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Instagram Direct one-ups Snapchat with replay privacy controls
Messaging is the heart of Snapchat, so after cloning and augmenting Stories, Instagram is hoping to boost intimate usage of Direct with privacy controls not found elsewhere. Now when you send an ephemeral photo or video from the Instagram Direct camera, you can decide whether recipients can only view it once, replay it temporarily or see a permanent thumbnail in the chat log. Read More
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Snapchat adds GIF stickers via Giphy, plus new Friends and Discover screen tabs
Snapchat is bringing one of the best recent features of Instagram Stories to its own app, with the ability to add GIF stickers from Giphy to your posts. This is a notable reversal of the typical pattern we’ve seen of Instagram cloning Snapchat features, but it’s a good one for users since GIF stickers for Stories are basically the greatest thing ever invented on social media. The… Read More
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Snap CEO Evan Spiegel basically says the Snapchat redesign is here to stay
Despite a lot of backlash over a big redesign for the Snapchat app — which to be sure is a very big deal for a product-centric company like Snap — Snap CEO Evan Spiegel vigorously defended the redesign and basically said people need to get used to it.
Spiegel said at the Goldman Sachs Internet & Technology Conference that even people complaining about the app was a sort of… Read More
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Snapchat finally gives creators analytics
Snapchat has always been terrible at analytics, only showing daily Story view counts that content creators had to screenshot just before they disappeared every 24 hours in order to prove their worth to sponsors. But starting today, tens of thousands creators who make official Stories or have large followings will start seeing a slew of view count and demographic analytics on their Snapchat… Read More
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Why Google Stories will save, not screw, Snapchat Discover
Snapchat has a new ally or enemy depending on how you look at Google’s new mobile magazine format, but the social app is welcoming the search giant. Google’s clone of Snapchat Discover, called AMP Stories, officially launched today, allowing news outlets to create photo/video slideshows that appear in mobile search results and on their site. Read More
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New book vividly reveals Snapchat’s sexty dorm-room origin
“He wouldn’t have to worry about sending a hookup a picture of his junk! And girls would be way more likely to send him racy photos if they disappeared.” That’s just a taste of juicy details found in “How to Turn Down a Billion Dollars: The Snapchat Story,” a new book coming out tomorrow from former TechCrunch reporter Billy Gallagher. Read More
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How Reggie Brown invented Snapchat
Why sexting and a Stanford class led a group of former fraternity brothers to create Snapchat. Snapchat almost acqui-hired anonymous app Secret
Evan Spiegel secretly tried to hire away the team at Secret, but the price was too high. That’s according to three sources familiar with the deal who spoke to TechCrunch. The information expands and clarifies a report from the new book about Snapchat’s origin story coming out next week called “How to Turn Down a Billion Dollars” by former TechCrunch writer Billy Gallagher. Read More
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Snapchat almost acqui-hired anonymous app Secret
Evan Spiegel secretly tried to hire away the team at Secret, but the price was too high. That’s according to three sources familiar with the deal who spoke to TechCrunch. The information expands and clarifies a report from the new book about Snapchat’s origin story coming out next week called “How to Turn Down a Billion Dollars” by former TechCrunch writer Billy Gallagher. Read More
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Snapchat starts selling $10+ captionable AR masks for events
By combining augmented reality with your customizable captions, Snapchat hopes you’ll share more from birthdays and weddings while earning it a little money. Today Snapchat launches Custom Lenses, expanding its 2016-launched on-demand geofilter program so you can make temporary, geofenced AR effects that people can add to their Snaps at a special event. Read More
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