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Nigeria leads mobile app market growth in Africa as use of gaming apps surge 44% from Q1 2020
The pandemic’s effect on the global app market has not been hard to miss. In the first quarter and first half of this year, consumer spending in mobile apps hit new records at $32 billion and $64.9 billion, respectively.
In Africa, it can be tough to call out exact numbers on consumer spending because the continent gets hardly a mention in global app market reports. Yet, other metrics are worth looking at, and a new report from AppsFlyer in collaboration with Google has some important insights into how the African app market has fared since the pandemic broke out last year.
The report tracked mobile app activities across three of Africa’s largest app markets (Kenya, Nigeria and South Africa) between Q1 2020 and Q1 2021.
From the first half of 2020 to the first half of 2021, the African mobile app industry (which is predominantly Android) increased by 41% in overall installs. This was analyzed from 6,000 apps and 2 billion installs in the three markets. Nigeria registered the highest growth, with a 43% rise; South Africa’s market increased by 37% and Kenya increased 29%.
Lockdown numbers
On March 22, 2020, Rwanda imposed Africa’s first lockdown. Subsequently, other countries followed; (those in the report) Kenya (March 25), South Africa (March 27), and Nigeria (March 30).
As more people spent time at home from Q2 2020, app installs increased by 20% across the three countries. South Africans were the quickest to take to their phones as the lockdowns hit with installs increasing by 17% from the previous quarter.
On the other hand, Nigerians and Kenyans recorded a 2% and 9% increase, respectively. The report attributes the disparity to the varying levels of restrictions each country faced; South Africa experienced the strictest and most frequent.
Per the report, gaming apps showed strong performance between Q1 and Q2 2020. The segment experienced a 50% growth compared to an 8% increase in nongaming apps pulled. It followed a global trend where gaming apps surged to a record high in Q2 2020, at 14 billion downloads globally.
In-app purchasing revenue and almost year-on-year growth
According to AppsFlyer, the biggest trend it noticed was in in-app purchasing revenue. In Q3 2020, in-app purchasing revenue numbers grew with a staggering 136% increase compared to Q2 2020, and accounted for 33% of 2020’s total revenue, “highlighting just how much African consumers were spending within apps, from retail purchases to gaming upgrades.”
In-app purchasing revenue among South African consumers increased by 213%, while Nigeria and Kenyan consumers recorded 141% and 74% increases, respectively.
On the advertising front and on an almost year-on-year basis, in-app advertising revenue also increased significantly as Africans were glued to their smartphones more than ever. Per the report, in-app advertising revenue increased 167% between Q2 2020 to Q1 2021.
For gaming and non-gaming apps, which was highlighted between the first two quarters, they both increased by 44% and 40% respectively in Q1 2021 compared to Q2 2020.
Fintech and super apps
In the last five years, fintech has dominated VC investments in African startups. It’s a no brainer why there is so much affinity for the sector. Fintechs create so much value for Africa’s mobile-first population, with large sections of unbanked, underbanked and banked people. This value is why all but one of the continent’s billion-dollar startups are fintech.
African fintechs have grown by 89.4% between 2017 and 2021, according to a Disrupt Africa report. Now, there are more than 570 startups on the continent. Many fintechs are mobile-based, therefore reflecting the number of fintech apps Africans use each day. Consumers in South Africa and Nigeria saw year-on-year growth in finance app installs by 116% and 60%, respectively.
AppsFlyer says that like fintech apps, super apps are on the rise as well. These “all-in-one” apps offer users a range of functions such as banking, messaging, shopping and ride-hailing. The report says their rise, partly due to device limitations on the continent, owes much to the same conditions that have led to a surge in fintech apps: systemic underbanking.
“Super apps remove some of the barriers that these users face, as well as providing a level of customer insight and experience that traditional banks cannot,” the report said.
Daniel Junowicz, RVP EMEA & Strategic Projects for AppsFlyer, commenting on the trends highlighted in the report said, “…The mobile app space in Africa is thriving despite the turmoil of last year. Installs are growing, and consumers are spending more money than ever before, highlighting just how important mobile can be for businesses when it comes to driving revenue.”
