M&A
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DevOps platform JFrog acquires AI-based IoT and connected device security specialist Vdoo for $300M
JFrog, the company best known for a platform that helps developers continuously manage software delivery and updates, is making a deal to help it expand its presence and expertise in an area that has become increasingly connected to DevOps: security. The company is acquiring Vdoo, which has built an AI-based platform that can be used to detect and fix vulnerabilities in the software systems that work with and sit on IoT and connected devices. The deal — in a mix of cash and stock — is valued at approximately $300 million, JFrog confirmed to me.
Sunnyvale-based, Israeli-founded JFrog is publicly traded on Nasdaq, where it went public last September, and currently it has a market cap of $4.65 billion. Vdoo, meanwhile, had raised about $70 million from investors that include NTT, Dell, GGV and Verizon (disclaimer: Verizon owns TechCrunch), and when we covered its most recent funding round, we estimated that the valuation was somewhere between $100 million and $200 million, making this a decent return.
Shlomi Ben Haim, JFrog’s co-founder and CEO, said that his company’s turn to focusing deeper on security, and making this acquisition in particular to fill out that strategy, are a natural progression in its aim to build out an end-to-end platform for the DevOps team.
“When we started JFrog, the main challenge was to educate the market on what we saw as most important priorities when it comes to building, testing and deploying software,” he said. Then sometime around 2015-2016 he said they started to realize there was a “crack” in the system, “a crack called security.” InfoSec engineers and developers sometimes work at cross purposes, as “developers became too fast” the work they were doing has inadvertently led to a lot of security vulnerabilities.
JFrog has been building a number of tools since then to address that and to bring the collective priorities together, such as its X-ray product. And indeed, Vdoo is not JFrog’s first foray into security, but it represents a significant step deeper into the hardware and systems that are being run on software. “It’s a very important leap forward,” Ben Haim said.
For its part, Vdoo was born out of a realization as well as a challenging mission: IoT and other connected devices — a universe of some 50 billion pieces of hardware as of last year — represents a massive security headache, and not just because of the volume of devices: Each object uses and interacts with software in the cloud and so each instance represents a potential vulnerability, with zero-day vulnerabilities, CVEs, configuration and hardening issues, and standard non-compliance among some of the most common.
While connected-device security up to now has typically focused on monitoring activity on the hardware, how data is moving in and out of it, Vdoo’s approach has been to build a platform that monitors the behavior of the devices themselves on top of that, using AI to compare that behavior to identify when something is not working as it should. Interestingly, this mirrors the kind of binary analysis that JFrog provides in its DevOps platform, making the two complementary to each other.
But what’s notable is that this will give JFrog a bigger play at the edge, since part of Vdoo’s platform works on devices themselves, “micro agents” as the company has described them to me previously, to detect and repair vulnerabilities on endpoints.
While JFrog has built a lot of its own business from the ground up, it has made a number of acquisitions to bolt on technology (one example: Shippable, which it used to bring continuous integration and delivery into its DevOps platform). In this case, Netanel Davidi, the co-founder and CEO of Vdoo (who previously co-founded and sold another security startup, Cyvera, to Palo Alto Networks) said that this was a good fit because the two companies are fundamentally taking the same approaches in their work (another synergy and justification for DevOps and InfoSec being more closely knitted together too I might add).
“In terms of the fit between the companies, it’s about our approach to binaries,” Davidi said in an interview, noting that the two being on the same page with this approach was fundamental to the deal. “That’s only the way to cover the entire pipeline from the very beginning, when they go you develop something, all the way to the device or to the server or to the application or to the mobile phone. That’s the only way to truly understand the context and contextual risk.”
He also made a note not just of the tech but of the talent that is coming on with the acquisition: 100 people joining JFrog’s 800.
“If JFrog chose to build something like this themselves, they could have done it,” he said. “But the uniqueness here is that we have built the best security team, the best security researchers, the best vulnerability researchers, the best reverse engineers, which focus not only on embedded systems, and IoT, which is considered to be the hardest thing to learn and to analyze, but also in software artifacts. We are bringing this knowledge along with us.”
