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Microsoft announces its xCloud streaming service and a truckload of new games are coming in 2020
Microsoft has announced a vague intention to launch its xCloud game streaming service sometime in 2020, and dropped a double handful of new titles that will arrive on it and the existing Game Pass subscription. It seems that next year will indeed be the opening battle in the streaming wars to come.
The announcements came at XO19, the company’s Xbox-focused event, which is taking place in London. They seem calculated to take the wind out of Google’s sails; the opening lineup of Stadia, Google’s entry in the game streaming world, was finalized earlier this week and is rather bare bones. Microsoft is hoping Google’s first-mover advantage will be nullified by the expected confusion around payments, features, titles and other issues Stadia is still working out.
Game Pass is currently in a preview period on PC. Although Microsoft did not supply a hard release date, saying only that 2020 is the plan. That year will also bring Windows 10 support, PC game streaming and potentially an expansion beyond Android for mobile streaming.
The price, too, is TBA — Google’s proposition is remarkably complicated, and it will take time for consumers to figure out what they’re willing to pay for, what the real costs are, and so on. So Microsoft is probably going to wait and see here.
But what is known about xCloud is that gamers will get access to all the games currently available on Microsoft’s Game Pass subscription — well over a hundred PC and console titles right now, with more being added regularly. That makes it easier to commit to for a lot of gamers.
New controllers will be supported soon, including Sony’s DualShock 4, which comes with the PlayStation 4; that’s a real olive branch to Microsoft’s arch-rival. And new countries will be brought into the fold soon, as well: Canada, India, Japan and “Western Europe.”
Game Pass will also be receiving dozens of titles old and new throughout 2020, including Final Fantasy 7 through 15, Darksiders 3, Flight Simulator and a bunch of newly announced games such as Obsidian’s new “Honey, I Shrunk the Survival Game” title, “Grounded.”
Several brand new properties and gameplay for known but unreleased games were also teased at XO19. Check them out below:
Everwild is a new IP from Rare that appears to involve a lot of sneaking around a lush forest and either avoiding or interacting with fantastical animals. It’s still early days, but the team wants to create “new ways to play in a natural and magical world.” I’m just here for the solar-powered dino-deer.
Tell Me Why is a new one from Dontnod, makers of Life Is Strange starring a pair of twins with some kind of paranormal connection. Notably one of the twins is transgender, not common among game protagonists, and the company worked with GLAAD to make sure the representation of the character is genuine.
Age of Empires IV got an only slightly satisfying gameplay reveal. Real-time strategy buffs will want more than this, but no doubt they’re excited to see this venerable franchise getting a modern sequel.
You can catch up on the rest over at the Xbox official blog post.
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T-Mobile partners with Jeffrey Katzenberg’s mobile streaming service Quibi
On the heels of getting the FCC’s proposal to merge with Sprint, T-Mobile announced a plan to partner with Jeffrey Katzenberg’s mobile streaming service, Quibi. According to statements provided to the LA Times, and confirmed by Variety, Quibi CEO Meg Whitman specifically called out T-Mobile’s “impressive 5G road map” as a good fit for the soon-to-launch streaming service.
The partnership will give T-Mobile’s 83.1 million customers access to Quibi’s premium content, but no details as to how it would be bundled into the carrier’s plans are currently available. It’s possible that Quibi will either be offered at a discount for T-Mobile users, or it could be available as an add-on or available with a special bundle deal.
The deal will present a new competitor to AT&T’s streaming services, AT&T TV Now (previously DirecTV Now) and low-cost WatchTV, as well as its upcoming premium service, HBO Max. Verizon (TechCrunch’s parent company) also dabbled with mobile streaming with go90, but that service was shut down last year after failing to gain adoption.
The news of the T-Mobile deal comes on the heels of a series of rapid-fire announcements about the shows and celebs who will be contributing to Quibi, which will provide a range of programming, including news, lifestyle, comedy, drama, horror, reality, action and more. And all is broken up into shorter-form bits — or “quick bites,” hence the service’s name.
As for the programming, Quibi has brought in big names like Sam Raimi, Guillermo del Toro, Antoine Fuqua and producer Jason Blum, Liam Hemsworth, Lorne Michaels, Steven Speilberg, Tyra Banks, Idris Elba, Trevor Noah, Queen Latifah, Sophie Turner and others.