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European challenger bank Bunq raises $228 million at $1.9 billion valuation
Amsterdam-based challenger bank Bunq has been self-funded by its founder and CEO Ali Niknam for several years. But the company has decided to raise some external capital, leading to the largest Series A round for a European fintech company.
The startup is raising $228 million (€193 million) in a round led by Pollen Street Capital. Bunq founder Ali Niknam is also participating in the round — he’s investing $29.5 million (€25 million) while Pollen Street Capital is financing the rest of the round.
As part of the deal, Bunq is also acquiring Capitalflow Group, an Irish lending company that was previously owned by … Pollen Street Capital.
Founded in 2012, Ali Niknam has already invested quite a bit of money into his own company. He poured $116.6 million (€98.7 million) of his own capital into Bunq — that doesn’t even take into account today’s funding round.
But it has paid off as the company expects to break even on a monthly basis in 2021. The company passed €1 billion in user deposits earlier this year. So why is the company raising external funding after turning down VC firms for so many years?
“Everything has a right time. In the beginning of Bunq, it was important to get a laser user focus in the company. Having to also focus on fundraises and the needs of investors distracts. Bunq now is mature enough to start scaling up significantly, so more capital is welcome,” Niknam said.
In particular, the company expects to acquire smaller companies to fuel its growth strategy. Challenger banks have also represented a highly competitive market over the past years in Europe. It’s clear that there will be some consolidation at some point.
Bunq offers bank accounts and debit cards that you can control from a mobile app. It works particularly well if your friends and family are also using Bunq as you can instantly send money, share a bunq.me payment link with other people, split payments and more.
In particular, if you’re going on a weekend trip, you can start an activity with your friends. It creates a shared pot that lets you share expenses with everyone. If you live with roommates, you can also create subaccounts to pay for bills from that account.
The company offers different plans that range from €2.99 per month to €17.99 per month — there’s also a free travel card with a limited feature set. By choosing a subscription-based business model, the startup has a clear path to profitability as most users are paid users.
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Verizon demos THOR, its new vehicle for frontline rapid humanitarian response
The increasingly intense heats bearing down feverishly across the globe are accelerating the number, scale, and complexity of disasters worldwide. Just in the past few weeks, we have seen record heat in the United States Pacific Northwest that has led to hundreds of deaths — with more heat on the way.
Heat waves, wildfires, hurricanes, typhoons and many other types of weather-related disasters create huge challenges for infrastructure providers like energy utilities and telecoms, who have to keep uptime as close to 100% as possible for their customers even in the midst of some of the most challenging environments humans have ever witnessed.
To that end, Verizon (which, as a reminder, is the ultimate parent company for TechCrunch for now) announced today the first demo unit of what it dubs its THOR vehicle, for Tactical Humanitarian Operations Response. Designed on top of a Ford F650 pickup truck chassis, THOR is designed to provide highly mobile and resilient connectivity to frontline responders and citizens through wireless technologies like 5G Ultra Wideband and satellite uplinks.
Verizon’s THOR vehicle can deploy wireless technologies like 5G and satellite uplinks to rapidly deploy connectivity to frontline responders. Image Credits: Verizon
The company developed the prototype in partnership with the Department of Defense’s NavalX and the SoCal Tech Bridge, and unveiled the prototype last week at Marine Corps Air Station Miramar, just north of San Diego.
In addition to wireless connectivity, THOR can also potentially deploy a variety of drone capabilities. For instance, a vehicle could deploy a drone for search and rescue operations, or to help augment firefighters with intelligence on how a wildfire is developing over time.
As I discussed a few weeks ago, telcos like Verizon, AT&T and T-Mobile are increasing spending on a variety of resiliency initiatives, ranging from the rapid staging of mobile wireless equipment to novel solutions like AT&T’s FirstNet One, a dirigible capable of flying near a disaster zone to offer wireless services.
DisasterTech, as I have been dubbing it, has been gaining more attention of late from investors and companies both big and small as governments, the private sector, insurers, and individuals have to confront and respond to the intensifying nature of storms globally.
