achieved to date is remarkable, we believe that Lookiero still has great potential to continue expanding internationally and to become a player of reference in a market segment where there is still a lot to do in terms of innovation and user satisfaction.”
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