JFrog said that Vdoo will continue to operate as a standalone SaaS product for the time being. Updates that are made will be in aid of supporting the JFrog platform and the two aim to have a fully integrated, “holistic” product by 2022.
Along with the deal, JFrog reiterated financial guidance for the next quarter that will end June 30, 2021. It expects revenues of $47.6 million to $48.6 million, with non-GAAP operating income of $0.5 million to $1.5 million and non-GAAP EPS of $0.00 to $0.01, assuming approximately 104 million weighted average diluted shares outstanding. For Full Year 2021, revenues are expected to be $198 million to $204 million, with non-GAAP operating income between $5 million and $7 million and an approximately 3% increase in weighted average diluted shares. JFrog anticipates consolidated operating expenses to increase by approximately $9-10 million for the remainder of 2021, subject to the acquisition closing.
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Gusto makes first acquisition, buying Ardius to expand into R&D tax credits
Free money from the government sounds like winning the lottery, but the reality is that most tech startups and even local retail businesses and restaurants can potentially qualify for tax credits related to research and development in the United States. Those credits, which is what helps tech giants keep their tax rates to near zero, are hard for smaller companies to receive because of extensive documentation requirements and potential audit costs.
So a number of startups have been launched to solve that gap, and now, larger companies are entering the fray as well.
Gusto, which started off with payroll for SMBs and has since expanded into employee on-boarding, insurance, benefits and other HR offerings, today announced that it is acquiring Ardius, a startup designed to automate tax compliance particularly around R&D tax credits.
The Los Angeles-based company was founded by Joshua Lee in 2018, who previously had worked for more than a decade at accounting firm EY. Terms of the deal were not disclosed, and Ardius will run as an independent business with the entire team transitioning to Gusto.
The strategy here is simple: Most R&D credits require payroll documentation, data that is already stored in Gusto’s system of record. Ardius in its current incarnation was designed to tap into a number of payroll data providers and extract that data and turn it into verifiable tax documents. With this tie-up, the companies can simply do that automatically for Gusto’s extensive number of customers.
Joshua Reeves, co-founder and CEO of Gusto, said that the acquisition falls in line with the company’s long-term focus on customers and simplicity. “We want to bring together technology, great service, [and] make government simpler,” he said. “In some ways, a lot of stuff we’re doing — make payroll simpler, make healthcare simpler, make PPP [loans] and tax credits simpler — just make these things work the way they’re intended to work.” The company presumably could have built out such functionality, but he noted that “time to market” was a crucial point in making Ardius the company’s first acquisition.
Tomer London, co-founder and chief product officer, said that “we’ve been looking at this space for a long time because it kind of connects to one of our original product principles of building a product that is opinionated,” he said. In a space as complicated as HR, “we want to be out there and be an advisor, not just a tool. And this is just such a great example of where you can take the payroll data that we already have and in just a few clicks and in a matter of a few days, get access to really important cash flow for a business.” He noted that tax credits is “something that’s been on our roadmap for a long time.”
Gusto works with more than 100 third-party services that integrate on top of its platform. Reeves emphasized that while Ardius is part of Gusto, all companies — even those that might compete directly with the product — will continue to have equal access to the platform’s data. In its release, the company pointed out that Boast.ai, Clarus, Neo.Tax and TaxTaker are just some of the other tax products that integrate with Gusto today.
Of course, Ardius is just one of a number of competitors that have popped up in the R&D and economic development tax credit space. MainStreet, which I last profiled in 2020 for its seed round, just raised $60 million in funding in March led by SignalFire. Meanwhile, Neo.tax, which I also profiled last year, has raised a total of $5.5 million.
Reeves was sanguine about the attention the space is garnering and the potential competition for Ardius. When it comes to R&D tax credits, “whatever creates more accessibility, we’re a fan of,” he said. “It’s great that there’s more awareness because it’s still under-utilized frankly.” He emphasized that Gusto would be able to offer a more vertically-integrated solution given its data and software than other competitors in the space.
