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SiriusXM launches ‘TikTok Radio,’ a music channel featuring viral hits hosted by TikTok stars
If viral TikTok songs like Dr. Dog’s “Where’d All the Time Go?” or Bo Burnham’s “Bezos I” weren’t already stuck in your head on loop, now they could be. Today SiriusXM launched a TikTok Radio channel, which features TikTok creators as channel hosts. The station is designed to sound like a “radio version of the platform’s ‘For You’ feed,” Sirius XM said.
SiriusXM, parent company to Pandora, announced this music channel in May, teasing the launch with curated Pandora playlists from influencers like Bella Poarch, whose lipsync video of Millie B’s “Soph Aspin Send [M to the B]” is the most liked video on TikTok.
With its TikTok partnership, SiriusXM is looking to capture a younger audience — on the TikTok app itself, DJ Habibeats (@djhabibeats) and DJ CONST (@erinconstantineofficial) will each go live on TikTok each week while DJing on TikTok Radio. Other creator hosts on TikTok Radio — like Billy (@8illy), Cat Haley (@itscathaley), HINDZ (@hindzsight), Lamar Dawson (@dirrtykingofpop) and Taylor Cassidy (@taylorcassidyj) — will deliver “The TikTok Radio Trending Ten,” a weekly countdown of songs trending on TikTok. To promote the station during its first week, artists like Ed Sheeran, Lil Nas X and Normani will appear on air.
Music has such a strong footing in TikTok culture that it regularly influences the Billboard charts — Fleetwood Mac’s “Rumours,” originally released in 1978, appeared in the top 10 Billboard albums again in 2020 after it was featured in a viral TikTok. Even a Fortnite-themed parody of Estelle’s “American Boy” — originally uploaded in 2018 to YouTube — had a beautiful moment on TikTok.
“We’re so excited to launch TikTok Radio on SiriusXM, which opens up artists and creators like this amazing group of hosts to new audiences,” said Ole Obermann, TikTok’s global head of Music, in a statement. “Now SiriusXM subscribers will have a new road to discover the latest trends in music and get a first listen to tomorrow’s musical superstars. The channel captures song-breaking music culture that creates so much joy and entertainment on TikTok through video in an all-audio format.”
Though SiriusXM’s subscriber base continues to expand — it saw a 34% year-over-year growth from last year to now — it still dwarfs in comparison to streaming giants like Spotify, which has 165 million paid users. SiriusXM reported a total of 34.5 million subscribers as of Q2 this year, the most it’s ever had, but even Apple Music and Amazon Music have reported nearly double the subscribers. Pandora has 6.5 million paid subscribers. Over the last few years, SiriusXM and Pandora have struck deals with companies like SoundCloud, Simplecast and Stitcher to become more competitive in both music and podcast streaming.
Still, other streaming companies have also shown interest in the market of Gen Z-ers on TikTok who want to listen to full versions of the catchy songs they hear in short videos. Apple Music and Spotify both host curated “viral hits” playlists. But a full-time satellite music channel is taking the trend a step further.
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Google’s Pixel 5a with 5G adds water resistance, a bigger battery and a headphone jack
It’s no secret that Google is in the midst of a pretty massive overhaul of its Pixel division. The Pixel 6 offers the next major Hail Mary for the company’s hardware division, complete with its own custom chip, Tensor.
This is not that. The new flagship won’t be available until the fall. Meantime, here’s the 5a, the latest addition to the “budget flagship” line that’s proven a nice overall sales boost for a struggling department.
Image Credits: Google
Google confirmed the phone’s existence back in April, mostly as a way of curbing rumors prematurely predicting the unannounced handset’s death. “Pixel 5a 5G is not canceled,” the company told TechCrunch at the time. “It will be available later this year in the U.S. and Japan and announced in line with when last year’s a-series phone was introduced.”
