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Twitter ‘acqui-hires’ the team from subscription news app, Brief
Twitter’s recent acquisition spree continues today as the company announces it has acqui-hired the team from news aggregator and summary app Brief. The startup from former Google engineers launched last year to offer a subscription-based news summary app that aimed to tackle many of the problems with today’s news cycle, including information overload, burnout, media bias and algorithms that promoted engagement over news accuracy.
Twitter declined to share deal terms.
Before starting Brief, co-founder and CEO Nick Hobbs was a Google product manager who had worked on AR, Google Assistant, Google’s mobile app, and self-driving cars, among other things. Co-founder and CTO Andrea Huey, meanwhile, was a Google senior software engineer, who worked on the Google iOS app and had a prior stint at Microsoft.
Image Credits: Brief
While Brief’s ambitious project to fix news consumption showed a lot of promise, its growth may have been hampered by the subscription model it had adopted. The app required a $4.99 per month commitment, despite not having the brand-name draw of a more traditional news outlet. For comparison, The New York Times’ basic digital subscription is currently just $4 per week for the first year of service, thanks to a promotion.
Twitter says the startup’s team, which also includes two other Brief employees, will join Twitter’s Experience.org group where they’ll work on areas that support the public conversation on Twitter, including Twitter Spaces and Explore.
While Twitter wouldn’t get into specifics as to what those tasks may involve, the company did tell TechCrunch it hopes to leverage the founders’ expertise with Brief to build out and accelerate projects in both those areas.
Explore, of course, is Twitter’s “news” section, where top stories across categories are aggregated alongside trending topics. But what it currently lacks is a comprehensive approach to distilling the news down to the basic facts and presenting balance, as Brief’s app had offered. Instead, Twitter’s news items include a headline and a short description of the story, followed by notable tweets. There’s certainly room for improvement there.
It’s also possible to imagine some sort of news-focused product built into Twitter’s own subscription service, Twitter Blue — but that’s just speculation at this point.
Twitter says it proactively reached out to Brief with its offer. As part of its current M&A strategy, the company is on the hunt for acquiring talent that will complement its existing teams and help to accelerate its product developments.
Over the past year, Twitter has made similar acqui-hires, including those for distraction-free reading service Scroll, social podcasting app Breaker, social screen-sharing app Squad, and API integration platform Reshuffle. It also bought products, like newsletter platform Revue, which it directly integrated. The company even held acquisition talks with Clubhouse and India’s ShareChat, which would have been much larger M&A deals.
“We’re really glad we ended up at Twitter,” Hobbs told TechCrunch.
“Andrea and I founded Brief to build news that fostered a healthy discourse, and Twitter’s genuine commitment to improve the public conversation is deeply inspiring,” he said. “While we can’t discuss specifics on future plans, we’re confident our experience at Brief will help accelerate the many exciting things happening at Twitter today,” he added.
Hobbs said the team remains optimistic about the future of paid journalism, too, as Brief demonstrated that some customers would pay for a new and improved news experience.
“Brief pioneered a fresh vision for journalism, focused on getting you just the news you need rather than as much as you could withstand,” remarked Ilya Kirnos, founding partner and CTO at SignalFire, who backed Brief at the seed stage. “That respect for its readers made SignalFire proud to support founders Nick Hobbs and Andrea Huey, who are now bringing that philosophy to the top source of breaking news — Twitter.”
To date, Brief had raised a million in seed funding from SignalFire and handful of angel investors, including Sequoia Scouts like David Lieb, Maia Bittner and Matt Macinnis.
As a result of today’s deal, Brief will wind down its subscription app on July 31. The company says it will alert its current user base today via a notification about its forthcoming shutdown but the app will remain on the App Store offering new features that allow users to explore its archives.
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Google TV mobile app redesign adds new services and recommendations
Following last fall’s debut of Google TV, the new user interface for Chromecast devices, Google is today giving its Google TV companion app for Android a makeover. The updated version of the mobile app for Google TV includes an updated user interface, expanded set recommendations, and more TV and movies to watch.