While the pandemic particularly hit SMBs, who often lacked the financial wherewithal of larger companies to survive the crisis, Gusto actually expanded its business as new companies sprouted up. Reeves said the company grew its customer base 50% in its last fiscal year, which ended in April. It “turns out in a health pandemic and in an economic crisis, things like payroll and accessing health care are quite important,” he said. Gusto launched a program to help SMBs collect the government’s stimulus PPP loans.
The company’s main bases of operation are in San Francisco, Denver and New York City, and the company has a growing contingent of remote workers, including the Ardius crew, who will remain based in LA. While Reeves demurred on future acquisitions, Gusto’s focus on expanding to a comprehensive financial wellness platform for both employees and businesses would likely suggest that additional acquisitions may well be in the offing in the future.
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Uberall raises $115M, acquires MomentFeed to scale up its location marketing services
Location-based services may have had their day as a salient category for hot apps or innovative tech leveraging the arrival of smartphones, but that’s largely because they are now part of the unspoken fabric of how we interact with digital services every day: We rely on location-specific information when we are on search engines, when we are using maps or weather apps, when we are taking and posting photos and more.
Still, there remain a lot of gaps in how location information links up with accurate information, and so today a company that’s made it its business to address that is announcing some funding as it scales up its service.
Uberall, which works with retailers and other brick-and-mortar operators to help them update and provide more accurate information about themselves across the plethora of apps and other services that consumers use to discover them, is announcing $115 million in funding. Alongside that, the Berlin startup is making an acquisition: it’s buying MomentFeed, a location marketing company based out of Los Angeles, to continue scaling its business.
The funding is being led by London-based investor Bregal Milestone, with Level Equity, United Internet and Uberall management also participating. From what we understand from sources, the funding values Uberall at around $500 million, and the deal for MomentFeed was made for between $50 million and $60 million.
The business combination is building way more scale into the platform: Uberall said that together they will manage the online presence for 1.35 million business locations, making the company the biggest in the field, with customers including the gas station operator BP, KFC, clothes and food chain Marks and Spencer, McDonald’s and Pizza Hut.
Florian Hübner, the CEO and co-founder of Uberall, noted in an interview that the companies have quite a lot of overlap, and in fact prior to the deal being made the companies worked together closely in the U.S. market, but all the same, MomentFeed has built some specific technology that will enrich the wider platform, such as a particularly strong tool for measuring sentiment analysis.
“Managing the online presence” is not a company’s website, nor is it its apps, but may nevertheless be its most common digital touchpoints when it comes to actually engaging with consumers online. It includes how those companies appear on local listings services like Yelp or TripAdvisor, or mapping apps like Google’s — which provide not just listings information like addresses and opening hours but also customer reviews — or social apps or location-based advertising. Altogether, when you are considering a company with multiple locations and the multiple touchpoints a consumer might use, it ends up being a complicated mess of places that need to be managed and kept up to date.
“We are the catalyst for this huge ecosystem where we enable the brands to use everything that the other tech platforms are offering in the best possible way,” Hübner told me. The tech platforms, meanwhile, are willing to work with middleware companies like Uberall to make the information on their services more accurate and complete by connecting with businesses when they have not managed to do so directly on their own. (And if you’ve ever been caught out by the wrong opening times on a Google Maps entry, or any other entry or piece of information elsewhere, you know this is an issue.)
And of course expecting any company with potentially hundreds of locations to provide the right details without a tool is also a nonstarter. “Casually updating 100,000 profiles is super hard,” Hübner said.
It also provides services to update information about vaccine and COVID-19 testing clinics, as well as other essential services that also have to contend with the same variations in location, opening hours and customer feedback as any other business on a site like Google Maps.
Altogether, Uberall has built out a platform that essentially connects up all of those end points, so that an Uberall customer can use a dashboard to provide updates that populate automatically everywhere, and also to read and respond to reviews.