And, indeed, here it is. The handset officially goes on sale August 26 for $449. The Pixel 5a with 5G is, in a word, “safe” — a fact highlighted by the recent announcement of the Pixel 6. This is very much not a phone from a company looking to shake things up, but rather, the remnants of a division that was content to play right down the middle in the smartphone wars. Safe isn’t a bad word — particularly not at this price point. It’s sturdy (now with IP67 water resistance!) and it’ll get the job done.
As the name very clearly implies, the price includes 5G connectivity. That’s coupled with a dual-camera — with the same 12- and 16-megapixel setup as the Pixel 5. Those perform a slew of software-enabled modes, including Night Sight, Live HDR+ and Portrait Light. The phone is powered by the same mid-tier Snapdragon 765G process, while the RAM has been reduced down to 6GB.
Image Credits: Google
Storage is the same at 128GB and, interestingly, the battery has actually been bumped up from 4080 mAh to 4680. The screen, too, has been expanded from 6.0 to 6.34 inches, with the same resolution. It drops the Pixel 5’s wireless charging, but hey, there’s a headphone jack.
The Pixel 5a with 5G is up for preorder starting today.
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Shopistry bags $2M to provide ‘headless commerce without the headaches’
Canada-based Shopistry wants to turn the concept of headless commerce, well, on its head. On Monday, the e-commerce startup announced $2 million in seed funding to continue developing its toolkit of products, integrations, services and managed infrastructure for brands to scale online.
Jaafer Haidar and Tariq Zabian started Shopistry in 2019. Haidar’s background is as a serial technology founder with exits and ventures in e-commerce and cloud software. He was working as a venture capitalist when he got the idea for Shopistry. Zabian is a former general manager at OLX, an online classified marketplace.
Shopistry enables customers to create personalized commerce experiences accessible to all. Haidar expects headless will become the dominant architecture over the next five years, though he isn’t too keen on calling it “headless.” He much prefers the term “modular.”
“It’s a modular system, we call it ‘headless without the headaches,’ where you grab the framework to manage APIs,” Haidar told TechCrunch. “After a company goes live, they can spend 50% of their budget just to keep the lights on. They use marketplaces like Shopify to do the tech, and we are doing the same thing, but providing way more optionality. We are not a monolithic system.”
Currently, the company offers five products:
- Shopistry Console: Brands turn on their optimal stack and change anytime without re-platforming. There is support for multiple e-commerce administrative tools like Shopify or Square, payment providers, analytics and marketing capabilities.
- Shopistry Cloud is a managed infrastructure spearheading performance, data management and orchestration across services.
- Shopistry Storefront and Mobile to manage web storefronts and mobile apps.
- Shopistry CMS, a data-driven, headless customer management system to create once and publish across channels.
- Shopistry Services, an offering to brands that need design and engineering help.
Investors in the seed round include Shoptalk founder Jonathan Weiner, Hatch Labs’ Amar Varma, Garage Capital, Mantella Venture Partners and Raiven Capital.
“At MVP we love companies that can simplify complexity to bring the proven innovations of large, technically sophisticated retailers to the masses of small to midsize retailers trying to compete with them,” said Duncan Hill, co-founder and general partner at Mantella Venture Partners, in a written statement. “Shopistry has the team and tech to be a major player in this next phase of the e-commerce evolution. This was easy to get excited about.”
Shopistry is already working with retailers like Honed and Oura Ring to manage their e-commerce presences without the cost, complexity or need for a big technology team.
Prior to going after the seed funding, Haidar and Zabian spent two years working with high growth brands to build out its infrastructure. Haidar intends to use the new capital to future that development as well as bring on sales and marketing staff.
Haidar was not able to provide growth metrics just yet. He did say the company was growing its customer base and expects to be able to share that growth next year. He is planning to add more flexibility and integrations to the back end of Shopistry’s platform and add support for other platforms.
“We are focusing next on the go-to-market perspective while we gear up for our big launch coming in the fourth quarter,” he added. “There is also a big component to ‘after the sale,’ and we want to create some amazing experiences and focus on back office operations. We want to be the easiest way to control and manage data while maintaining a storefront.”