“Quibi will deliver premium video content for millennials on a technology platform that is built exclusively for mobile, so a telecommunications partner like T-Mobile, with their broad coverage today and impressive 5G road map, is the perfect fit,” Quibi chief executive Meg Whitman said in a statement run by the LA Times.
“Quibi is leading the way on how video content is made and experienced in a mobile-first world,” said Mike Sievert, president and chief operating officer of T-Mobile. “That’s why our partnership makes perfect sense — two mobile-centric disrupters coming together to give customers something new and remarkable.”
Terms of the deal were not disclosed.
The companies confirmed the news to TechCrunch, following the L.A. Times report.
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Get ready to see more looping videos on Spotify, as Canvas launches into beta
Spotify is opening up its Canvas feature to more artists, the company announced this morning, which means you’ll see a lot more of those looping videos on the app starting soon. The feature has been in limited testing before today with select artists. When available, you don’t just see the album artwork behind the player controls — you see a moving, visual experience that plays in a short loop.
So far, Canvas has had mixed reviews from Spotify users. Some find the looping imagery distracting, while others simply prefer seeing the album art. Some people seem to like the feature. But others only like it with certain content and artists.
The challenge is in designing a video loop that works well. That means it shouldn’t be an attempt to try to lip sync to a part of a song. It shouldn’t include intense flashing graphics or text, nor should it distract people from being able to see the player controls and track information.
Spotify also suggests trying to tell a full story in the loop rather than just drastically trimming a music video down to the time allotted (three to eight-second clips). Other recommended Canvas experiences are those that help develop the artists’ persona across their profile and tracks, or those that are updated frequently. Billie Eilish, for example, uses the feature to share animated versions of fan art.
Since launching, Canvas has been seen by millions of users, Spotify says. But the company seems to acknowledge the impact varies, based on how the Canvas is designed. When it works, it can “significantly increase” track streams, shares and artists page visits. But Spotify didn’t say what happens when the feature fails to engage fans.
However, based on social media discussions about the feature and how-to guides detailing how to turn the thing off, it would seem that some users choose to opt out of the experience entirely.
Today, Spotify says Canvas will no longer be limited to select artists, as it’s opening more broadly to artists in an expanded beta. With the beta, Spotify hopes artists will treat Canvas as a critical part of their release strategy, and will continue to use it across their catalog.
“It’s a way to get noticed and build a vision — and an excellent way to share more of who you are with your listeners, hopefully turning them into fans,” the company writes in an announcement. “The goal is for you to have richer ways to express yourself and to allow listeners to engage with you and your music even more deeply. We’re continuing to work on additional features, as well as more tools and metrics to help you better understand how your art is reaching your audience,” the company says.
It’s hard not to comment on the timing of this launch. At the end of September, Google announced that YouTube Music would not be preinstalled on new Android devices, taking the place of Google Play Music. With YouTube Music, streamers gain access to a visually immersive experience where they can watch the music videos, not just listen to the audio, if they prefer.
Spotify, however, has traditionally been a place to listen — not to watch. That’s not to say there aren’t music videos on Spotify, they’re just not well-highlighted by the app nor a core part of the Spotify experience.
The company says it’s now sending artists their invites to join the beta. Those who haven’t received the invite can instead make a request to be added here.
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CBS News is bringing a 60 Minutes-inspired news show to streaming service Quibi
Jeffrey Katzenberg’s streaming service Quibi, due to launch in April, has partnered with CBS News to modernize “60 Minutes”-style programming for the era of bite-sized video. Instead of an hour-long newsmagazine, CBS News will launch “60 in 6,” which will condense original news stories into six-minute episodes, designed for consumption on mobile devices.
The deal will see 60 Minutes producing one original story per week, as part of Quibi’s licensing agreement.
“This is a perfect opportunity to bring 60 Minutes’ style of storytelling, in-depth reporting, and investigative journalism to a new audience,” said 60 Minutes executive producer Bill Owens, in a statement. “We are excited to launch ’60 In 6,’ as our digital footprint is more important than ever,” he said.
CBS isn’t the first news partner coming to the upcoming streaming service. NBC will build out a full production team exclusively for its Quibi programming, which will include a six-minute morning and evening news show for the service. The BBC and Quibi, meanwhile, are developing an international news show for millennials that’s five minutes in length. And ESPN just agreed to do a sports highlights and news show.