Conversely, Uberall also can look out for instances where a company is being unofficially represented, or misrepresented, and locks those down. Alongside those, it has built a location-based marketing service that also serves ads for its customers. It is somewhat akin to social media management tools, which let you manage social media accounts and social media marketing campaigns, except that it’s covering a much more fragmented and disparate set of places where a company might appear online.
The bigger picture here is that just as location-based marketing is a fragmented business, so is the business of providing services to manage it. This move reduces down that field a little more and improves the efficiency of scaling such services.
“As we saw the market trending towards consolidation, we considered several potential companies to merge with. Uberall was by far our most preferred,” said MomentFeed CEO Nick Hedges in a statement. “This combination makes enormous strategic sense for our customers, who represent the who’s-who of leading U.S. omni channel brands. It helps accelerate our already rapid pace of innovation, giving customers an even greater edge in the hyper-competitive world of ’Near Me’ Marketing.” After the deal closes, Hedges will become Uberall’s chief strategy officer and EVP for North America.
“We are thrilled to partner with the Uberall team for this next phase of growth. Our strategic investment will significantly accelerate Uberall’s ambition to become the leading ‘Near Me’ Customer Experience platform worldwide. Uberall’s differentiated full-suite solution is unsurpassed by competition in terms of integration and functionality, providing customers with a real edge to reach, interact with, and convert online customers. We look forward to supporting Florian, Nick and their talented team to deliver on their exciting innovation and expansion roadmap,” said Cyrus Shey, managing partner of Bregal Milestone, in a statement.
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Facebook buys game studio BigBox VR
Facebook has bought several virtual reality game studios over the past couple of years, and they added one more to their portfolio Friday with the acquisition of Seattle-based BigBox VR.
The studio’s major title, “Population: One,” was one of the big post-launch releases for Facebook’s Oculus Quest 2 headset and is a pretty direct Fortnite clone, copying a number of key gameplay techniques while adapting them for the movements unique to virtual reality and bringing in their own lore and art style.
As has been the case for most of these studio acquisitions, terms weren’t disclosed. BigBox raised $6.5 million according to Crunchbase, with funding from Shasta Ventures, Outpost Capital, Pioneer Square Labs and GSR Ventures.
“POP: ONE stormed onto the VR scene just nine months ago and has consistently ranked as one the top-performing titles on the Oculus platform, bringing together up to 24 people at a time to connect, play, and compete in a virtual world,” Facebook’s Mike Verdu wrote in a blog post.
It’s not unusual for a gaming hardware platform owner to build up their own web of studios building platform exclusives, but in the VR world things are a little different, given that Facebook has few real competitors.
While many of the developers inside Oculus Studios continue to build titles for Valve’s Steam store, which are accessible with third-party headsets, most non-Facebook VR platforms seem to be a shrinking piece of the overall VR pie, having been priced out of the market by Facebook’s aggressive pursuit of a mass market audience. Facebook’s Oculus Quest 2 retails for $299 and the company has said that it outsold all of its previous devices combined in its first few months.
In April, Facebook acquired Downpour Interactive, maker of the VR shooter “Onward.”
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Carlyle acquires 1E.com, an endpoint and hybrid working specialist, in $270M deal
Remote work was the order of the day for the past 16 months, but as we (fingers crossed) move out of the pandemic, it’s looking like a lot of people may move into a new era of hybrid work: less focus being present in offices to feel like you are getting things done, less time commuting and more time to be productive. To help better address that opportunity, a company called 1E, which builds solutions for companies to enable hybrid working along with managing the wider space of endpoint management, has been acquired by Carlyle on the heels of a strong year of business.
The private equity firm has picked up the London-based company in a deal that values the company at $270 million.
The acquisition is coming in the form of a majority stake with CEO and co-founder Sumir Karayi maintaining a significant minority stake, along with employees of the company. The firm is completely bootstrapped — no outside investors, no VCs on the cap table prior to this deal — and profitable, with growth of 28% in the last year.
The birth and now exit of 1E is an interesting counterpoint to that of most of the enterprise startups that you will read about on the pages of TechCrunch, or maybe in tech press overall.