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Reddit is quietly rolling out a TikTok-like video feed button on iOS
From Instagram’s Reels to Snapchat’s Spotlight, most social media platforms are looking toward the TikTok boom for inspiration. Now, even Reddit, a discussion-based forum, is making short-form video more pronounced on its iOS app.
According to Reddit, most iOS users should have a button on their app directly to the right of the search bar — when tapped, it will show a stream of videos in a TikTok-like configuration. When presented with a video, (which shows the poster who uploaded it and the subreddit it’s from), users can upvote or downvote, comment, gift an award or share it. Like TikTok, users can swipe up to see another video, feeding content from subreddits the user is subscribed to, as well as related ones. For instance, if you’re subscribed to r/printmaking, you might see content from r/pottery or r/bookbinding.
The user interface of the videos isn’t new — Reddit has been experimenting with this format over the last year. But before, this manner of watching Reddit videos was only accessible by tapping on a video while scrolling through your feed — rather than promoting discovery of other communities, the first several videos recommended would be from the same subreddit.
Image Credits: Reddit, screenshots by TechCrunch
“Reddit’s mission is to bring community and belonging to everyone in the world, and subsequently, Reddit’s video team’s mission is to bring community through video,” a Reddit spokesperson told TechCrunch, about the new addition. “Over the course of the last year, our goal was to build a unified video player, and re-envision the player interface to match what users (new and old) expect when it comes to an in-app video player — especially commenting, viewing, engaging and discovering new content and communities through video,” they noted.
Reddit doesn’t yet have a timeline for when the feature will roll out to everyone, but confirmed that this icon first appeared for some users in late July and has continued to roll out to almost all iOS users. But by placing a broader, yet still personalized video feed on the home screen, Reddit is signaling a growing curiosity in short form video. In December 2020, Reddit acquired Dubsmash, a Brooklyn-via-Berlin-based TikTok competitor. The terms of the deals were undisclosed, but Facebook and Snap also reportedly showed interest in the platform, which hit 1 billion monthly views in January 2020.
Reddit declined to comment on whether or not its new video player is using an algorithm to promote discovery of new subreddits based on user activity. However, a Reddit spokesperson confirmed that the company will use Dubsmash’s technology to develop other features down the road, though not for this particular product, they said.
Reddit first launched its native video platform in 2017, which allows users to upload MP4 and MOV files to the site. Then, in August 2019, it launched RPAN (Reddit Public Access Network), which lets people livestream to selected subreddits — the most popular livestreams are promoted across the platform. Reddit currently attracts 50 million daily active visitors and hosts 100,000 active subreddits.
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Medal.tv, a video clipping service for gamers, enters the livestreaming market with Rawa.tv acquisition
Medal.tv, a short-form video clipping service and social network for gamers, is entering the livestreaming market with the acquisition of Rawa.tv, a Twitch rival based in Dubai, which had raised around $1 million to date. The seven-figure, all-cash deal will see two of Rawa’s founders, Raya Dadah and Phil Jammal, now joining Medal, and further integrations between the two platforms going forward.
The Middle East and North African region (MENA) is one of the fastest-growing markets in gaming and still one that’s mostly un-catered to, explained Medal.tv CEO Pim de Witte, as to his company’s interest in Rawa.
“Most companies that target that market don’t really understand the nuances and try to replicate existing Western or Far-Eastern models that are doomed to fail,” he said. “Absorbing a local team will increase Medal’s chances of success here. Overall, we believe that MENA is an underserved market without a clear leader in the livestreaming space, and Rawa brings to Medal the local market expertise that we need to capitalize on this opportunity,” de Witte added.
Medal.tv’s community had been asking for the ability to do livestreaming for some time, the exec also noted, but the technology would have been too expensive for the startup to build using off-the-shelf services at its scale, de Witte said.
“People increasingly connect around live and real-time experiences, and this is something our platform has lacked to date,” he noted.
