snap inc
Auto Added by WPeMatico
Snap joins rivals Facebook and YouTube to fight terrorism
Snap Inc has joined the Global Internet Forum to Counter Terrorism, which sees consumer internet companies cooperating to stop the spread of terrorism and extremism online. Facebook, Google and YouTube, Microsoft and Twitter formed the GIFCT last month, and tomorrow it will host its first workshop with fellow tech companies plus government and non-governmental organizations. Read More
Powered by WPeMatico
Snapchat’s Foursquare and Factual partnerships double geofilter usage
Borrowed location databases are paying off big time for Snapchat. They allow users to turn any nearby landmark or business into a stylized geofilter that they can overlay on their photos and videos. Before Snapchat partnered with location data providers Foursquare and Factual, only a few popular neighborhoods, cities, and places had their own geofilters. It also recently added a user… Read More
Powered by WPeMatico
Snapchat lets you add links, voice filters and backdrops to Snaps
Snapchat is breaking its long-standing “no links” rule today while also providing some novel new creative tools to keep it one step ahead of Instagram. The new features are rolling out globally on iOS and Android thanks to an update today, Snap Inc. tells TechCrunch. Snapchat bought the AR location intellectual property of startup Drop
Snap Map is Snapchat’s plan to tie together its online content with ways to augment your offline reality, and it’s got the patent to back it up. Augmented reality location startup Drop tells TechCrunch that Snap Inc. acquired its intellectual property in 2015, including its “Location-based messaging” patent. Read More
Powered by WPeMatico
Snapchat acquires social map app Zenly for $250M to $350M
Snapchat’s newest feature, Snap Map, is based on its latest acquisition, social mapping startup Zenly. TechCrunch has learned that Snapchat has bought Zenly for between $250 million and $350 million in mostly cash and some stock in a deal that closed in late May. Snapchat will keep Zenly running independently, similar to how Facebook lets Instagram run independently. Read More
Powered by WPeMatico
Snapchat launches location-sharing feature Snap Map
Snapchat’s next big feature wants to get you to meet up with friends in real life rather than just watching each other’s lives on your phones. Snap Map lets you share your current location, which appears to friends on a map and updates when you open Snapchat. It’s rolling out today to all iOS and Android users globally. Read More
Powered by WPeMatico
Snapchat seduces advertisers with new self-serve tools and certified partners
To beat Facebook and Google’s duopoly, Snapchat needs advertisers to build and buy campaigns with confidence. So today it’s announcing the Snap Publisher tool for building vertical video creative, it’s rolling out its self-serve Ad Manager, and its launching a Snapchat Certified Partners program to connect advertisers to trained third-party ad tech tool providers. Together,… Read More
Powered by WPeMatico
Snap acquires Placed to prove geofilters drive store visits
If Snapchat’s growth remains slow, it needs to maximize how much it can charge per ad by demonstrating they inspire purchases and physical store foot traffic. So today, Snap confirmed to TechCrunch that it’s acquired location-based analytics and ad measurement startup Placed for an undisclosed sum. Placed will help Snap scale its measurement systems like Snap To Store so… Read More
Powered by WPeMatico
How to price your IPO
If pops are hard to vet, and IPO pricing remains an art-science hybrid, what measuring stick can we use to decide when an IPO did well, versus gains so steep that it probably could have raised a bit more in its flotation? Snap said to leverage discounts to drive growth
After a painful first-quarter miss, Snap, the parent company of the popular social app Snapchat, is looking to avoid the same fate in the second. According to Digiday, Snap is working to drive new and increased business ahead of the end of its second quarter. To do so, the company is said to be cutting deals. In the words of the report, Snap is “looking to goose its ad business with… Read More
Powered by WPeMatico