“60 Minutes has been, is, and will continue to be the gold standard of storytelling news journalism,” added Jeffrey Katzenberg, Quibi founder and chairman of the board, in a statement. “Bringing their talent and resources to a new form of storytelling could not be more exciting for us at Quibi,” he said.
News programming is only one aspect to Quibi, which will also include a variety of entertainment offerings from big-name talent, like Sam Raimi, Guillermo del Toro, Antoine Fuqua and producer Jason Blum, among others. Quibi also will feature a show about Snapchat’s founding, an action-thriller starring Liam Hemsworth, a murder mystery comedy from SNL’s Lorne Michaels, a beauty docuseries from Tyra Banks, a Steven Spielberg horror show, a comedy from Thomas Lennon, a car-stunt series with Idris Elba, a comedy series from Trevor Noah, a drama with Queen Latifah, a thriller with Sophie Turner and more.
Quibi’s premise is taking premium content and chopping it up into “quick bites” (hence the name), and delivering it to mobile viewers in both horizontal and vertical formats. The idea, essentially, is to build a Netflix for the Snapchat generation. This is a risky endeavor, given that the targeted demographic — Gen’s Y and Z — is quite happy with their Netflix subscriptions for higher-production value entertainment, and with YouTube for more casual video viewing from the creator community.
Quibi also seems to ignore the fact that most subscription-based video is still watched on TVs, not mobile devices. Meanwhile, on users’ phones, Quibi will have to compete with a range of other apps and games — including the new titles from Apple Arcade — as well as other time fillers, like YouTube, Instagram, TikTok and Snapchat.
That said, having Katzenberg at the helm has brought a lot of industry support to Quibi. The company has raised $1 billion from Disney, WarnerMedia, 21st Century Fox and others, and was looking to raise more. It also said this summer it had booked $100 million in ad sales pre-launch.
Quibi will launch in April 2020, and “60 in 6” will be available at that time. The service will cost $5 per month, or $8 to go ad-free.
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Pandora puts its personalization powers to work in a revamped app
Pandora is doubling down on personalization and revamping its app in order to better compete with rivals like Spotify and Apple Music. Today, the company is introducing a new mobile experience that includes a dedicated “For You” tab where a continually updated feed of content is presented to users, including both music and podcast recommendations (and more). This content is personalized to the individual, based on factors like the day of the week, the time of day and Pandora’s predictions about your mood, among other things.
The new personalized feed will also help the company to better showcase more of its exclusive content — like its music-and-podcast combos, called “Pandora Stories,” for example. Or the dozens of SiriusXM talk shows that became Pandora podcasts following its acquisition.
“Our listeners have told us that they love the utility of Pandora — it’s drop-dead easy, it works, it knows me, it’s really simple,” explains Pandora’s Chief Product Officer Chris Phillips. “But what they haven’t been able to understand and have easy enough access to is all the content and programming that we have available on Pandora — the new content, new programming and the unique content that you can’t get other places,” he says.
The For You tab aims to change that by turning Pandora’s personalization capabilities onto its broader catalog and exclusives, then crafting a scrollable feed with dozens of ways to listen.
Here, you’ll be able to tap into Pandora Modes, for example, which is a new way to listen to Pandora Stations. The feature was previously available on the web, and has now come to mobile for the first time with today’s launch.
Pandora Modes let you toggle between ways to customize your stations. You can opt for modes that will tweak the station to play things like the most popular songs (“crowd faves”), the deep cuts, new releases, artist-only tracks and more. You also can opt for a “discovery” mode to have Pandora introduce you to new artists you may like, as related to the station in question.
Another section in the For You tab lets you browse by categories, including genre, new music, podcasts, moods, playlists, decades and trending.
The “Moods & Activities” section, meanwhile, will present collections of music based on current trends — for example, one of the available “moods” is “fall,” and another could be “rainy day,” matched up with the day’s weather. You also can dig into this section for moods to match your activity, like workout, gaming, studying, family time and more.
As you scroll down the For You page, you’ll come across your podcast recommendations and personalized playlists. And Pandora can create some 80 different versions of the latter, which include playlists by moods, activities, genres and more, all powered by its Music Genome.