The app in earlier days was known as “Google Play Movies & TV” (whew!) but rebranded to just “Google TV” alongside the changes that rolled out to Chromecast in September. Here, users can browse over 700,000 movie and TV episodes from across top streaming apps, find new things to watch, and rent or purchase movies and shows, including new releases.
Now, Google is updating the app’s look and feel with new 16:9 widescreen movie and show posters, which it says will give the app a more “cinematic” look.
Image Credits: Google
In addition, it’s adding the Rotten Tomatoes scores directly under each poster to help users make decisions about what they want to watch next. You can also visit a movie or TV show’s details page and mark it as “watched” in order to improve the app’s recommendations. This will allow Google TV to make further recommendations based on your watch history and could be helpful if you’re not a regular app user to start tailoring its suggestions to your interests. However, the feature won’t help you keep up with your progress in a show, as the Reelgood or TV Time apps allow for, as you can’t mark individual episodes as watched, only entire series.
The recommendations are another feature that’s been improved with the latest release to be more aligned with what you’d see with the TV experience. In addition to featuring more rows of personalized suggestions to browse through, the app’s recommendation system will now be based on what you’ve watched in the past, your interests from your Google account, and trending and popular content in your region. Trending recommendations are sourced from what’s popular or trending across Google products, what’s being mentioned across the web, as well as hand-picked selections from human editors. For instance, you could see recommendations that suggest “summer blockbusters,” or other timely suggestions.
Users will also now see new movie and show recommendations as new content is released from services they subscribe to.
Image Credits: Google
The app has also expanded its content lineup by adding new providers like Discovery+, Viki, Cartoon Network, PBS Kids and Boomerang, as well as on-demand content from live TV services, including of course, YouTube TV, as well as Philo and fuboTV. These providers were previously unavailable for search and discovery inside the mobile app, following the platform update in the fall.
Google said during its I/O Developer conference in May that the Android TV OS had reached an install base of 80 million monthly active devices, but it didn’t break down how many consumers streamed on through the Roku and Fire TV rival, Google TV for Chromecast, which is powered by Android TV OS under the hood. Instead, Google combined that figure with the numerous Android-TV-OS-powered devices on the market that include those offered by other streaming device brand partners and TV service providers — meaning the number included operator-tier and set-top boxes, too, which is a different type of market.
The company said the new features are available now on the Google TV Android app in the U.S. but couldn’t offer a timeline for other platforms or an international expansion.
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No new Galaxy Note this year as Samsung’s foldables gain S Pen functionality
Samsung sent out invites for its August 11 Unpacked event last week. While it’s clear this is going to be packed (somewhat ironically) even by the company’s standards, the event may well be as notable for what it doesn’t include. Namely, a slew of rumors have pointed to Samsung skipping its annual Galaxy Note update.
In a blog post today, the company’s president and head of Mobile Communications Business, TM Roh, writes, “Instead of unveiling a new Galaxy Note this time around, we will further broaden beloved Note features to more Samsung Galaxy devices.” The language isn’t entirely clear what that means for the future of Samsung’s beloved – if occasional erratic – phablet. No Note this event? This year? This … ever?
Samsung offered TechCrunch the following clarification, “We will not be launching new Galaxy Note devices in 2021. Instead, Samsung plans to continue to expand the Note experience and bring many of its popular productivity and creativity features, including the S Pen, across our Galaxy ecosystem. We will share more details on our future portfolio once we are ready to announce.”
Early rumors chalked the lack of a new Note up to supply chain problems that have persisted throughout much of 2020 and 2021. But further speculation has left many wondering whether the company may finally be sunsetting the Galaxy Note series on the eve of its 10th anniversary. Is it possible that the pioneering phablet has run its course, especially as other Samsung flagships get larger and siphon off its biggest features?
