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Snapchat adds GIF stickers via Giphy, plus new Friends and Discover screen tabs

Published February 20, 2018

 Snapchat is bringing one of the best recent features of Instagram Stories to its own app, with the ability to add GIF stickers from Giphy to your posts. This is a notable reversal of the typical pattern we’ve seen of Instagram cloning Snapchat features, but it’s a good one for users since GIF stickers for Stories are basically the greatest thing ever invented on social media. The… Read More

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Snapchat finally gives creators analytics

Published February 14, 2018

 Snapchat has always been terrible at analytics, only showing daily Story view counts that content creators had to screenshot just before they disappeared every 24 hours in order to prove their worth to sponsors. But starting today, tens of thousands creators who make official Stories or have large followings will start seeing a slew of view count and demographic analytics on their Snapchat… Read More

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New book vividly reveals Snapchat’s sexty dorm-room origin

Published February 12, 2018

 “He wouldn’t have to worry about sending a hookup a picture of his junk! And girls would be way more likely to send him racy photos if they disappeared.” That’s just a taste of juicy details found in “How to Turn Down a Billion Dollars: The Snapchat Story,” a new book coming out tomorrow from former TechCrunch reporter Billy Gallagher. Read More

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Snapchat almost acqui-hired anonymous app Secret

Published February 9, 2018

 Evan Spiegel secretly tried to hire away the team at Secret, but the price was too high. That’s according to three sources familiar with the deal who spoke to TechCrunch. The information expands and clarifies a report from the new book about Snapchat’s origin story coming out next week called “How to Turn Down a Billion Dollars” by former TechCrunch writer Billy Gallagher. Read More

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Snapchat almost acqui-hired anonymous app Secret

Published February 9, 2018

 Evan Spiegel secretly tried to hire away the team at Secret, but the price was too high. That’s according to three sources familiar with the deal who spoke to TechCrunch. The information expands and clarifies a report from the new book about Snapchat’s origin story coming out next week called “How to Turn Down a Billion Dollars” by former TechCrunch writer Billy Gallagher. Read More

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Snapchat starts selling $10+ captionable AR masks for events

Published February 8, 2018

 By combining augmented reality with your customizable captions, Snapchat hopes you’ll share more from birthdays and weddings while earning it a little money. Today Snapchat launches Custom Lenses, expanding its 2016-launched on-demand geofilter program so you can make temporary, geofenced AR effects that people can add to their Snaps at a special event. Read More

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Snapchat will not let users broadcast Live

Published February 7, 2018

 Snapchat is finally getting Live video, but you won’t be able to broadcast. Today Snapchat announced it will pipe snippits of NBC’s Live Olympics coverage directly into its app. But when TechCrunch asked if users would be able to go Live, a Snap spokesperson told us on background that there’s no intention to open up broadcasting to Snapchatters. Read More

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After years of neglect, Snapchat wins in the developing world

Published February 7, 2018

 Snapchat doubled its Rest of World revenue this quarter. That’s a surprise, considering CEO Evan Spiegel never seemed to care about anyone but U.S. teens. Snapchat’s Android app was buggy. Its videos loaded too slowly on weak connections. And Spiegel even admitted “Historically we’ve really focused our efforts on markets where [high-end phones and broadband mobile… Read More

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