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Snapchat’s new Snap Store teases in-app commerce potential
Snap Inc. just launched a merchandise store. The goal isn’t to make money yet, but it proves the potential for an in-app commerce platform for other brands. Snapchat enhances Bitmoji with 1.9 septillion avatar options
Now you can customize your Snapchat Bitmoji avatar with 40 skin tones, 50 hair colors, 50 hair treatment options and more so it looks just like you no matter what you look like. Today Snapchat launches Bitmoji Deluxe, a more configurable version of its cartoony avatars that embraces the growing diversity of its users. The feature offers an easier front-end builder that instantly previews… Read More
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Snapchat VP of Product Tom Conrad will disappear from tech
One of Snap CEO Evan Spiegel’s top lieutenants Tom Conrad will leave Snapchat, and the whole tech industry, in March. Coming roughly two years after he joined the company as VP of Product, a source tipped off TechCrunch to Conrad’s impending departure, which Snap now confirms to us. Snap’s director of growth Jacob Andreou who reported to Conrad will step into his role at… Read More
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Snap Inc. lays off at least two dozen amid slowed user growth and engagement
Snap Inc. has laid off at least two dozen people across several divisions within the company, according to The Information, which first reported the news. Snap has since confirmed these layoffs, which largely affect those on the content teams in the New York and London offices. Read More
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Snapchat’s big redesign bashed in 83% of user reviews
Confusingly jamming Stories in between private messages has sparked backlash amongst the first users of Snapchat’s sweeping redesign. In the few countries including the U.K., Australia, and Canada where the redesign is widely available, 83 percent of App Store reviews (1,941) for the update are negative with one or two stars, according to data provided to TechCrunch by mobile analytics… Read More
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What is Snapchat, now that Story sharing has stopped growing?
In a betrayal of loyalty signaling poor morale, a massive dump of Snapchat’s usage stats has leaked. The most worrisome is that the number of users posting Stories has shown zero growth, an even worse performance than Snapchat’s total user growth that was sluggish this year. It appears Instagram’s Stories clone has stopped Snapchat’s most monetizable feature dead in… Read More
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Talent trickles out of Snapchat as Timehop founder leaves
Less than a year after joining Snapchat, social media nostalgia app Timehop’s founder Jonathan Wegener is departing the company. He tells TechCrunch he wants to build his own thing again, but the fact that the No. 1 teen social network isn’t exciting enough to stay at is telling. Read More
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Snapchat launches augmented reality developer platform Lens Studio
Snapchat is finally opening up so outside developers can help it offer infinite augmented reality experiences beyond those it designs in-house. Today, Snap launches the Lens Studio AR developer tool for desktops so anyone can create World Lenses that place interactive, imaginary 3D objects in your photos and videos. Read More
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Snapchat starts algorithm-personalized redesign splitting social and media
By putting best friends first and dividing them from professional publishers, Snapchat hopes to conquer Instagram and revive its own growth with a big redesign that begins rolling out Friday. And it looks great. Snapchat is finally personalizing, highlighting the most relevant content so it’s easier to consume. Read More
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Snapchat seeks salvation in long-form and “hands-on” AR ads
Snap Inc’s stock tanked after missing revenue expectations by $30 million last quarter, so Snapchat is looking to win over businesses with immersive new ads formats. This week it introduced two new forms of ads: Promoted Stories which string together multiple Snaps into a longer-form slideshows openable from a tile on the Stories page that’s shown to everyone in a given country,… Read More
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