What’s clear is that some of the devices announced on the 11th will follow in the footsteps of the Galaxy S21 and bring Note-like features including S-Pen functionality. Likely this means at least the Galaxy Z Fold, confirming earlier rumors that the foldable would be the latest Galaxy device to blur the line between it and the Note. Presumably this also means a further reinforced display for the product. Recent leaks point to a carrying case with a pen holster, rather than baking the slot directly into the Fold’s already complicated design.
“I hope you’ll join us as we debut our next Galaxy Z family and share some foldable surprises — including the first-ever S Pen designed specifically for foldable phones,” Roh writes. The executive also promises “even more refined style, armed with more durable, stronger material” on the new Galaxy Z Flip, while also confirming the arrival of a new Z Fold.
Rounding out the news is a reference to the One UI Watch that appears to confirm that the latest Galaxy Watch will also make a cameo at the upcoming Unpacked.
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VOCHI raises additional $2.4 million for its computer vision-powered video editing app
VOCHI, a Belarus-based startup behind a clever computer vision-based video editing app used by online creators, has raised an additional $2.4 million in a “late-seed” round that follows the company’s initial $1.5 million round led by Ukraine-based Genesis Investments last year. The new funds follow a period of significant growth for the mobile tool, which is now used by more than 500,000 people per month and has achieved a $4 million-plus annual run rate in a year’s time.
Investors in the most recent round include TA Ventures, Angelsdeck, A.Partners, Startup Wise Guys, Kolos VC and angels from companies like Belarus-based Verv and Estonian unicorn Bolt. Along with the fundraise, VOCHI is elevating the company’s first employee, Anna Buglakova, who began as head of marketing, to the position of co-founder and chief product officer.
According to VOCHI co-founder and CEO Ilya Lesun, the company’s idea was to provide an easy way for people to create professional edits that could help them produce unique and trendy content for social media that could help them stand out and become more popular. To do so, VOCHI leverages a proprietary computer vision-based video segmentation algorithm that applies various effects to specific moving objects in a video or to images in static photos.
“To get this result, there are two trained [convolutional neural networks] to perform semi-supervised Video Object Segmentation and Instance Segmentation,” explains Lesun, of VOCHI’s technology. “Our team also developed a custom rendering engine for video effects that enables instant application in 4K on mobile devices. And it works perfectly without quality loss,” he adds. It works pretty fast, too — effects are applied in just seconds.
The company used the initial seed funding to invest in marketing and product development, growing its catalog to over 80 unique effects and more than 30 filters.
Image Credits: VOCHI
Today, the app offers a number of tools that let you give a video a particular aesthetic (like a dreamy vibe, artistic feel, or 8-bit look, for example). It also can highlight the moving content with glowing lines, add blurs or motion, apply different filters, insert 3D objects into the video, add glitter or sparkles and much more.
In addition to editing their content directly, users can swipe through a vertical home feed in the app where they can view the video edits others have applied to their own content for inspiration. When they see something they like, they can then tap a button to use the same effect on their own video. The finished results can then be shared out to other platforms, like Instagram, Snapchat and TikTok.
Though based in Belarus, most of VOCHI’s users are young adults from the U.S. Others hail from Russia, Saudi Arabia, Brazil and parts of Europe, Lesun says.
Unlike some of its video editor rivals, VOCHI offers a robust free experience where around 60% of the effects and filters are available without having to pay, along with other basic editing tools and content. More advanced features, like effect settings, unique presents and various special effects, require a subscription. This subscription, however, isn’t cheap — it’s either $7.99 per week or $39.99 for 12 weeks. This seemingly aims the subscription more at professional content creators rather than a casual user just looking to have fun with their videos from time to time. (A one-time purchase of $150 is also available, if you prefer.)
To date, around 20,000 of VOCHI’s 500,000 monthly active users have committed to a paid subscription, and that number is growing at a rate of 20% month-over-month, the company says.
Image Credits: VOCHI
The numbers VOCHI has delivered, however, aren’t as important as what the startup has been through to get there.