Plus, the combined Pandora and SiriusXM editorial team of around 25 creates hundreds of human-curated playlists, too.
In total, there are some 35 different modules in Pandora’s new For You feed, some of which are shown to every user while others appear dynamically based on time of day and day of week. Its suggestions will also be tailored to your own likes and interests, thanks to your own listening behavior and explicit signals, like thumbs up and thumbs down.
That means your For You tab will be unique to you, and you can later be targeted with specific promotions — like the content to emerge from that deal between SiriusXM/Pandora and Drake, for example, if relevant to your interests. (Hey, it’s better than that time when Spotify put Drake’s face on every playlist.)
Despite the personalization, the feed will still include some insights powered by the larger Pandora population, so you can see what’s popular and trending more broadly across the service.
In time, Pandora plans to roll out even more modules to build out the experience further.
“100 billion thumbs are what’s powering all this,” adds Phillips, speaking of Pandora’s recent milestone, which measured the number of thumbs up and down clicks from users. Until now, he says, Pandora “hadn’t really brought together the community…and the power of our personalization, but not just for stations — for all the playlists, albums, songs and artists,” Phillips continues. “And then the idea that we lay on top of all of this…the idea of what time of day it is, and what might be interesting based on what we predict your mood is right now,” he says.
The “For You” tab and other features are arriving today on Pandora for iOS and Android.
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How Kobalt is betting on music’s middle class and DIY stars
Streaming services have made music ubiquitous, driving more exploration by consumers who don’t have to pay for each song or album individually. Musicians are correspondingly able to find their own niche of fans scattered around the world.
(This is the third installment of our EC-1 series on Kobalt Music Group and changes in the music industry. Read Part I and Part II.)
As Spotify gained rapid adoption in his native Sweden in 2006, Kobalt’s founder & CEO Willard Ahdritz predicted music streaming and the rise of social media would increasingly undercut the gatekeeping power of the major label groups and realign the market to center more on a vast landscape of niche musicians than a handful of traditional superstars.
Both of these predictions have proven directionally true. The question is to what extent and how are industry players actually realigning as a result?
What musicians need in addition to the administrative collection of their royalties (explained in Part II) is a menu of creative services they can tap for support. Kobalt’s AWAL and Kobalt Music Publishing divisions provide such services to recording artists and songwriters, respectively, and do so on purely a services basis (getting paid a commission but not taking ownership of copyrights like traditional labels and publishers do).
Niche middle class vs. Global superstars
Image via Getty Images / rolfo eclaire
The whole music industry is growing substantially due to streaming music’s mainstream penetration in wealthier countries and increased penetration in emerging markets.
As the overall pie is growing, the non-superstar segment of the market is indeed growing faster than the superstar segment, taking over a larger portion of industry royalties.
According to data from BuzzAngle, the top 500 songs in the US in 2018 accounted for 10% of on-demand audio streams — a dramatic decline in market share compared to 2017 when the top 500 songs accounted for 14% of streams. Stepping back, the top 50,000 songs made up 73.2% of all US streams in 2017 but that declined to 70.5% in 2018.
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Spotify expands its new Premium Duo plan to Latin America
Spotify’s newest paid subscription, the Premium Duo plan designed for two people, first launched this spring as a pilot test in Ireland, Colombia, Chile, Denmark and Poland. Today, Spotify says the plan is being more broadly rolled out to 14 more Latin American markets.
The new markets include: Argentina, Bolivia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru and Uruguay.
The Duo plan is meant mainly for couples, though it could apply to roommates or any other two people who share the same home address.
In terms of pricing, it’s a step up from a single Premium subscription but more affordable than a Family Plan, as it’s limited to just two accounts. However, the Duo plan is discounted so it’s a better deal than buying two separate Premium accounts.
The benefits are similar to those on the Family Plan. Like the larger group plan, Duo keeps each user’s music preferences and recommendations separate from one another. And like the Family Plan, which recently added a custom mix composed of tracks everyone in the family enjoys, the Duo subscription also includes its own shared playlist, the Duo Mix. Members can easily share their playlist libraries with one another, too.
