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Instagram Stories and WhatsApp Status hit 300M users, nearly 2X Snapchat
Instagram and WhatsApp’s Snapchat clones aren’t slowing down. Today Facebook CEO Mark Zuckerberg announced Instagram Stories and WhatsApp Status both now have 300 million daily active users. That’s up from 250 million for Instagram in June, and WhatsApp in July. That makes the copies almost twice the size of the original, as Snapchat’s entire app only has 173 million… Read More
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Why Snapchat Spectacles failed
How come only 0.08% of Snapchat’s users bought its camera sunglasses? Hundreds of thousands of pairs of Spectacles sit rotting in warehouses after the company bungled the launch. Initial hype and lines for its roving, limited time only Snapbot vending machines led Snap to overestimate demand but underdeliver on quality and content. Massive piles of assembled and unassembled… Read More
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Snapchat dangles referral traffic with link sharing from other apps
In an update to Snapchat’s iOS app today, Snap began rolling out two important new features. You now can share links from other apps via the iOS share sheet, and rather than just turning live location sharing on or off permanently, you now can opt to hide in “Ghost Mode.” Read More
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Facebook seriously needs its own Bitmoji
Your Facebook profile used to be the online version of “you”. But over the past year, Bitmoji has usurped Facebook to become the preferred way to share your identity over the web. The Facebook profile assembles a collection of text and real-world photos into a fixed set of poses, making it more of a snapshot of the offline you ported into the digital realm rather than a vision of… Read More
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Ex-TechCruncher Billy Gallagher announces book on Snapchat’s origin
“So much of it is stranger than fiction. It’s a great story, I knew that if I didn’t write the book, someone else would and I’d regret it,” says Billy Gallagher, author of “How to Turn Down a Billion Dollars: The Snapchat Story.” The book follows CEO Evan Spiegel from the Stanford dorms where Snap was invented, to rejecting Facebook’s… Read More
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Snapchat’s new Context Cards use Snaps for spontaneous discovery
Snapchat is introducing a new feature that will transform the experience of using the apps at a fundamental level. They’re called ‘Context Cards,’ and they’re new ways to find out more info about any Snap shared by users, providing access to things like restaurant reviews, reservations, Uber and Lyft ride hailing, contact information and more. This is where Snapchat has… Read More
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Snapchat to launch augmented reality art platform tomorrow
Snapchat plans to launch a new augmented reality art platform featuring pop artist Jeff Koons and others. It will allow art to be pinned to specific locations in augmented reality so users can see it when they hold up their phones in the right spot. Snapchat will solicit sign-ups from artists who want their art added to the platform. Snapchat plans to roll out the feature with Koons’s… Read More
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Snapchat’s new partners attach instant apps and games to ads
Snap wants its ads to open to something interesting rather than a boring mobile website. Today Snap announced 14 new ad Creative Partners that will help build custom games, interactive videos, gyroscope-powered epxeriences, lead generation campaigns, and pre-loaded Instant Apps as destinations for Snapchat ads. They’ll also help connect advertisers to influencers, despite Snapchat… Read More
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Snapchat brings Bitmoji to the real world with World Lenses
Snapchat’s World Lens feature applies filters intelligently to the world around you using augmented reality and your smartphone’s camera, and now you the app is adding support for Bitmoji to the feature. This means you can take those animated avatars of yourself and drop them into your surroundings. It’s a smart use of both Bitmoji and World Lens tech – you can do… Read More
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Polygram detects facial reactions to shared photos
What if you could see if your Instagrams made people happy, surprised or disgusted? That’s just one of the innovative features of new photo-sharing social network Polygram. Using facial detection, Polygram gives you analytics about the emotional reactions people have to the photos you post. Read More
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