The company was started in 1997 when Karayi and co-founders Phil Wilcock and Mark Blackburn were at Microsoft working as in-house consultants helping enterprises adopt and adapt to Microsoft software. Karayi decided he wanted to start something of his own, rather than, in his words, “working for Microsoft forever.”
Given his background, his business started first as a consultancy, but he said that it didn’t take long to pivot, since “We realized that the problems we were looking to solve we needed to build technology to do that, so we started to write our own software.”
The company got its start as a Microsoft shop, building endpoint technology management, along with tools to help companies manage their computer terminals and networks better. That included products like NightWatchman, a power management tool for PCs and servers that helped save energy consumption for businesses; Nomad, a bandwidth management tool that helps reduce server usage; and Shopping, a platform for companies to build app store-like experiences for internal employees or customer-facing tools.
Over time — years before the COVID-19 pandemic — that also evolved into software to enable hybrid working environments, which were already emerging as a thing and already posing challenges to businesses and users.
“The challenge was that remote working was a second-class experience,” he said, with technical support, software usage, network connectivity, device issues and just about everything harder to sort out when problems arose for workers not working in the office. So 1E — a play on the last two characters of the error message you get on a failing PC, “STOP 0x0000001E” — built software to address that, too.
Overall the company amassed some 40 patents on its technology, which now is used across more than 11 million devices among 500 large enterprise customers, including AT&T, Nestlé and a number of big banks that can’t be named.
It’s been the remote working software that has seen the company through an especially strong year — no surprise there, given the environment many of us have been working in — where businesses have been buying its tools as part of their “digital transformation” efforts, and it was this that got Karayi thinking that the company — which had largely built the business it had today on an employee base of people who just like building new things, and word-of-mouth between end users — could finally do with an outside investment and cash injection to take the business to the next level.
“We’re going through a seismic change right now and we think it’s a big opportunity for 1E,” he noted, adding that while many of us might feel like remote work is everywhere, he believes this is just the beginning of how to enable better remote working. “I think the office boat has sailed,” he said.
1E went with Carlyle among a number of other bidders as it seemed like the right fit: strong support and understanding of the business, combined with a well-recognized name. The plan more generally is to follow the PE playbook if all goes well: four years of growth, with “all later options open.”
“We were attracted to 1E’s fully integrated digital experience technology, which is differentiated by its advanced remediation and automation capabilities, and are delighted to partner with Sumir as we support the company as it enters its next phase of growth,” said Fernando Chueca, a managing director in the Carlyle Europe Technology Partners (CETP) advisory team. “With strong industry tailwinds, we believe 1E has significant growth opportunities and we look forward to supporting another founder-backed business to scale through investments in product innovation, commercial operations, and international expansion.”
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Sinch snaps up MessageMedia for $1.3B to compete with Twilio in business SMS services
Sinch — the Swedish company that provides a suite of services for companies to build communications and specifically “customer engagement” into their services by way of APIs — has made yet another acquisition in its global march to scale up its business and compete more squarely with Twilio. The company today announced that it has acquired MessageMedia, a provider of SMS and other messaging services for businesses to manage customer relations, user authentication, alerts and more.
The acquisition is being made for $1.3 billion — comprised of $1.1 billion in cash and the rest in shares (or in Sweden’s currency, SEK10,745 million in total based on Sinch’s share price and yesterdays exchange rate). The deal is expected to close in the second half of this year.
The deal is notable not just for giving Sinch a major inroad into the world of business SMS, but also because of the timing. Less than a month ago, Sinch’s big rival Twilio announced that it would acquire ZipWhip, another big player in the same area of business SMS, for $850 million.
MessageMedia, based out of Melbourne, Australia, is currently operational also in New Zealand, the U.S. and Europe, and it focuses on providing services primarily to the SMB market with a self-service platform where customers can build and operate services, with the option of using a web portal provided by MessageMedia to handle the traffic.
It has some 60,000 customers and handles 5 billion+ messages annually, Sinch said. Growth is particularly strong in the U.S. market, where MessageMedia is adding 1,500 new customers each month. Alongside SMS, it also provides tech for companies to build MMS experiences and mobile landing pages, and it also provides them with tools to integrate other features as well as an API gateway.
