mobile advertising
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First, there were teeny mobile banner ads pioneered by companies like AdMob, which Google bought for $750 million. Then there were full-screen interstitial ads. Those gave way to mobile video ads and then Facebook’s behemoth of a targeted mobile ad network.
So what’s next in mobile advertising? Read More
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More consolidation afoot in the world of mobile ads. Perion, the publicly-listed mobile app services company that was the subject of a reverse takeover by Conduit last year, is today announcing an acquisition to further build out its marketing business: it’s buying the young (but profitable) ad aggregation platform Grow Mobile. Read More
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