mobile advertising
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Google Confirms Acquisition Of Agawi, A Specialist In Streaming Native Mobile Apps
Native apps have overtaken the web as the main place where smartphone users go for entertainment, information and more. So it should come as no surprise that one of the companies that profits the most from our use of the web is looking for ways to get us to use the it more again. According to The Information, Google last year secretly acquired a startup called Agawi, which had developed… Read More
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Apple Finally Takes iAd To Latin America, In A Deal With ‘Market Maker’ IMS
iAd, Apple’s advertising platform for apps on iOS devices like the iPhone and iPad, has been gradually building up its international business since first going live in the U.S. in 2010, and today comes the latest step in that progress: it is bringing iAds to Latin America, starting first with Brazil and Mexico and eventually expanding to other countries like Venezuela, Argentina and… Read More
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Months After Taking On A New Name And Biz Model, The Mobile Majority Reports A $50M Revenue Run Rate
Six months ago, mobile advertising startup PaeDae changed its name to The Mobile Majority, adjusted its business model, and raised some extra money. Now founder and CEO Rob Emrich is saying that the move has paid off, with the company hitting a $50 million revenue run rate in November. When I wrote about PaeDae last year, it had built a mobile rewards network and was looking to expand into… Read More
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Gallop Labs Raises $2M To Help Mobile Publishers Find And Monetize Valuable Users
Mobile marketing startup Gallop Labs is announcing that it has raised $2 million in seed funding. The round was led by Golden Venture Partners and Mantella Venture Partners. Angel investors include Allen Lau (CEO of popular social reading startup Wattpad, and an investor through Two Small Fish Ventures), Kontagent co-founder Albert Lai (now CEO of Big Viking Games), and Jennifer Lum (co-founder… Read More
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Opera Buys AdVine To Expand Its Mobile Ad Network In Africa
Opera — the Norway-based company that develops data-compressed web browsers, app storefronts, and other cloud-based services for mobile and other platforms — has made another acquisition to build out Mediaworks, its mobile advertising subsidiary. It has bought AdVine, a mobile ad network based in Cape Town, South Africa. This is Opera’s first acquisition in the… Read More
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Tumblr Rolls Out Mobile App Install Ads In The Form Of Shareable Sponsored Posts
Tumblr this morning is rolling a new mobile-only ad unit called “Tumblr Sponsored Apps” which will allow app publishers to target the social blogging service’s largely Millennial and heavily mobile audience with creative posts designed to drive users to the iTunes App Store and Google Play to download new applications. App install ads, as these units are commonly called,… Read More
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Mobile Ad Startup AppLovin Acquires German Ad Network Moboqo
AppLovin is setting up its European expansion by acquiring German-based mobile ad network Moboqo. Palo Alto-headquartered AppLovin helps mobile developers find new customers by targeting ads at people similar to the existing user base, then it continues engaging those customers with personalized, retargeted ads. Co-founder and CEO Adam Foroughi told me a few months ago that the… Read More
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Location Is Everything, As Mobile Ad Startup xAd Raises $50M Led By IVP
xAd, a mobile ad startup that specialises in serving media specific to a user’s location, is today announcing $50 million in funding — significant not only for the size of the round, but also for the context around the money coming into its coffers. xAd is already profitable, growing fast, wasn’t in the market for raising financing (it has “several million dollars… Read More
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Facebook Turns On “Bandwidth Targeting” To Match Mobile Ads To Your Network Quality
Facebook today counts more users, and faster growth, outside of its home market of the U.S. than inside it, but the U.S. still accounts for nearly half of all the social network’s ad revenues. To help boost the ratio in emerging, rapidly expanding markets, where mobile devices are the primary means for going online, today Facebook said it would turn on a new piece of ad tech called… Read More
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Mobile Intelligence Startup Quettra Comes Out Of Stealth, Raises $2.9M Seed Round
Quettra, a mobile advertising startup founded by the former head of search and discovery for Google’s Play Store Ankit Jain, today announced that it has raised a $2.9 million seed round.
Investors include CrunchFund (which was founded by TechCrunch founder Michael Arrington), Data Collective, Google Ventures, Horizons Ventures, Miramar Digital Ventures and SV Angel, as well as… Read More
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