Sinch itself says it handles some 150 billion mobile customer engagements for its customers annually, and it has eight of the 10 biggest tech companies as customers.
Sinch is publicly traded in Sweden and currently has a market cap of $13.6 billion, and the deal comes just weeks after the company announced that it would be raising $1.1 billion for more acquisitions, with a big chunk of the money coming from SoftBank, one of its major backers.
Given the size of this deal announced today, now we know which deal Sinch had in mind. It would be interesting to know whether Sinch’s move to buy MessageMedia predated Twilio’s for ZipWhip, which definitely does not feel like a coincidence.
“Sinch powers mobile customer engagement for some of the largest brands and technology platforms in the world. With the acquisition of MessageMedia, Sinch will now be able to bring the benefits of enhanced mobile customer engagement to every small business on the planet,” CEO Oscar Werner said to TechCrunch. “No longer will you need the deep pockets of an enterprise or the technical skills of an engineer to deliver first-class customer experiences.”
Sinch has been on a fast pace of buying up companies in recent times to scale up its existing business, tapping not just into the huge surge of people using phones and the internet to communicate in these pandemic-stricken times, but also to bulk up and have more economies of scale in the communications industry, essentially a business built on aggregating incremental revenues.
That fact has led to a lot of consolidation, with Twilio also buying up strategic, smaller businesses in quick order.
In this regard, MessageMedia is a strong buy for Sinch because it’s generating strong cash. MessageMedia is expected to make $151 million in profits for the year ending June 30, with gross profits of $94 million and EBITDA of $51 million, Sinch said. Sinch itself is also profitable.
Sinch’s other deals have included Inteliquent for $1.14 billion, ACL in India for $70 million and SAP’s digital interconnect business for $250 million.
For its part, MessageMedia very much plays into and is a product of the same API economy that has lifted the likes of Twilio, Stripe and many others built on the premise of knitting together very complex services, which customers can then use by way of simple lines of code that they integrate into their own digital operations, be it websites, apps, or internal systems.
Communications, and specifically messaging API-based systems are estimated to be a $9-13 billion market, Sinch said, with the U.S. accounting for 30% of that, and the global market projected to grow between 25-30% until 2024. SMBs, who might lack the resources to build such tools from the ground up, are a big part of that activity.
“Mobile messaging delivers tremendous ROI but smaller businesses often lack tools that cater to their specific needs,” said Paul Perrett, MessageMedia CEO, in a statement. “Serving these customers presents a tremendous opportunity, and with Sinch we can build a global leader in our field.”
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Honeywell and Cambridge Quantum form joint venture to build a new full-stack quantum business
Honeywell, which only recently announced its entry into the quantum computing race, and Cambridge Quantum Computing (CQ), which focuses on building software for quantum computers, today announced that they are combining Honeywell’s Quantum Solutions (HQS) business with Cambridge Quantum in the form of a new joint venture.
Honeywell has long partnered with CQ, and invested in the company last year, too. The idea here is to combine Honeywell’s hardware expertise with CQ’s software focus to build what the two companies call “the world’s highest-performing quantum computer and a full suite of quantum software, including the first and most advanced quantum operating system.”
The merged companies (or “combination,” as the companies’ press releases calls it) expect the deal to be completed in the third quarter of 2021. Honeywell Chairman and CEO Darius Adamczyk will become the chairman of the new company. CQ founder and CEO Ilyas Khan will become the CEO and current Honeywell Quantum Solutions President Tony Uttley will remain in this role at the new company.
The idea here is for Honeywell to spin off HQS and combine it with CQC to form a new company, while still playing a role in its leadership and finances. Honeywell will own a majority stake in the new company and invest between $270 and $300 million. It will also have a long-term agreement with the new company to build the ion traps at the core of its quantum hardware. CQ’s shareholders will own 45% of the new company.