But Rawa, as the first livestreaming platform dedicated to Arab gaming, had built out its own proprietary live and network streaming technology that’s now used in all its products. That technology is now coming to Medal.tv.
Image Credits: Medal.tv
The two companies were already connected before today, as Rawa users have been able to upload their gaming clips to Medal.tv, and some Rawa partners had joined Medal’s skilled player program. Going forward, Rawa will continue to operate as a separate platform, but it will become more tightly integrated with Medal, the company says. Currently, Rawa sees around 100,000 active users on its service.
The remaining Rawa team will continue to operate the livestreaming platform under co-founder Jammal’s leadership following the deal’s close, and the Rawa HQ will remain based in Dubai. However, Rawa’s employees have been working remotely since the start of the pandemic, and it’s unclear if that will change in the future, given the uncertainty of COVID-19’s spread.
Medal.tv detailed its further plans for Rawa on its site, where the company explained it doesn’t aim to build a “general-purpose” livestreaming platform where the majority of viewers don’t pay — a call-out that clearly seems aimed at Twitch. Instead, it says it will focus on matching content with viewers who would be interested in subscribing to the creators. This addresses one of the challenges that has faced larger platforms like Twitch in the past, where it’s been difficult for smaller streamers to get off the ground.
The company also said it will remain narrowly focused on serving the gaming community as opposed to venturing into non-gaming content, as others have done. Again, this differentiates itself from Twitch which, over the years, expanded into vlogs and even streaming old TV shows. And it’s much different from YouTube or Facebook Watch, where gaming is only a subcategory of a broader video network.
The acquisition follows Medal.tv’s $9 million Series A led by Horizons Ventures in 2019, after the startup had grown to 5 million registered users and “hundreds of thousands” of daily active users. Today, the company says over 200,000 people create content every day on Medal, and 3 million users are actively viewing that content every month.
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A new Senate bill would totally upend Apple and Google’s app store dominance
With two giants calling the shots and collecting whatever tolls they see fit, mobile software makers have long complained that app stores take an unfair cut of the cash that should be flowing directly to developers. Hearing those concerns, a group of senators introduced a new bill this week that, if passed, would greatly diminish Apple and Google’s ability to control app purchases in their operating systems and completely shake up the way that mobile software gets distributed.
The new bill, called the Open App Markets Act, would enshrine quite a few rights that could benefit app developers tired of handing 30% of their earnings to Apple and Google. The bill, embedded in full below, would require companies that control operating systems to allow third-party apps and app stores.
It would also prevent those companies from blocking developers from telling users about lower prices for their software that they might find outside of official app stores. Apple and Google would also be barred from leveraging “non-public” information collecting through their platforms to create competing apps.
“This legislation will tear down coercive anticompetitive walls in the app economy, giving consumers more choices and smaller startup tech companies a fighting chance,” said Senator Richard Blumenthal (D-CT), who introduced the bipartisan bill with Sen. Marsha Blackburn (R-TN), and Sen. Amy Klobuchar (D-MN). Klobuchar chairs the Senate’s antitrust subcommittee and Blackburn and Blumenthal are both subcommittee members.
Senator Blackburn called Apple and Google’s app store practices a “direct affront to a free and fair marketplace” and Sen. Klobuchar noted that their behavior raises “serious competition concerns.”
The bill draws on information collected earlier this year from that subcommittee’s hearing on app stores and competition. In the hearing, lawmakers heard from Apple and Google as well as Spotify, Tile and Match Group, three companies that argued their businesses have been negatively impacted by anti-competitive app store policies.
“… We urge Congress to swiftly pass the Open App Markets Act,” Spotify Chief Legal Officer Horacio Gutierrez said of the new bill. “Absent action, we can expect Apple and others to continue changing the rules in favor of their own services, and causing further harm to consumers, developers and the digital economy.”