The company has been growing its business at a time when a dictatorial regime has been cracking down on opposition, leading to arrests and violence in the country. Last year, employees from U.S.-headquartered enterprise startup PandaDoc were arrested in Minsk by the Belarus police, in an act of state-led retaliation for their protests against President Alexander Lukashenko. In April, Imaguru, the country’s main startup hub, event and co-working space in Minsk — and birthplace of a number of startups, including MSQRD, which was acquired by Facebook — was also shut down by the Lukashenko regime.
Meanwhile, VOCHI was being featured as App of the Day in the App Store across 126 countries worldwide, and growing revenues to around $300,000 per month.
“Personal videos take an increasingly important place in our lives and for many has become a method of self-expression. VOCHI helps to follow the path of inspiration, education and provides tools for creativity through video,” said Andrei Avsievich, general partner at Bulba Ventures, where VOCHI was incubated. “I am happy that users and investors love VOCHI, which is reflected both in the revenue and the oversubscribed round.”
The additional funds will put VOCHI on the path to a Series A as it continues to work to attract more creators, improve user engagement and add more tools to the app, says Lesun.
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Instagram confirms test of new anti-harassment tool, Limits, designed for moments of crisis
Instagram head Adam Mosseri confirmed the company is testing a new feature called “Limits,” which would give users the ability to temporary lock down their accounts when they’re being targeted by a flood of harassment. The announcement of the new feature was made today during a video where Mosseri condemned the recent racism that took place on Instagram’s platform following the Euro 2020 final, and noted the company was working on improvements to both internal and customer-facing tools to help address this problem.
The company had previously commented on and condemned the racist abuse, which had seen England footballers Bukayo Saka, Marcus Rashford and Jadon Sancho viciously harassed by angry fans making racist comments after the team’s defeat earlier this month. Mosseri explained at the time the company was using technology to try to prioritize user reports, and it mistakenly marked some reports as benign comments instead of referring them to human moderators. One of the possible complications was that many of the harassing comments were using emoji, which Instagram’s systems may have struggled to understand given emoji can have different meanings in different contexts.
Today, Mosseri again acknowledged Instagram’s mistake and noted it has since fixed the issue. He said Instagram had been proactively sweeping the footballers’ comments, but hadn’t anticipated the wave of user reports.
He also pointed out that Instagram receives millions of user reports per day and even getting 1% of them wrong leads to tens of thousands of problematic posts that remain on the platform in error.
Mosseri then mentioned several user-facing tools that could help people deal with harassment more directly on their own accounts to prevent abuse. This includes Instagram’s tools like Block and Restrict. The latter is tool that allows users to approve a user’s comments before anyone else sees them or read someone’s messages without sending read receipts. Another more recently added tool called Hidden Words lets users block certain keywords in both comments and direct messages.
He added that the Limits feature could have helped the footballers, as it would have offered simple settings to limit unwanted comments and reactions.
The feature had been spotted earlier this month by social media consultant Matt Navarra, who shared screenshots of how it worked, but Instagram had yet to formally announce it.
In the images that were shared, users with the feature would find a new section called Limits in Instagram’s privacy controls that explained that they could temporarily limit comments and messages from specific groups of followers.
Users could then toggle on or off groups to limit, including recent followers and accounts that are not following you, as these could include accounts that were spam or those created just to harass you. As is often the case, when there’s a flood of incoming abuse, it will not come from an account’s longtime followers, but rather from newcomers who have sought out the account just to harass them.
The feature will also allow users to set a duration for the Limits in terms of a number of days or even weeks.
An Instagram spokesperson also confirmed the feature worked as the images show, noting it would be a tool that would help people manage “intense instances of harassment or abuse.”
“Maybe you’re in high school and you are going through a breakup or you just switched schools. Or maybe you are a professional footballer and you’re receiving a lot of harassment,” explained Mosseri, when detailing how Limits could be useful in different situations. “Whatever it is, we know that people sometimes are in temporary moments of real risk of pain, and we want to give them tools to protect themselves in those situations,” he added.