Image Credits: Honeywell
“The new company will have the best talent in the industry, the world’s highest-performing quantum computer, the first and most advanced quantum operating system, and comprehensive, hardware-agnostic software that will drive the future of the quantum computing industry,” said Adamczyk. “The new company will be extremely well positioned to create value in the near-term within the quantum computing industry by offering the critical global infrastructure needed to support the sector’s explosive growth.”
The companies argue that a successful quantum business will need to be supported by large-scale investments and offer a one-stop shop for customers that combines hardware and software. By combining the two companies now, they note, they’ll be able to build on their respective leadership positions in their areas of expertise and scale their businesses while also accelerate their R&D and product roadmaps.
“Since we first announced Honeywell’s quantum business in 2018, we have heard from many investors who have been eager to invest directly in our leading technologies at the forefront of this exciting and dynamic industry — now, they will be able to do so,” Adamczyk said. “The new company will provide the best avenue for us to onboard new, diverse sources of capital at scale that will help drive rapid growth.”
CQ launched in 2014 and now has about 150 employees. The company raised a total of $72.8 million, including a $45 million round, which it announced last December. Honeywell, IBM Ventures, JSR Corporation, Serendipity Capital, Alvarium Investments and Talipot Holdings invested in this last round — which also means that IBM, which uses a different technology but, in many ways, directly competes with the new company, now owns a (small) part of it.
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Network security startup ExtraHop skips and jumps to $900M exit
Last year, Seattle-based network security startup ExtraHop was riding high, quickly approaching $100 million in ARR and even making noises about a possible IPO in 2021. But there will be no IPO, at least for now, as the company announced this morning it has been acquired by a pair of private equity firms for $900 million.
The firms, Bain Capital Private Equity and Crosspoint Capital Partners, are buying a security solution that provides controls across a hybrid environment, something that could be useful as more companies find themselves in a position where they have some assets on-site and some in the cloud.
The company is part of the narrower Network Detection and Response (NDR) market. According to Jesse Rothstein, ExtraHop’s chief technology officer and co-founder, it’s a technology that is suited to today’s threat landscape, “I will say that ExtraHop’s north star has always really remained the same, and that has been around extracting intelligence from all of the network traffic in the wire data. This is where I think the network detection and response space is particularly well suited to protecting against advanced threats,” he told TechCrunch.
The company uses analytics and machine learning to figure out if there are threats and where they are coming from, regardless of how customers are deploying infrastructure. Rothstein said he envisions a world where environments have become more distributed with less defined perimeters and more porous networks.
“So the ability to have this high-quality detection and response capability utilizing next generation machine learning technology and behavioral analytics is so very important,” he said.
Max de Groen, managing director at Bain, says his company was attracted to the NDR space, and saw ExtraHop as a key player. “As we looked at the NDR market, ExtraHop, which [ … ] has spent 14 years building the product, really stood out as the best individual technology in the space,” de Groen told us.
Security remains a frothy market with lots of growth potential. We continue to see a mix of startups and established platform players jockeying for position, and private equity firms often try to establish a package of services. Last week, Symphony Technology Group bought FireEye’s product group for $1.2 billion, just a couple of months after snagging McAfee’s enterprise business for $4 billion as it tries to cobble together a comprehensive enterprise security solution.
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Facebook buys studio behind Roblox-like Crayta gaming platform
Facebook has been making plenty of one-off virtual reality studio acquisitions lately, but today the company announced that they’re buying something with wider ambitions — a Roblox-like game creation platform.
Facebook shared that they’re buying Unit 2 Games, which builds a platform called Crayta. Like some other platforms out there, it builds on top of the Unreal Engine and gives users a more simple creation interface teamed with discovery and community features. Crayta has cornered its own niche pushing monetization paths like Battle Pass seasons, giving the platform a more Fortnite-like vibe as well.
Unit 2 has been around for just over three years, and Crayta launched just last July. Its audience has likely been limited by the studio’s deal to exclusively launch on Google’s cloud-streaming platform Stadia, though it’s also available on the Epic Games Store as of March.