The Coalition for App Fairness, a developer advocacy group, praised the bill for its potential to spur innovation in digital markets. “The bipartisan Open App Markets Act is a step towards holding big tech companies accountable for practices that stifle competition for developers in the U.S. and around the world,” CAF executive director Meghan DiMuzio said.
Hoping to head off future regulatory headaches, Apple dropped its own fees for companies that generate less than $1 million in App Store revenue from 30% to 15% last year. Google followed suit with its own gesture, dropping fees to 15% for the first $1 million in revenue a developer earns through the Play Store in a year. Some developers critical of the companies’ practices saw those changes as little more than a publicity stunt.
Developers have long complained about the high tolls they pay to distribute their software through the world’s two major mobile operating systems. That fight escalated over the last year when Epic Games circumvented Apple’s payments rules by allowing Fortnite players to pay Epic directly, setting off a legal fight that has huge implications for the mobile software world. Following a May trial, the verdict is expected later this year.
“This will make it easier for developers of all sizes to challenge these harmful practices and seek relief from retaliation, be it during litigation or simply because they dared speak up,” Epic Games VP of Public Policy Corie Wright said of the new bill.
Unlike Apple, Google does allow apps to be “sideloaded,” installed onto devices outside of the Google Play Store. But documents unsealed in Epic’s parallel case against Google revealed that the Play Store’s creator knows the sideloading process is a terrible experience for users — something the company brings up when pressuring developers to stick with its official app marketplace.
The counterargument here is that official app stores make apps safer and smoother for consumers. While Apple and Google extract heavy fees for selling mobile software through the App Store and the Google Play Store, the companies both argue that streamlining apps through those official channels protects people from malware and allows for prompt software updates to patch security concerns that could jeopardize user privacy.
“At Apple, our focus is on maintaining an App Store where people can have confidence that every app must meet our rigorous guidelines and their privacy and security is protected,” an Apple spokesperson told TechCrunch.
Adam Kovacevich, a former Google policy executive who leads the new tech-backed industry group Chamber of Progress, called the new bill “a finger in the eye” for Android and iPhone owners.
“I don’t see any consumers marching in Washington demanding that Congress make their smartphones dumber,” Kovacevich said. “And Congress has better things to do than intervene in a multi-million-dollar dispute between businesses.”
At least in Google’s case, the counterargument has its own counterargument. Android has long been notorious for malware, but apparently most of that malicious software isn’t making its way onto devices through sideloading — it’s walking through the Google Play Store’s front door.
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Consumer goods software company Aforza bags $22M to open US headquarters
Aforza, developing cloud and mobile apps for consumer goods companies, announced a $22 million Series A round led by DN Capital.
The London-based company’s technology is built on the Salesforce and Google Cloud platforms so that consumer goods companies can digitally transform product distribution and customer engagement to combat issues like unprofitable promotions and declining market share, Aforza co-founder and CEO Dominic Dinardo told TechCrunch. Using artificial intelligence, the company recommends products and can predict the order a retailer can make with promotions and pricing based on factors like locations.
The global market for consumer packaged goods apps is forecasted to reach $15 billion by 2024. However, the industry is still using outdated platforms that, in some cases, lead to a loss of 5% of sales when goods are out of stock, Dinardo said.
Aforza’s trade promotion designer mobile image. Image Credits: Aforza
Dinardo and his co-founders, Ed Butterworth and Nick Eales, started the company in 2019. All veterans of Salesforce, they saw how underserved the consumer goods industry was in terms of moving to digital.
Aforza is Dinardo’s first time leading a company. However, from his time at Salesforce he feels he got an education like going to “Marc Benioff’s School of SaaS.” The company raised an undisclosed seed round in 2019 from Bonfire Ventures, Daher Capital, DN Capital, Next47 and Salesforce Ventures.
Then the pandemic happened, which had many of the investors leaning in, which was validation of what Aforza was doing, Dinardo said.