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Twitter considers new features for tweeting only to friends, under different personas and more
Twitter has a history of sharing feature and design ideas it’s considering at very early stages of development. Earlier this month, for example, it showed off concepts around a potential “unmention” feature that would let users untag themselves from others’ tweets. Today, the company is sharing a few more of its design explorations that would allow users to better control who can see their tweets and who ends up in their replies. The new concepts include a way to tweet only to a group of trusted friends, new prompts that would ask people to reconsider the language they’re using when posting a reply, and a “personas” feature that would allow you to tweet based on your different contexts — like tweets about your work life, your hobbies and interests, and so on.
The company says it’s thinking through these concepts and is looking to now gather feedback to inform what it may later develop.
The first of the new ideas builds on work that began last year with the release of a feature that allows an original poster to choose who’s allowed to reply to their tweet. Today, users can choose to limit replies to only people mentioned in the tweet, only people they follow, or they can leave it defaulted to “everyone.” But even though this allows users to limit who can respond, everyone can see the tweet itself. And they can like, retweet or quote tweet the post.
With the proposed Trusted Friends feature, users could tweet to a group of their own choosing. This could be a way to use Twitter with real-life friends, or some other small network of people you know more personally. Perhaps you could post a tweet that only your New York friends could see when you wanted to let them know you were in town. Or maybe you could post only to those who share your love of a particular TV show, sporting event or hobby.
Image Credits: Twitter
This ability to have private conversations alongside public ones could boost people’s Twitter usage and even encourage some people to try tweeting for the first time. But it also could be disruptive to Twitter, as it would chip away at the company’s original idea of a platform that’s a sort of public message board where everyone is invited into the conversation. Users may begin to think about whether their post is worthy of being shared in public and decide to hold more of their content back from the wider Twitter audience, which could impact Twitter engagement metrics. It also pushes Twitter closer to Facebook territory where only some posts are meant for the world, while more are shared with just friends.
Twitter says the benefit of this private, “friends only” format is that it could save people from the workarounds they’re currently using — like juggling multiple alt accounts or toggling between public to protected tweets.
Another new feature under consideration is Reply Language Prompts. This feature would allow Twitter users to choose phrases they don’t want to see in their replies. When someone is writing back to the original poster, these words and phrases would be highlighted and a prompt would explain why the original poster doesn’t want to see that sort of language. For instance, users could configure prompts to appear if someone is using profanity in their reply.
Image Credits: Twitter
The feature wouldn’t stop the poster from tweeting their reply — it’s more a gentle nudge that asks them to be more considerate.
These “nudges” can have impact. For example, when Twitter launched a nudge that suggested users read an article before they amplify it with a retweet, it found that users opened articles before sharing them 40% more often. But in the case of someone determined to troll, it may not do that much good.
The third, and perhaps most complicated, feature is something Twitter is calling “Facets.”
This is an early idea about tweeting from different personas from one account. The feature would make sense for those who often tweet about different aspects of their lives, including their work life, their side hustles, their personal life or family, their passions and more.
Image Credits: Twitter
Unlike Trusted Friends, which would let you restrict some tweets to a more personal network, Facets would give other users the ability to choose whether they wanted to follow all your tweets, or only those about the “facet” they’re interested in. This way, you could follow someone’s tweets about tech, but ignore their stream of reactions they post when watching their favorite team play. Or you could follow your friend’s personal tweets, but ignore their work-related content. And so on.
This is an interesting idea, as Twitter users have always worried about alienating some of their followers by posting “off-topic” so to speak. But this also puts the problem of determining what tweets to show which users on the end user themselves. Users may be better served by the algorithmic timeline that understands which content they engage with, and which they tend to ignore. (Also: “facets‽”)
Twitter says none of the three features are in the process of being built just yet. These are only design mockups that showcase ideas the company has been considering. It also hasn’t yet made the decision whether any of the three will go under development — that’s what the user feedback it’s hoping to receive will help to determine.