Instagram declined to say when the feature would become publicly available, but noted it’s being tested on mobile in select countries for the time being.
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Spotify partners with GIPHY to connect users with artists’ music via GIFs
Spotify announced this morning a new partnership with online GIF database GIPHY to enable discovery of new music through GIFs. No, the GIFs themselves won’t play song clips, if that’s what you’re thinking. Instead, through a series of new Spotify-linked GIFs, there will be an option to click a button to be taken to Spotify directly to hear the artist’s music. At launch, artists including Doja Cat, The Weeknd, Post Malone, Nicki Minaj, The Kid LAROI, Conan Gray and others will have Spotify-linked GIFs available on their official GIPHY profile page. More artists will be added over time.
The idea behind the new integration is to help connect users with Spotify music from their everyday communications, like texts, group chats and other places where GIFs are used. This is similar to Spotify’s existing integrations with social media apps like Snapchat and Instagram, where users can share music through the Stories and messages they post. Essentially, it’s a user acquisition strategy that leverages online social activities — in this case, sharing GIFs — while also benefiting the artists through the exposure they receive.
You can find the new Spotify-linked GIFs on the artist’s page on GIPHY.com or through GIPHY’s mobile app. The supported GIFs will include a new “Listen on Spotify” button at the bottom which will appear alongside the GIF when it’s shared. When clicked, users are redirected from the GIF to the artist’s page on Spotify, where they can stream their music or browse to discover more songs they want to hear. We understand GIPHY worked in collaboration with the artists to bring their music to its platform, rather than the artists’ labels.
Image Credits: Spotify/GIPHY
Spotify says the feature is part of a broader partnership it has with GIPHY, which will later focus on bringing a more interactive listening experience to users.
The move to partner with GIPHY follows a recent expansion of the existing partnership between Spotify and GIPHY’s parent company, Facebook. The social networking giant bought the popular GIF platform in a deal worth a reported $400 million back in 2020, a couple years after Google snatched up GIPHY rival, Tenor. Since then, Facebook has worked to better integrate GIPHY with its apps, like Facebook and Instagram.
Earlier this year, Facebook and Spotify had also teamed up on a new “Boombox” project that allows Facebook users to listen to music hosted on Spotify while browsing the Facebook app. This is powered by a “miniplayer” that allows anyone who comes across the shared music to click to play the content while they scroll their feed.
Despite Spotify and Facebook’s ties, GIPHY notes it explored its partnership with Spotify as a standalone opportunity, separate from Facebook. The company said it plans to pursue further partnership opportunities with Spotify to make the user experience even more interactive in the future, as their relationship continues.
Spotify says the new feature will be available to users globally from verified GIPHY artists’ pages.
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Samsung will announce new foldables on August 11
Samsung just sent out invites for its next Unpacked event. There are those companies that like to sneak hints into their invites — and then there’s Samsung. The note leads with the big, bold words “Get ready to unfold” and features a pair of flat-colored objects that can reasonably be said to resemble the form factors of the Galaxy Z Fold and Flip, respectively.
In keeping with…the general state of the world over the past year-and-a-half, the event will be held virtually on Wednesday, August 11. Interestingly, the company is also opening up preorders on its “next flagship,” sights and specs unseen. Perks for early preorders include “12 free months of Samsung Care+, up to an extra $200 trade-in credit and a special pre-order offer.”
But honestly, it’s generally best to wait until you actually see the thing and maybe even read a review or two.
There’s a lot to unpack (so to speak) ahead of the event. First, I’m probably not alone in expecting that the company would focus its next big event on the upcoming Galaxy Watch. The big event at MWC was a bit of a dud (not unlike MWC itself), offering up more information on the upcoming wearable partnership with Google, in lieu of announcing any hardware.