Despite now reaching 19 total markets, Spotify still refers to the Premium Duo plan as a “pilot,” which typically means the company hasn’t fully committed to bringing the service to all its users at some point. Instead, that terminology typically implies the company is continuing to evaluate the new service’s impact.
In Spotify’s case, Premium Duo’s launch in March hasn’t yet led to a massive subscription bump. When reporting its Q2 2019 earnings, the company said it added 8 million new subscribers in the quarter, which was below the estimated 8.5 million figure. It now has 232 million monthly users and 108 million paying subscribers.
That said, Duo hasn’t reached many of Spotify’s key markets where such a plan could have more of an impact to subscriber counts, including the U.S.
If you live in a supported market and already have a Premium plan you can visit your Account page on Spotify’s website to add a partner and upgrade. Both plan members will need to share the same home address.
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AT&T’s CEO of Communications, John Donovan, to retire in October
John Donovan, CEO of AT&T Communications, announced today his plans to retire effective October 1, 2019. Donovan has for the past two years led AT&T’s largest business unit, which services 100 million mobile, broadband and pay-TV customers in the U.S., as well as millions of business customers, including nearly all the Fortune 1000.
The news comes amid several big changes in that business unit itself, and more in the broader telecom industry.
For starters, AT&T had just rebranded its over-the-top streaming service DIRECTV NOW to AT&T TV NOW, and just last week rolled out a brand-new TV service, AT&T TV, in 10 test markets.
While DIRECTV NOW (aka AT&T TV NOW) is meant to compete with other over-the-top streaming services like Dish’s Sling TV, Hulu with Live TV, YouTube TV and others, the new AT&T TV is a more conventional — though still “over-the-top” — option that can work with any broadband connection.
However, it locks in customers to two-year contracts, requires a set-top box and has packages that range from $60-$80 per month, much like a traditional TV subscription.
Elsewhere at AT&T, its WarnerMedia division is working a streaming service of its own, HBO Max, which is meant to battle more directly with premium offerings, like Disney+ or Apple TV+, for example. AT&T also operates a low-cost streaming service, Watch TV.
And the company continues to offer pay-TV offerings like DIRECTV (satellite service) and U-verse (cable).
It seems AT&T is due to consolidate these efforts at some point, and Donovan’s departure could signal some changes on that front, perhaps. Plus, as The WSJ reported, Donovan and WarnerMedia head John Stankey had a strained relationship at times. That could because HBO Max will end up competing with other AT&T offerings and services, the report suggested.
In addition to its various streaming ambitions, AT&T is also starting to roll out 5G, a move Donovan spearheaded. The company is also preparing for competition from new players, including what arises from a T-Mobile/Sprint merger, and from Dish’s plans to enter the wireless market.
Donovan had been CEO of AT&T Communications for two years, after having joined the company as CTO in 2008. Prior to his CEO role starting in July 2017, he had been promoted to AT&T’s chief strategy officer and group president — AT&T Technology and Operations.
He previously worked at Verisign, Deloitte Consulting and InCode Telecom Group.
Donovan, 58, was nearing the company’s retirement age of 60, but his departure was still unexpected, The WSJ also said.
“It’s been my honor to lead AT&T Communications during a period of unprecedented innovation and investment in new technology that is revolutionizing how people connect with their worlds,” said John Donovan, in a statement. “All that we’ve accomplished is a credit to the talented women and men of AT&T, and their passion for serving our customers. I’m looking forward to the future – spending more time with my family and watching with pride as the AT&T team continues to set the pace for the industry.”
“JD is a terrific leader and a tech visionary who helped drive AT&T’s leadership in connecting customers, from our 5G, fiber and FirstNet buildouts, to new products and platforms, to setting the global standard for software-defined networks,” added Randall Stephenson, AT&T’s chairman and CEO. “He led the way in encouraging his team to continuously innovate and develop their skill sets for the future. We greatly appreciate his many contributions to our company’s success and his untiring dedication to serving customers and making our communities better. JD is a good friend, and I wish him and his family all the best in the years ahead.”
Disclosure: TechCrunch is owned by Verizon by way of Verizon Media Services. This does not influence our reporting.
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YouTube Originals become ad-supported and free after September 24th
In an email distributed to YouTube Premium subscribers, the company confirmed that access to YouTube’s original programming will no longer be exclusive to Premium customers after September 24th, 2019. Instead, many of YouTube’s Originals series, movies and live events will be offered to all YouTube viewers for free, supported by ads. Premium members, however, can watch the content ad-free.