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Google update will allow digital COVID-19 vaccination cards and test results to be stored on Android devices
Google is making it possible to store digital versions of either COVID-19 test results or vaccination cards on users’ Android devices. The company on Wednesday announced it’s updating its Passes API, which will give developers at healthcare organizations, government agencies, and other organizations authorized by public health authorities the ability to create digital versions of tests and vaccination cards that can then be saved directly to the user’s device. The Passes API is typically used to store things like boarding passes, loyalty cards, gift cards, tickets and more to users’ Google Pay wallet. However, the Google Pay app in this case will not be required, Google says.
Instead, users without the Google Pay app will have the option to store the digital version of the COVID Card directly to their device, where it’s accessible from a home screen shortcut. Because Google is not retaining a copy of the card, anyone who needs to store the COVID Card on multiple devices will need to download it individually on each one from the healthcare provider or other organization’s app.
The cards themselves show the healthcare provider or organization’s logo and branding at the top, followed by the person’s name, date of birth and other relevant information, like the vaccine manufacturer or date of shot or test. According to a support document, healthcare providers or organizations could alert users to the ability to download their card via email, text, or through a mobile website or app.
In an example photo, Google showed the COVID-19 Vaccination Card from Healthvana, a company that serves L.A. County, However, it didn’t provide any other information about which healthcare providers are interested in or planning to adopt the new technology. Reached for comment, Google says there are some other big partners and states in the pipeline, but it doesn’t have permission to share those names at this time. Over the next few weeks, some of these names will be released, we understand.
The Passes API update doesn’t mean Android users can immediately create digital versions of their COVID vaccination cards — something people have been taking pictures of as a means of backup or, unfortunately in some cases, laminating it. (That’s not advised, however, as the card is meant to be used again for recording booster shots.)
Rather, the update is about giving developers the ability to begin building tools to export the data they have in their own systems about people’s COVID tests and vaccinations to a local digital card on Android devices. To what extent these digital cards will become broadly available to end users will depend on developer adoption.
For the feature to work, the Android device needs to run Android 5 or later and it will need to be Play Protect certified, which is a licensing program that ensures the device is running real Google apps. Users will also need to set a lock screen on their device for additional security.
Google says the update will initially roll out in the U.S., followed by other countries.
The U.S. is behind other markets in making digital versions of vaccination cards possible. Today, the EU’s COVID certificate, which shows an individual’s vaccination status, test results or recovery status from COVID-19, went live. The certificate (EUDCC) will be recognized by all EU members and will aid with cross-border travel. Israel released a vaccine passport earlier this year that allows vaccinated people to show their “green pass” at places that require vaccinations. Japan aims to have vaccination passports ready by the end of July for international travel.
In the U.S., only a few states have active vaccine certification apps. Many others have either outright banned vaccine passports — which has become a politically loaded term — or are considering doing so.
Given this context, Google’s digital vaccination card is just that — a digital copy of a paper card. It’s not tied to any other government initiatives nor is it a “vaccine passport.”
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Apple just released the first iOS 15 beta to everyone
This is your opportunity to get a glimpse of the future of iOS, iPadOS and watchOS. Apple just released the first public beta of iOS 15, iPadOS 15 and watchOS 8. Those releases are the next major versions of the operating systems for the iPhone, iPad and Apple Watch. Unlike developer betas, everyone can download these betas — you don’t need a $99 developer account. But don’t forget, it’s a beta.
The company still plans to release the final version of iOS 15, iPadOS 15 and watchOS 8 this fall. But Apple is going to release betas every few weeks over the summer. It’s a good way to fix as many bugs as possible and gather data from a large group of users.
As always, Apple’s public betas closely follow the release cycle of developer betas. Apple also released the second developer beta of iOS and iPadOS 15 today. So it sounds like the first public beta is more or less the same build as the second developer build.
But remember, you shouldn’t install a beta on your primary iPhone or iPad. The issue is not just bugs — some apps and features won’t work at all. In some rare cases, beta software can also brick your device and make it unusable. You may even lose data on iCloud. Proceed with extreme caution.
But if you have an iPad, iPhone or Apple Watch you don’t need, here’s how to download it. Head over to Apple’s beta website from the device you want to use for the beta and download the configuration profile — do that from your iPhone for the watchOS beta. It’s a tiny file that tells your device to update to public betas like it’s a normal software update.