“Even before the pandemic, the consumer goods industry was challenged with new market entrants and horrible legacy systems, but then the pandemic turned off pathways to customers,” he added. “Our mission is to improve the lives of consumers by bringing forth more sustainable products and packaging, but also helping companies be more agile and handle changes as the biggest change is happening.”
Joining DN Capital in the round were Bonfire Ventures, Daher Capital and Next47.
Brett Queener, partner at Bonfire Ventures, said he helped incubate Aforza with Dinardo and Eales, something his firm doesn’t typically do, but saw a unique opportunity to get in on the ground floor.
Also working at Salesforce, he saw the consumer goods industry as a major industry with a compelling reason to make a technology shift as customers began expecting instant availability and there were tons of emerging startups coming into the direct-to-consumer space.
Those startups don’t have a year or two to pull together the kind of technology it took to scale. With Aforza, they can build a product that works both online and off on any device, Queener said. And rather than planning promotions on a quarterly basis, companies can make changes to their promotional spend in real time.
“It is time for Aforza to tell the world about its technology, time to build out its footprint in the U.S. and in Europe, invest more in R&D and execute the Salesforce playbook,” he said. “That is what this round is about.”
Dinardo intends on using the new funding to continue R&D and to double its employee headcount over the next six months as it establishes its new U.S. headquarters in the Northeast. It is already working with customers in 20 countries.
As to growth, Dinardo said he is using his past experiences at startups like Veeva and Vlocity, which was acquired by Salesforce in 2020, as benchmarks for Aforza’s success.
“We have the money and the expertise — now we need to take a moment to breathe, hire people with the passion to do this and invest in new product tiers, digital assets and even payments,” he said.
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Google launches Android 12 beta 4, hitting the platform stability milestone
Google has now taken another step toward the public release of the latest version of the Android operating system, Android 12. The company today released the fourth beta of Android 12, whose most notable new feature is that it has achieved the Platform Stability milestone — meaning the changes impacting Android app developers are now finalized, allowing them to test their apps without worrying about breaking changes in subsequent releases.
While the updated version of Android brings a number of new capabilities for developers to tap into, Google urges its developers to first focus on releasing an Android-12-compatible update. If users find their app doesn’t work properly when they upgrade to the new version of Android, they may stop using the app entirely or even uninstall it, the company warns.
Among the flagship consumer-facing features in Android 12 is the new and more adaptive design system called “Material You,” which lets users apply themes that span across the OS to personalize their Android experience. It also brings new privacy tools, like microphone and camera indicators that show if an app is using those features, as well as a clipboard read notification, similar to iOS, which alerts to apps that read the user’s clipboard history. In addition, Android 12 lets users play games as soon as they download them, through a Google Play Instant feature. Other key Android features and tools, like Quick Settings, Google Pay, Home Controls and Android widgets, among others, have been improved, too.
Google has continued to roll out smaller consumer-facing updates in previous Android 12 beta releases, but beta 4 is focused on developers getting their apps ready for the public release of Android, which is expected in the fall.
Image Credits: Google
The company suggested developers look out for changes that include the new Privacy Dashboard in Settings, which lets users see which apps are accessing what type of data and when, and other privacy features like the indicator lights for the mic and camera, clipboard read tools, and new toggles that lets users turn off mic and camera access across all apps.
There’s also a new “stretch” overscroll effect that replace the older “glow” overscroll effect systemwide, new splash screen animations for apps and keygen changes to be aware of. And there are a number of SDKs and libraries that developers use that will need to be tested for compatibility, including those from Google and third parties.
The new Android 12 beta 4 release is available on supported Pixel devices, and on devices from select partners including ASUS, OnePlus, Oppo, Realme, Sharp and ZTE. Android TV developers can access beta 4 as well, via the ADT-3 developer kit.
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WhatsApp gains the ability to transfer chat history between mobile operating systems
WhatsApp users will finally be able to move their entire chat history between mobile operating systems — something that’s been one of users’ biggest requests to date. The company today introduced a feature that will soon become available to users of both iOS and Android devices, allowing them to move their WhatsApp voice notes, photos and conversations securely between devices when they switch between mobile operating systems.
