Snapchat
Auto Added by WPeMatico
Snapchat launches augmented reality developer platform Lens Studio
Snapchat is finally opening up so outside developers can help it offer infinite augmented reality experiences beyond those it designs in-house. Today, Snap launches the Lens Studio AR developer tool for desktops so anyone can create World Lenses that place interactive, imaginary 3D objects in your photos and videos. Read More
Powered by WPeMatico
Snapchat starts algorithm-personalized redesign splitting social and media
By putting best friends first and dividing them from professional publishers, Snapchat hopes to conquer Instagram and revive its own growth with a big redesign that begins rolling out Friday. And it looks great. Snapchat is finally personalizing, highlighting the most relevant content so it’s easier to consume. Read More
Powered by WPeMatico
Snapchat’s newest filters can recognize what’s in your photos
Snapchat is rolling out new filters that can recognize what’s in your photos in order to suggest graphics, like borders or stickers, to accompany your posts. These filters today are capable of recognizing images of objects like pets, sports, and food, as well as specific locations, like beaches or concerts. The quiet release of the new filters was first spotted by Mashable, which… Read More
Powered by WPeMatico
Snapchat seeks salvation in long-form and “hands-on” AR ads
Snap Inc’s stock tanked after missing revenue expectations by $30 million last quarter, so Snapchat is looking to win over businesses with immersive new ads formats. This week it introduced two new forms of ads: Promoted Stories which string together multiple Snaps into a longer-form slideshows openable from a tile on the Stories page that’s shown to everyone in a given country,… Read More
Powered by WPeMatico
Snapchat’s epic strategy flip-flop
It takes courage to say you were wrong about almost everything. But that’s what Snap Inc. CEO Evan Spiegel did this week, and that’s what it will take to save Snapchat. From algorithmic feeds to partnerships to target markets to recruiting adults, Snap is planning a 180-degree turn across the board. Read More
Powered by WPeMatico
ESPN launches a short-form version of SportsCenter on Snapchat
ESPN today announced it’s launching a short-form version of its SportsCenter show on Snapchat, which will kick off today at 5 PM ET. The show will then begin to release new episodes on a twice-daily basis, at 5 AM and 5 PM on weekdays and once, at 5 AM, on weekends. The launch will make SportsCenter the first-ever daily sports show on Snapchat’s platform. The move comes at a time… Read More
Powered by WPeMatico
Spiegel hopes to save Snapchat with an algorithmic feed
Snap got destroyed by Wall Street today after a horrible Q3 earnings where revenue and user growth fell well under expectations. So to get things going in the right direction, CEO Evan Spiegel says Snapchat will make some bold moves not everyone will like. Snapchat share price craters on weak revenue and user growth in Q3 2017
Snap’s losing streak continued with today’s Q3 2017 earnings report that saw it miss financial expectations and add just 4.5 million users. Snap earned $207.9 million in revenue with a loss of $0.14 per share, compared to expectations of a $237 million in revenue and a loss of $0.15 EPS. Read More
Powered by WPeMatico
Snapchat fell out of the iOS top 10 for first time this year in Q3
Snapchat’s mobile app fell out of the top 10 for the first time this year during Q3 2017, according to a recent report from Sensor Tower. The app, which had been ranked at #8 during Q2 2017 dropped to #18 on iOS during the quarter, but remained ranked at #2 on Google Play. Combined, that gave the app an overall ranking of #5 for the quarter, the report noted. Sensor Tower’s data… Read More
Powered by WPeMatico
Snap joins the great burger debate with launch of dancing burger AR lens
Just when you thought great burger debate had abated, Snapchat has arrived to pour more lighter fluid on the grill. This week, Snap unveiled a cheeseburger AR filter, and it has the same devil-may-care attitude as its famous sibling, the dancing hotdog. Lettuce catch you up on the drama. On Saturday, author Thomas Baekdal had emoji lovers everywhere scratching their heads when he noticed… Read More
Powered by WPeMatico