Once it’s installed, reboot your device, then head over to the Settings (or Watch) app. You should see an update. In September, your device should automatically update to the final version of iOS 15, iPadOS 15 or watchOS 8 and you’ll be able to delete the configuration profile.
The biggest change of iOS 15 is a new Focus mode. In addition to “Do not disturb,” you can configure various modes — you can choose apps and people you want notifications from and change your focus depending on what you’re doing. For instance, you can create a Work mode, a Sleep mode, a Workout mode, etc.
There are many new features across the board, such as a new Weather app, updated maps in Apple Maps, an improved version of FaceTime with SharePlay and more. Safari also has a brand-new look.
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Common Sense Networks launches Sensical, a free, hand-curated streaming service for kids
Common Sense Media has made a name for itself among parents as a useful resource for vetting entertainment and technology in terms of its age-appropriateness. Now, the organization’s for-profit affiliate, Common Sense Networks, is taking inspiration from those kid-friendly recommendations with the launch of a new streaming service called Sensical. The service offers age-appropriate, entertaining, and educational videos for children ages 2 through 10.
At launch, the free, ad-supported service includes over 15,000 hand-curated videos and over 50 topic-based channels for children to explore. And unlike other platforms, like Netflix or YouTube, Sensical doesn’t use algorithms to make content recommendations. Instead, kids are encouraged to follow their own interests and passions across over 50 topic-based channels. This includes things like Adventures, Animals, Arts & Crafts, Music, Science, Sports, Video Games, and other sorts of kid-friendly topics.
Kids can star these channels, or individual videos or series, in order to keep up with their favorite content in a dedicated Favorites section within the app.
They will see a selection of these channels based on their age, but the company is working to expand the channel lineup so there will be even more specific categories in the future. For example, instead of just “sports,” there could be channels like “soccer” or “gymnastics.” Instead of “Arts,” there could be “drawing” or “origami.” Instead of just “science,” it could include channels like “geography” or “robotics,” and so on.
Image Credits: Common Sense Networks
The app also features a Live TV section, which is programmed throughout the day with kid-friendly content, so kids don’t have to browse to find something to quickly watch.
While other streaming services on the market offer kid-friendly content — as that’s a huge selling point for subscribers — it’s not always organized in a way that makes sense. Sometimes, all the content gets lumped into a general “Kids” category where videos for little kids are mixed in with content for older children. Sensical, meanwhile, curates the content recommendations into three different experiences, including preschool (2-4), little kids (5-7), and big kids (8-10).
What the child sees is based on how parents configure their profiles. Plus, parents can use the service’s ParentZone in-app dashboard to set screen-time limits, extend limits as needed, and view daily reports on what the child has watched.
The service’s best feature, however, is that the content is assured to be age-appropriate — even the ads.
This is possible because the curation approach Sensical takes is very different from YouTube Kids. YouTube’s app for kids leans on algorithms to filter out adult content from YouTube’s broader library, but the company doesn’t manually review all the videos it includes. It warns parents that some inappropriate content could slip through. (And it has.)
Common Sense Networks, meanwhile, says dozens of trained child-development experts view, vet and rate “every single frame of video” that goes live on its service using its proprietary IP and patent-pending process. This system involves tagging content with specific child-developmental benefits, too.
Sensical also vets its advertising, which is how the service is supported, with similar direct oversight. Its experts review the sponsor’s content to ensure it’s appropriate for children — an area that’s often overlooked on other services.
Image Credits: Common Sense Networks
To fill its library, Common Sense Networks partnered with dozens of studios and distribution partners, as well as digital-first creators.
Studio and distribution partners include CAKE (Poppy Cat), Cyber Group Studios (Leo The Wildlife Ranger), The Jim Henson Company (The Wubbulous World of Dr. Seuss, Jim Henson’s Animal Show with Stinky and Jake), Mattel (Kipper, Pingu, Max Steel), Raydar Media (Five Apples’ limited series, Apple Tree House), Superights (Bo Bear, Handico), WildBrain (Teletubbies, Rev & Roll), Xilam Animation (Learn and Play with Paprika, Moka’s Fabulous Adventures), ZDF Enterprises (Lexi & Lottie, School of Roars), Zodiak Kids (Mister Maker, Tee and Mo), ABC Commercial, CBC & Radio-Canada Distribution, Jetpack Distribution, Nelvana, 9 Story Distribution International, Sesame Workshop, Serious Lunch, and Studio 100.
