mobile advertising
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Liftoff delivers personalized ads that are designed to drive actions, not installs
Mobile marketing startup Liftoff pitches itself as a way for mobile advertisers to focus on what really matters — not installs, but rather purchases and other actions that result in revenue. It’s not a unique idea. After all, we’re seeing more platforms adopting ads designed for re-engagement — in fact, the format is supposed to be included as part of Apple’s… Read More
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Facebook set to foster popularity of branded content
Branded content was already becoming more attractive to many marketers and publishers trying to navigate the shoals of the online media ecosystem. Now, thanks to Facebook, it’s set to really take off. I think this sector will grow quickly, and in some interesting new directions. Read More
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New MoPub report aims to help publishers navigate the ad network landscape
Mobile publishers need to work with at least a few different ad networks — that’s kind of the whole point of ad exchanges like Twitter-owned MoPub. Today the company is releasing a report that should give publishers a little more context when deciding which networks to work with. For starters, the report says that 53 percent of MoPub publishers work with between two and five… Read More
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UberMedia connects cross-channel ad impressions to actual store visits
Mobile ad company UberMedia is expanding its measurement and attribution business in a big way. You may remember UberMedia as the company that owns social apps like Echofon and UberSocial. While that’s still the case, it has shifted its attention over the past few years to its mobile ad platform, which uses the apps as a source of data — and which can tell advertisers whether… Read More
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Fear, Loathing And Opportunity On Display As Ad Industry Eyeballs Spectre Of Mobile Ad Blocking
A fractious MWC16 panel on mobile ads brought several executives from the ad industry side plus ad behemoth Google face-to-face with what might be their worst nightmare: network-level mobile ad blocking… Shine Signs First European Carriers To Its Network-Level Ad Blocking Tech
The ad-blocking wars are stepping up a gear today as mobile network-level ad blocker startup Shine has announced it’s signed its first European carriers to roll out its tech. Telenor Jumps Into Ad Tech, Acquires Tapad For $360M
Verizon isn’t the only carrier that wants to ramp up in ad tech to complement (and offset) its legacy business. Today, Norway-based Telenor announced that it has acquired Tapad, a New York-based cross-device retargeting startup co-founded by two Norwegians, Are Traasdahl and Dag Liodden, for $360 million “on a debt and cash-free basis.”
The price covers 95% of the… Read More
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U.K. Carrier EE Looking At Giving Users Control Over Mobile Ads
The momentum against increasingly intrusive ad tech is continuing to gain strength, with major U.K. carrier EE stepping into the debate with an announcement that it’s launching a strategic review on whether to offer its users the ability to control the advertising they see on their mobile devices. Read More
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IronSource Merges With Supersonic In Mobile Ad Consolidation Play
On the heels of AOL snapping up Millennial Media last week comes another mobile advertising consolidation play. IronSource, a specialist in mobile app distribution and promotion services, has merged with SupersonicAds, a mobile ad company specialising in in-game and in-app ads. The deal will create one large mobile ad player, covering 1 billion monthly users and expected to generate $450… Read More
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Yozio Raises $7M Series A To Help Apps Gain Users Through Organic Channels
Yozio, which helps developers acquire more mobile users without spending tons of money on app-install ads, will expand its growth platform after landing a $7 million Series A. The round was led by Foundation Capital, with participation from firms including Illuminate Ventures, Webb Investment Network, and AME Cloud Ventures. Read More
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