The company had been rumored to be working on such functionality for some time, but the details of which devices would be initially supported or when it would be released weren’t yet known.
In product leaks, WhatsApp had appeared to be working on an integration into Android’s built-in transfer app, the Google Data Transfer Tool, which lets users move their files from one Android device to another, or switch from iOS to Android.
The feature WhatsApp introduced today, however, works with Samsung devices and Samsung’s own transfer tool, known as Smart Switch. Today, Smart Switch helps users transfer contacts, photos, music, messages, notes, calendars and more to Samsung Galaxy devices. Now, it will transfer WhatsApp chat history, too.
WhatsApp showed off the new tool at Samsung’s Galaxy Unpacked event, and announced Samsung’s newest Galaxy foldable devices would get the feature first in the weeks to come. The feature will later roll out to Android more broadly. WhatsApp didn’t say when iOS users would gain access, but a spokesperson for WhatsApp told TechCrunch the team is working to bring the feature to users worldwide.
To use the feature, WhatsApp users will connect their old and new device via a USB-C to Lightning cable, and launch Smart Switch. The new phone will then prompt you to scan a QR code using your old phone and export your WhatsApp history. To complete the transfer, you’ll sign into WhatsApp on the new device and import the messages.
Building such a feature was non-trivial, the company also explained, as messages across its service are end-to-end encrypted by default and stored on users’ devices. That meant the creation of a tool to move chat history between operating systems required additional work from both WhatsApp as well as operating system and device manufacturers in order to build it in a secure way, the company said.
“Your WhatsApp messages belong to you. That’s why they are stored on your phone by default, and not accessible in the cloud like many other messaging services,” noted Sandeep Paruchuri, product manager at WhatsApp, in a statement about the launch. “We’re excited for the first time to make it easy for people to securely transfer their WhatsApp history from one operating system to another. This has been one of our most requested features from users for years and we worked together with operating systems and device manufacturers to solve it,” he added.
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Samsung’s latest Galaxy Fold adds stylus support, waterproofing and an under-display camera
Behold, Samsung’s latest flagship. With the Galaxy Note out of the way — for this year, at least — the company used today’s Unpacked event to breathe added legitimacy into its foldable line. The original Galaxy Fold, introduced in 2019, represent a sort of experiment for the company (along with all the hiccups that entailed), as the first foldable from a major hardware manufacture, whereas last year’s Galaxy Z Fold 2 found the company correcting some of the glaring issues with its predecessor.
Today’s event finds the company making the case for Galaxy Z Fold 3 as something beyond an experiment or a curiosity. The task will almost certainly be an uphill battle for the next few generations. Unlike the latest version of the Flip, which starts at a price reduced considerably from its predecessor, the new Fold drops the entry price $200, down to $1,800. Any price reduction is a step in the right direction — and something that should be increasingly feasible as the technology continues to scale. But even in the world of premium flagships, that will continue to be a tough pill to swallow.
Image Credits: Brian Heater
What the upgraded Fold truly brings to the table, however, is a continued refinement to build materials that make the foldable screen a feasible option for day to day usage. This, of course, is precisely what hamstrung the original. Sure, the company did a lot of testing in controlled rooms, but once the product got out into the world (and into the hands of non-Samsung employees), problems of durability began cropping up, resulting in displays that were unintentionally damaged in a variety of imaginative ways.
The Galaxy Z Fold features a stronger frame made of “Armor Aluminum,” new protective film for the foldable display, Gorilla Glass Victus on the front-facing screen and an IPX8 rating — representing the first waterproof rating for the company’s foldable. Waterproofing has, of course, become something of an industry standard, but obviously things complicate quickly when you add folding mechanisms into the equation.
In fact, that’s why the rating has an “X” stuck in the middle of it. It’s effectively protected from accidental dunks in water, but not dust and debris. This is due to the hinge mechanism created for earlier models that allows some particulate matter through, but sweeps it away with a built in brush that moves as the device opens. That effectively protects it from getting behind the screen, where it could damage the phone with a finger press on the other side.