Digital creators, meanwhile, include ABCMouse, Aaron’s Animals, Alphabet Rockers, batteryPOP, California Academy of Sciences, GoldieBlox, The Gotham Group’s Gotham Reads, Guggenheim Museum, Howdytoons, Kids’ Black History, MEL Science + Chemistry, N*Gen, Pinkfong, Penguin Random House’s Brightly Storytime, Studio71 (Parry Gripp, Maymo, Hyper Roblox), Tankee, Ubongo Kids, Vooks, Bounce Patrol, Hevesh5, Mother Goose Club, StacyPlays, Super Simple Songs and The Whistle.
The service abides by the U.S. children’s privacy laws (COPPA), and is certified by the kidSAFE Seal Program.
Image Credits: Common Sense Networks
Having briefly toyed around with the mobile app, it appears Sensical works as described. If I had any complaints personally, it would only be that the experience could be dismissed as “baby stuff” by older kids approaching their tween years, due to the cute pictures and youthful iconography used in the app’s design. Kids in older age groups take issue with being treated as if they’re younger — and they take particular notice of anything that does so.
The same complaint goes for the Live TV programming, which was clearly aimed at littler kids when we checked it out, despite testing the app as a child profile whose age was set to “10.”
I also think it would be nice if there were a better way to track Favorite channels and see when they’re updated with new videos, as kids moving to Sensical from YouTube will want to “feel” like they’re still connected to new and fresh content and not a library. But Sensical isn’t YouTube. There’s a trade-off between hand-curation and timeliness, and Sensical is favoring the former.
Sensical had been first introduced this spring during a closed beta, but is now publicly available to stream across web and mobile on iOS, Android, Roku, Amazon Fire TV and Apple TV. This summer, it will expand to more distribution platforms, including VIZIO.
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Instagram is developing its own version of Twitter’s Super Follow with ‘Exclusive Stories’
Instagram is building its own version of Twitter’s Super Follow with a feature that would allow online creators to publish “exclusive” content to their Instagram Stories that’s only available to their fans — access that would likely come with a subscription payment of some kind.
Instagram confirmed that the screenshots of the feature recently circulated across social media are from an internal prototype that’s now in development, but not yet being publicly tested. The company declined to share any specific details about its plans, saying they’re not at a place to talk about this project just yet.
Image Credits: Exclusive Story in development via Alessandro Paluzzi
The screenshots, however, convey a lot about Instagram’s thinking, as they show a way that creators could publish what are being called “Exclusive Stories” to their accounts, which are designated with a different color (currently purple). When other Instagram users come across the Exclusive Stories, they’ll be shown a message that says that “only members” can view this content. The Stories cannot be screenshot, either, it appears, and they can be shared as Highlights. A new prompt encourages creators to “save this to a Highlight for your Fans,” explaining that, by doing so, “fans always have something to see when they join.”
The Exclusive Stories feature was uncovered by reverse engineer Alessandro Paluzzi, who often finds unreleased features in the code of mobile apps. Over the past week, he’s published a series screenshots to an ongoing Twitter thread about his findings.
Image Credits: Instagram Exclusive Story Highlight feature in development via Alessandro Paluzzi (opens in a new window)
Exclusive Stories are only one part of Instagram’s broader plans for expanded creator monetization tools.
The company has been slowly revealing more details about its efforts in this space, with Instagram Head Adam Mosseri first telling The Information in May that the company was “exploring” subscriptions along with other new features, like NFTs.
Paluzzi also recently found references to the NFT feature, Collectibles, which shows how digital collectibles could appear on a creator’s Instagram profile in a new tab.
Image Credits: Instagram NFT feature in development via Alessandro Paluzzi (opens in a new window)
Image Credits: Alessandro Paluzzi (opens in a new window)
Instagram, so far, hasn’t made a public announcement about these specific product developments, instead choosing to speak at a high level about its plans around things like subscriptions and tips.