In addition, Premium subscribers will have access to all the available episodes in a series right when they premiere, says YouTube, and they’ll be able to download them for offline viewing.
There will also continue to be some exclusive subscriber-only content, in the form of things like director’s cuts and extra scenes from YouTube Originals.
YouTube previously announced its plans to make its original programming available for free, following a larger shift in strategy for the video platform. According to a Deadline report from last November, YouTube had been reassessing its scripted development plans with a goal of refocusing on unscripted shows and specials. It also stopped taking new scripted pitches.
The company found some success with scripted content, the report noted — like Cobra Kai, which at the time had 100 million views and a 100% Rotten Tomatoes score. But the company was also finding success with celebrity content, like Katy Perry: Will You Be My Witness and Will Smith’s Grand Canyon bungee stunt, for example.
This is the direction YouTube may be aiming to pursue next, Deadline said.
Perhaps not coincidentally, Variety recently reported on a new crowdfunding service for YouTube creators, Fundo, which allows start to invite fans to virtual meet & greet sessions and other paid online events. However, this project is not from YouTube or Google itself, but rather its in-house incubator, Area 120, which operates more independently. That said, it reflects YouTube’s larger interest in the creation of new revenue streams for creators beyond ads and subscriptions.
Along with the news of the changes to YouTube Originals, the email to Premium subscribers also alerted them to the addition of a “Recommended Downloads” feature on the Library tab, which lets them browse and download videos from YouTube’s algorithmic suggestions. And it noted YouTube Music changes, like the ability to switch between video and audio and the launch of “smart downloads,” which automatically download up to 500 songs from Liked Songs and other favorite playlists and albums.
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Destiny 2 goes free to play and gains cross-saving on all platforms
Bungie aims to fortify the popular but flagging Destiny 2 with an expanded free-to-play plan and universal cross-platform saving, the company announced today. It’s an interesting and player-friendly evolution of the “games as a service” model, and other companies should take note.
The base game, which is to say the original campaign and the first year of updates, will be available on PC, Xbox One, PlayStation 4, and Google Stadia. You can play as much as you want, and your progress will be synced to your account, so you can do some easy patrols on console and then switch to your PC’s mouse and keyboard for the more difficult raids.
The PS4 cross-save ability is a surprise, since Sony has resisted this sort of thing in the past and rumors had it before the announcement that they would be left out of the bargain. It’s heartening to see this level of cooperation, if that’s what it is, in the new gaming economy.
Confirmed! https://t.co/WKWtPZ7mtD
— PlayStation (@PlayStation) June 6, 2019
As part of Bungie’s separation from Activision, which published Destiny 2 to begin with, the game is now switching over to Steam on the PC. That’s probably a good thing for most, and you won’t lose any progress. It’s also being renamed “Destiny: New Light,” because why not?
Importantly, no platform will have any content advantage over another — no Xbox-specific guns or PC-specific levels. At a time when consoles are fighting one another on the basis of exclusives, this is a breath of fresh air.
The news was announced in a stream this morning, though players got a sneak peak when a publication I shall not name posted it slightly early. But we also learned more ahead of Bungie’s announcement when Google’s Stadia event showed the game coming to the streaming service in free form.
The developers at Bungie reveal Destiny 2: Shadowkeep.
A new chapter for Destiny 2 and the studio begins this September.
Watch the full ViDoc: https://t.co/A1dBgdxgMQ pic.twitter.com/nHbAW9CuYA
— Bungie (@Bungie) June 6, 2019
Destiny 2 came out two years ago and has had a number of expansions — and has also been free for limited times or platforms a handful of times. The base game was really a bit threadbare and honestly may not convince new players that it’s worth it to pay. But the price is right and if you like the basic gameplay the expansions, which improved considerably on the game and added a lot of contents, can be bought year by year.
The move is obviously meant to help Destiny 2 compete with other games-as-services, such as the constantly improving Warframe and youth-devouring Fortnite. And it’s a good test bed for the new cross-platform economy that gamers are beginning to demand. You’ll be able to test it out for yourself on September 17, when the switchover is set to take effect — more details should be available well ahead of the relaunch.
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