Image Credits: Brian Heater
Of course, the stronger protective film is the thing. It’s what’s (hopefully) standing between you and damaging your phone’s biggest selling point with an overzealous finger press — or, for that matter, a stylus. The Fold, after all, is following in the footsteps of Samsung’s S series by blurring the line with the Note (which handily opted to sit this round out).
In fact, Samsung actually went out of its way to create a special Fold Edition of the S-Pen specially designed to not damage the Fold display. It’s optional, of course, and as with the S21, there’s slot for the stylus in the handset — that’s to be expected, given the relatively fragility of the product. There will, of course, be a case with a built-in S-Pen holster.
The Fold Edition S-Pen is smaller and features a spring-loaded tip designed to retract so you don’t damage the screen by writing/drawing too hard. Certainly the Fold is a clear candidate for stylus functionality, given its 7.6-inch canvas that puts even the Note Ultra’s 6.9-inch screen to shame. Of course, the feasibility of this combination has been severely hampered by structural integrity issues with the screen. It will be interesting to see how the company has managed to navigate that.
At 7.6 inches (2208 x 1768, 374 ppi), the primary screen is largely unchanged. The cover screen, too, is about the same, at 6.2 inches — though it now joins the main screen with a 120 Hz refresh rate.
Image Credits: Brian Heater
Notably, the Galaxy Z Fold 3 is the first Samsung device to add an under-display camera. That, along with foldable displays, has been one of the biggest holy grails in the smartphone category for the past several years. Samsung’s not the first to introduce the technology. A handful of Chinese manufacturers, including Xiaomi and Oppo, have either released or plan to release devices sporting the technology.
It’s telling that the company opted to test the water with the Fold. Aside from the obvious aspect of creating a contiguous display, it gives the company the opportunity to test out another mainstream technology. The dirty little secret about the first generation of under-screen cameras is that the picture quality tends to suck. Samsung surely knows this and has opted to stick it on a device that already has a selfie camera above its front display.
The company describes new tech as follows, “the minimum pixels applied on top of the camera hole, Z Fold 3 features an increased viewable area so users get an unbroken canvas for their favorite apps.” The thinking here is that the internal camera simply doesn’t get as much use, save for things like teleconferencing (which is, granted, something we’ve been doing a lot more of in the past year). As currently configured, it’s a bit of a compromise on both ends. Picture quality takes a hit and the camera hole is still semi-visible. So, either the best or worst of both worlds, depending on what you’re looking for.
Image Credits: Brian Heater
The under-display camera is four megapixels (when was the last time you saw one of those?), verses the 10-megapixel front/cover camera. The rear camera setup is virtually identical to its predecessor:
- 12MP Ultra Wide. F2.2, Pixel size: 1.12μm, FOV: 123-degree
- 12MP Wide-angle. Dual Pixel AF, OIS, F1.8, Pixel size: 1.8μm, FOV: 83-degree
- 12MP Telephoto. PDAF, F2.4, OIS, Pixel size: 1.0μm, FOV: 45-degree
The battery has taken a bit of a hit, down from 4,500 to 4,400mAh (spread out over two modules, as is the foldable way). The Fold also supports fast charge/fast wireless and Wireless Powershare to use that 4,400mAh battery to power other gadgets. Samsung generally doesn’t offer battery estimates for phones prior to release, so wait on the review for that. The whole thing is powered by a Snapdragon 888 chip (market depending), coupled with 12GB of RAM and either 256 or 512GB of storage.
Image Credits: Brian Heater
Like the rest of the devices announced today, the Galaxy Z Fold 3 is up for preorder now and starts shipping on the 26th. The $1,800 price tag continues to be a roadblock toward more mainstream adoption, though the company has moved a number of these devices to early adopters already. Preorders get a $200 Samsung Credit.
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