For example, during Instagram’s Creator Week in early June — an event that could have served as an ideal place to offer a first glimpse at some of these ideas — Mosseri talked more generally about the sort of creator tools Instagram was interested in building, without saying which were actually in active development.
“We need to create if we want to be the best platform for creators long term, a whole suite of things, or tools, that creators can use to help do what they do,” he said, explaining that Instagram was also working on more creative tools and safety features, as well as tools that could help creators make a living.
“I think it’s super important that we create a whole suite of different tools, because what you might use and what would be relevant for you as a creator might be very different than an athlete or a writer,” he said.
“And so, largely, [the creator monetization tools] fall into three categories. One is commerce — so either we can do more to help with branded content; we can do more with affiliate marketing…we can do more with merch,” he explained. “The second is ways for users to actually pay creators directly — so whether it is gated content or subscriptions or tips, like badges, or other user payment-type products. I think there’s a lot to do there. I love those because those give creators a direct relationship with their fans — which I think is probably more sustainable and more predictable over the long run,” Mosseri said.
The third area is focused on revenue share, as with IGTV long-form video and short-form video, like Reels, he added.
Image Credits: Instagram Exclusive Story feature in development via Alessandro Paluzzi (opens in a new window)
Instagram isn’t the only large social platform moving forward with creator monetization efforts.
The membership model, popularized by platforms like OnlyFans and Patreon, has been more recently making its way to a number of mainstream social networks as the creator economy has become better established.
Twitter, for example, first announced its own take on creator subscriptions, with the unveiling of its plans for the Super Follow feature during an Analyst Day event in February. Last week, it began rolling out applications for Super Follows and Ticketed Spaces — the latter, a competitor to Clubhouse’s audio social networking rooms.
Meanwhile, Facebook just yesterday launched its Substack newsletter competitor, Bulletin, which offers a way for creators to sell premium subscriptions and access member-only groups and live audio rooms. Even Spotify has launched an audio chat room and Clubhouse rival, Greenroom, which it also plans to eventually monetize.
Though the new screenshots offer a deeper look into Instagram’s product plans on this front, we should caution that an in-development feature is not necessarily representative of what a feature will look like at launch or how it will ultimately behave. It’s also not a definitive promise of a public launch — though, in this case, it would be hard to see Instagram scrapping its plans for exclusive, member-only content given its broader interest in serving creators, where such a feature is essentially part of a baseline offering.
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MWC 2021 day two: Is this thing on?
Listen, it’s probably not the best sign when a show feels like it’s running out of steam on its first day. Mobile World Congress’ opening salvo was headlined by Samsung in an event that touched on some partnerships and spent equal time teasing an upcoming event where it will actually launch some hardware. It’s hard to get too down on the GSMA, and I really ought to preface all of these by reiterating that – even in a normal year – running an event is hard as hell. Canceling its flagship show last year had to be gut-wrenching, and deciding to go forward with this one must have also been – albeit for dramatically different reasons?
It’s not like the show didn’t come with some wins. What’s that? Elon Musk videoed in? That’s a pretty massive get by any measure, with all of the standard “whatever you think about the guy” preambles. Love him or hate, you’ve heard about him and probably have extremely strong feelings about the dude, one way or another.
Image Credits: Mobile World Congress (opens in a new window)
The High Priest of Dogeking beamed in to talk SpaceX StarLink. “To be totally frank, we are losing money on that terminal right now,” Musk said in the interview. “That terminal costs us more than $1,000, so obviously I’m subsidizing the cost of the terminal.” Good thing he’s got deep pockets.
He promised a new version of the company’s satellite next year, “which will be significantly more capable.”
Huawei thus far has focused much more on networking than consumer – it’s important to caveat this by adding that MWC is as much, if not more, a networking show, in spite of all of the press that tends to focus on consumer device launches. The company launched a bunch of 5G networking hardware, including several MIMO products.
Speaking of networks, I totally forgot to include this bit from TechCrunch parent co (you know, for now). Verizon trotted out a bunch of robots with 5G branding. The company was making a point about the importance of cellular for future robotics communication.