The title feels designed for the lightweight nature of cloud-gaming platforms, with users able to share access to games just by linking other users, and Facebook seems keen to use Crayta to push forward their own efforts in the gaming sphere.
“Crayta has maximized current cloud-streaming technology to make game creation more accessible and easy to use. We plan to integrate Crayta’s creation toolset into Facebook Gaming’s cloud platform to instantly deliver new experiences on Facebook,” Facebook Gaming VP Vivek Sharma wrote in an announcement post.
The entire team will be coming on as part of the acquisition, though financial terms of the deal weren’t shared.
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With buyout, Cloudera hunts for relevance in a changing market
When Cloudera announced its sale to a pair of private equity firms yesterday for $5.3 billion, along with a couple of acquisitions of its own, the company detailed a new path that could help it drive back toward relevance in the big data market.
When the company launched in 2008, Hadoop was in its early days. The open-source project developed at Yahoo three years earlier was built to deal with the large amounts of data that the internet pioneer generated. It became increasingly clear over time that every company would have to deal with growing data stores, and it seemed that Cloudera was in the right market at the right time.
And for a while things went well. Cloudera rode the Hadoop startup wave, garnering a cool billion in funding along the way, including a stunning $740 million check from Intel Capital in 2014. It then went public in 2018 to much fanfare.
But the markets had already started to shift by the time of its public debut. Hadoop, a highly labor-intensive way to manage data, was being supplanted by cheaper and less complex cloud-based solutions.
“The excitement around the original promise of the Hadoop market has contracted significantly. It’s incredibly expensive and complex to get it working effectively in an enterprise context,” Casey Aylward, an investor at Costanoa Ventures told TechCrunch.
The company likely saw that writing on the wall when it merged with another Hadoop-based company, Hortonworks, in 2019. That transaction valued the combined entity at $5.2 billion, almost the same amount it sold for yesterday, two years down the road. The decision to sell and go private may also have been spurred by Carl Icahn buying an 18% stake in the company that same year.
Looking to the future, Cloudera’s sale could provide the enterprise unicorn room as it regroups.
Patrick Moorhead, founder and principal analyst at Moor Insight & Strategies, sees the deal as a positive step for the company. “I think this is good news for Cloudera because it now has the capital and flexibility to dive head first into SaaS. The company invented the entire concept of a data life cycle, implemented initially on premises, then extended to private and public clouds,” Moorhead said.
Adam Ronthal, Gartner Research VP, agrees that it at least gives Cloudera more room to make necessary adjustments to its market strategy as long as it doesn’t get stifled by its private equity overlords. “It should give Cloudera an opportunity to focus on their future direction with increased flexibility — provided they are able to invest in that future and that this does not just focus on cost cutting and maximizing profits. Maintaining a culture of innovation will be key,” Ronthal said.
Which brings us to the two purchases Cloudera also announced as part of its news package.
If you want to change direction in a hurry, there are worse ways than via acquisitions. And grabbing Datacoral and Cazena should help Cloudera alter its course more quickly than it could have managed on its own.
“[The] two acquisitions will help Cloudera capture some of the value on top of the lake storage layer — perhaps moving into different data management features and/or expanding into the compute layer for analytics and AI/ML use cases, where there has been a lot of growth and excitement in recent years,” Aylward said.
Chandana Gopal, research director for the future of intelligence at IDC, agrees that the transactions give Cloudera some more modern options that could help speed up the data-wrangling process. “Both the acquisitions are geared towards making the management of cloud infrastructure easier for end-users. Our research shows that data prep and integration takes 70%-80% of an analyst’s time versus the time spent in actual analysis. It seems like both these companies’ products will provide technology to improve the data integration/preparation experience,” she said.
The company couldn’t stay on the path it was on forever, certainly not with an activist investor breathing down its neck. Its recent efforts could give it the time away from public markets it needs to regroup. How successful Cloudera’s turnaround proves to be will depend on whether the private equity companies buying it can both agree on the direction and strategy for the company, while providing the necessary resources to push the company in a new direction. All of that and more will determine if these moves pay off in the end.
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