As the company noted at the time, “The upcoming One UI Watch will debut at an upcoming Unpacked event later this summer, sporting the new UI, as well as the forthcoming joint Samsung/Google platform.”
It seems reasonably likely that this will be the event where that will occur, even if the new watch doesn’t get top billing. For one thing we’re running out of summer. For another, rumors have the new Galaxy Watch set for a late-August (the 27th) release.
All told, this could well be a pretty huge summer event for the company, bucking last year’s trend of meting out devices one by one at virtual invents. Word on the street is we could be seeing a Galaxy Watch 4, Galaxy Z Fold 3, Galaxy Z Flip 3, Galaxy S21 FE (“Fan Edition” — basically the latest version of the company’s budget flagship) and even the Galaxy Buds Pro, which will more directly take on the AirPods Pro (which are getting a bit long in the tooth).
What’s missing in all of this? No points if you said the Note. Samsung’s well-loved phablet is reportedly not coming this year, as chip shortages continue to plague the industry. That would be a big hit to Samsung’s six-month cycle, though we’ll see how that all plays out soon enough.
The August 11th event kicks off at 10AM ET / 7AM PT.
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Yummy raises $4M, aims to be ‘super app of Venezuela’
Yummy, a Venezuela-based delivery app on a mission to create the super app for the country, announced Friday it raised $4 million in funding to expand its dark store delivery operations across Latin America.
Funding backers included Y Combinator, Tinder co-founder Justin Mateen, Canary, Hustle Fund, Necessary Ventures and the co-founders of TaskUs. The total investment includes pre-seeding capital raised in 2020.
“This appears to be a contrarian bet, but Yummy has quickly become the No. 1 super app in Venezuela and proven that the team can scale the business in a difficult territory,” Mateen said in a statement. “Now Vicente and the rest of the Yummy team will expand into more traditional markets with the necessary experience and support to overcome inevitable challenges that they will face.”
Vicente Zavarce, Yummy’s founder and CEO, launched the company in 2020 and is currently part of Y Combinator’s summer 2021 cohort. Born in Venezuela, Zavarce came to the U.S. for school and stayed to work in growth marketing at Postmates, Wayfair and Getaround before starting Yummy. Zavarce was a remote CEO over the past year, stuck in the U.S. due to travel restrictions, but said he is making the most of it.
Yummy’s app can be downloaded for free, and the company charges a delivery fee or merchant fee. In contrast to some of his food delivery competitors, Zavarce told TechCrunch Yummy’s fees are “the lowest in the market” so they do not affect the merchant’s ability to use the app.
Yummy order heat map. Image Credits: Yummy
The company is pulling together additional key components for its super app strategy, which includes launching a ridesharing vertical this year. Yummy has already connected more than 1,200 merchants with hundreds of thousands of customers.
And, over the past year the company completed more than 600,000 deliveries of food, groceries, alcohol and shopping. It reached $1 million in monthly gross merchandise volume while also growing 38% in revenue month over month.
Over the past eight years, the political and economic challenges faced by the country have led to its recent adoption of the U.S. dollar, Zavarce said. In some cases up to 70% of transactions are happening in dollars on the ground. He said this has protected the business against hyperinflation and ultimately created the opportunity for startups to begin operating in Venezuela.
Because of that, combined with more consumer technology innovation over the past decade, Zavarce said there is no reason why Venezuela should not have the best last-mile logistics. It’s there that Yummy has an opportunity to connect multiple vertices into a super app with little to no competition.
“Eventually, other players will enter, but because we have a super app, we already have an amazing frequency of usage,” he added. “We also already have exclusivity with 60% of the food delivery marketplace, which has enabled us to build a moat around the market. We believe we are the right people to execute on this and feel it is our responsibility to do it.”
Plans for the new funding include user acquisition — the company has close to 200,000 registered users already — and to expand in Peru and Chile by August. At the same time, Zavarce will spend some of that capital to attract more users across Venezuela. He also expects to be in Ecuador and Bolivia by the end of the year.