Here’s CSO Rima Qureshi, quoted by Reuters, “5G will make it possible for robots to connect with other robots and devices of all kinds in a way that simply wasn’t possible before.”
Image Credits: Huawei
Let’s be honest, though, mostly robots make for cool stage fodder. From what I can tell, the Boston Dynamics-esque quadruped was this bot from Ghost Robotics, which Verizon also trotted out (well, it trotted itself out, I suppose) at CES in January:
Given the choice, would I have put on an in-person event in Barcelona in the summer of 2021? No. Nuh-uh. No way. Did the GSMA feel like they had a choice financially or otherwise? That’s a much more difficult question to answer. When you’re a company that runs on events and partnerships, even canceling a single big show is a shock to the system.
I’m going back and forth on whether I’ll be doing any more of these roundups as the show progresses through Thursday. Definitely if some more interesting stuff shows up, or if there’s like video of Elon hoverboarding through the sparsely populated convention center halls or something. But I’m not holding my breath.
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MWC 2021 day one wrap-up
“It is great that MWC is back,” Samsung UK’s James Kitto said, opening up this year’s presser. “And behalf of everyone at Samsung, it’s great to be back at MWC.”
What, precisely, it means to be “back” in 2021 is another question entirely. Samsung was, of course, one of a number of major industry players who announced that they would not be exhibiting at this year’s Mobile World Congress in Barcelona. It was hard not to see an echo of last year’s event, when key players pulled out, one by one, forcing the GSMA to cancel the event altogether.
This year’s event is different for myriad reasons. For one thing, MWC’s traditional timeframe of late-February/early-March put the event directly in the crosshairs of COVID-19’s arrival in the EU. For another, this time out, the organizing body had another year to prepare.
The simplest route would have been to do what the CTA did with CES and go all-virtual. The first all-virtual CES had plenty of issues of course, but attempting an in-person element ahead of a widespread vaccine rollout in the U.S. would have, at best, complicated things by orders of magnitude.
COVID-19 continues to be a concern in Spain – as with much of the world. The GSMA opted to go ahead with the event this year, however, after pushing MWC back several months from its standard dates. The company has implemented all sorts of safety measures, but judging from early videos taken at the event, social distancing ought not to prove an issue on the show floor this year.
Image Credits: Samsung/Google
It seems safe to assume that most who are “attending” the event are doing so virtually – a list that includes the vendors themselves.
Samsung is among those high profile companies that presented a pre-recorded virtual press conference. Perhaps companies still see value in being attached to this sort of event even if it’s virtual, or maybe the on-going partnership with the organization is worth nurturing. The cynical part of me wonders how many of the sponsored sessions just couldn’t be reversed.
Samsung’s event was arguably the biggest of the day, but the presser felt like little more than a placeholder. The biggest news of the press conference was an expansion of a partnership Google announced at I/O last month, while much of the rest of the stream was pointing toward an Unpacked event happening later this summer.
Image Credits: Samsung
In fact, the event closed with a black and white slide reading “See you soon at the next Unpacked,” in case you didn’t get the hint. Bottom line: no hardware.
Lenovo, on the other hand, didn’t hold back. That’s due, in part, to the fact that the company releases a tremendous amount of hardware, so why not tie it to MWC, right?
The list of announcements inluces a new version of the Smart Clock Google Assistant alarm clock with a built-in wireless charging pads for phones and several tablets, including the Yoga Tab 11 and 13, which sport combination hanger/kickstand. The 13-inch system also doubles as an external monitor, which is when the kickstand really comes in handy.
Image Credits: Lenovo
TCL got out ahead of the event early, with the announcement of NXTWEAR G – a wearable OLED cinema display. The headmounted device approximates a 140-inch display with a 16:9 aspect ratio. The company also offered a better look at the 20 Pro 5G, which is coming to the States at just a dollar short of $500, featuring a snapdragon 750G processor and a headphone jack to boot.
TCL NEXTWEAR G
Those are your top line headlines for the show so far. The event runs through July 1st, so still plenty of show left, whether or not anyone will be there to see it in person.
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