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Xiaomi global shipments push past Apple for No. 2 spot
A banner quarter for Xiaomi helped the Chinese mobile company snag the No. 2 spot in global smartphone shipments, according to newly posted Q2 numbers from research firm Canalys. It’s pretty stunning growth for the company, up 83% year-over-year for the quarter and capturing 17% of the global market.
The surge puts Xiaomi at No. 2, globally, behind only Samsung’s 19% by a relatively small margin. Apple is at third with 14% (after its own solid growth has slowed), while fellow Chinese manufacturers Oppo and Vivo round out the top five at 10% a piece.
Huawei, of course, is nowhere to be seen among the top companies. It’s a pretty massive drop, due in no small part to blacklisting that has both barred the company from certain markets (namely, the U.S.) and cut off access to U.S. mobile products, including Google’s Android and various apps.
Image Credits: Canalys
Canalys cites aggressive pricing as a big factor in Xiaomi’s success — particularly contrasted with premium priced offerings from Samsung and Apple.
“It is now transforming its business model from challenger to incumbent, with initiatives such as channel partner consolidation and more careful management of older stock in the open market,” the analyst firm’s Research Manager Ben Stanton said in a release. “It is still largely skewed toward the mass market, however, and compared with Samsung and Apple, its average selling price is around 40% and 75% cheaper respectively. So a major priority for Xiaomi this year is to grow sales of its high-end devices, such as the Mi 11 Ultra.”
The company certainly isn’t a household name in the States (the company has dealt with its own issues here), but of late it has found particular success in Latin America, Africa and Western Europe. It seems that there are still plenty of markets available to continue its expansion as it looks to take on Samsung, even as Oppo and Vivo hope to continue their own respective rapid global growth.
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Mobile.dev launches with $3M seed to catch app issues pre-production
As mobile developers build apps, they push them out into the world and problems inevitably develop, which engineers have to scramble to fix. Mobile.dev, a new startup from a former Uber engineer, wants to flip that story and catch errors before the app launches. Today, the company emerged from stealth with a beta of their solution and a $3 million seed investment led by Cowboy Ventures with participation from multiple tech luminaries.
While he was at Uber, company CEO and co-founder Leland Takamine says that he observed this workflow where an app was put out in the world, a company set up tooling to monitor the app and then worked to fix the problem as users reported issues or the monitoring software picked them up. At Uber, they began building tooling to try to catch problems pre-production.
When he started mobile.dev with COO Jacob Krupski, the goal was to build something like this, but for every company regardless of the size. “The insight that we had was that anything we could do to catch problems before releasing an app was 100 times more valuable than anything that you can monitor in production,” Takamine told me.
And that’s what the company aims to do.”Our mission at mobile.dev at a high level is to empower companies to deliver high-quality mobile applications. And more specifically, stop sacrificing users and start catching issues before you release,” he said.
He says that when he speaks to app developers about a solution like this, they are intrigued because as he says “it’s really a no-brainer” question, but unless you have the scale of a company like Uber and vast engineering resources there hasn’t been a solution like this available for the average company or individual developer. And it was that deep technical expertise he built at Uber that laid the groundwork for what they are building at mobile.dev.
The two founders launched the company a year ago and have been working with design partners and initial customers, particularly Reddit. The product goes into beta today. For now, they are the only two employees, but that is going to change with the new capital as they look to add more engineering talent.
With a very specific set of skills required to build a solution like this, it makes it even more challenging to hire diverse employees, but Takamine says that the goal is to build a diverse team. “I think it’s making sure that we look beyond just our immediate network and making sure that we’re looking at diverse sources,” he said.
The company launched during the pandemic and with just the two founders involved have been fully remote up until now, and they intend to keep it that way as they add new employees in the coming months.
“We’re going to be fully remote, I think we have a great advantage that we’re starting from remote, and it’s much more difficult to transition from an office to remote. So we’re starting from first principles here and building our culture around remote work,” he said.
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