M&A
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DataRobot expands platform and announces Zepl acquisition
DataRobot, the Boston-based automated machine learning startup, had a bushel of announcements this morning as it expanded its platform to give technical and nontechnical users alike something new. It also announced it has acquired Zepl, giving it an advanced development environment where data scientists can bring their own code to DataRobot. The two companies did not share the acquisition price.
Nenshad Bardoliwalla, SVP of Product at DataRobot says that his company aspires to be the leader in this market and it believes the path to doing that is appealing to a broad spectrum of user requirements, from those who have little data science understanding to those who can do their own machine learning coding in Python and R.
“While people love automation, they also want it to be [flexible]. They don’t want just automation, but then you can’t do anything with it. They also want the ability to turn the knobs and pull the levers,” Bardoliwalla explained.
To resolve that problem, rather than building a coding environment from scratch, it chose to buy Zepl and incorporate its coding notebook into the platform in a new tool called Composable ML. “With Composable ML and with the Zepl acquisition, we are now providing a really first-class environment for people who want to code,” he said.
Zepl was founded in 2016 and raised $13 million along the way, according to Crunchbase data. The company didn’t want to reveal the number of employees or the purchase price, but the acquisition gives it advanced capabilities, especially a notebook environment to call its own to attract those more advanced users to the platform. The company plans to incorporate the Zepl functionality into the platform, while also leaving the standalone product in place.
Bardoliwalla said that they see the Zepl acquisition as an extension of the automated side of the house, where these tools can work in conjunction with one another with machines and humans working together to generate the best models. “This [generates an] organic mixture of the best of what a system can generate using DataRobot AutoML and the best of what human beings can do and kind of trying to compose those together into something really interesting […],” Bardoliwalla said.
The company is also introducing a no-code AI app builder that enables nontechnical users to create apps from the data set with drag and drop components. In addition, it’s adding a tool to monitor the accuracy of the model over time. Sometimes, after a model is in production for a time, the accuracy can begin to break down as the data on which the model is based is no longer valid. This tool monitors the model data for accuracy and warns the team when it’s starting to fall out of compliance.
Finally, the company is announcing a model bias monitoring tool to help root out model bias that could introduce racist, sexist or other assumptions into the model. To avoid this, the company has built a tool to identify when it sees this happening both in the model-building phase and in production. It warns the team of potential bias, while providing them with suggestions to tweak the model to remove it.
DataRobot is based in Boston and was founded in 2012. It has raised more than $750 million and has a valuation of over $2.8 billion, according to PitchBook.
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ServiceNow leaps into applications performance monitoring with Lightstep acquisition
This morning ServiceNow announced that it was acquiring Lightstep, an applications performance monitoring startup that has raised more than $70 million, according to Crunchbase data. The companies did not share the acquisition price.
ServiceNow wants to take advantage of Lightstep’s capabilities to enhance its IT operations offerings. With Lightstep, the company should be able to provide customers with a way to monitor the performance of applications with the goal of detecting problems before they grow into major issues that take down a website or application.
“With Lightstep, ServiceNow will transform how software solutions are delivered to customers. This will ultimately make it easier for customers to innovate quickly. Now they’ll be able to build and operate their software faster than ever before and take the new era of work head on with confidence,” Pablo Stern, SVP & GM for IT Workflow Products at ServiceNow said in a statement.
Ben Sigelman, founder and CEO at Lightstep sees the larger organization being a good landing spot for his company. “We’ve always believed that the value of observability should extend across the entire enterprise, providing greater clarity and confidence to every team involved in these modern, digital businesses. By joining ServiceNow, together we will realize that vision for our customers and help transform the world of work in the process […], Sigelman said in a statement.
Lightstep is part of the application performance monitoring market with companies like Datadog, New Relic and AppDynamics, which Cisco acquired in 2017 the week before it was scheduled to IPO for $3.7 billion. It seems to be an area that is catching the interest of larger enterprise vendors, which are picking off smaller startups in the space.
Last November, IBM bought Instana, an APM startup and then bought Turbonomic for $2 billion at the end of last month as a complementary technology. Being able to monitor apps and keep them up and running is crucial, not only from a business continuity perspective, but also from a brand loyalty one. Even if the app isn’t completely down, but is running slowly or generally malfunctioning in some way, it’s likely to annoy users and could ultimately cause users to jump to a competitor. This type of software gives customers the ability to observe and detect problems before they have an impact on large numbers of users.
Lightstep, which is based in San Jose, California, was founded in 2015. It raised $70 million from investors like Altimeter Capital, Sequoia, Redpoint and Harrison Metal. Customers include GitHub, Spotify and Twilio. The deal is expected to close this quarter.
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Twitter acquires distraction-free reading service Scroll to beef up its subscription product
Twitter this morning announced it’s acquiring Scroll, a subscription service that offers readers a better way to read through long-form content on the web, by removing ads and other website clutter that can slow down the experience. The service will become a part of Twitter’s larger plans to invest in subscriptions, the company says, and will later be offered as one of the premium features Twitter will provide to subscribers.
Premium subscribers will be able to use Scroll to easily read their articles from news outlets and from Twitter’s own newsletters product, Revue, another recent acquisition that’s already been integrated into Twitter’s service. When subscribers use Scroll through Twitter, a portion of their subscription revenue will go to support the publishers and the writers creating the content, explains Twitter in an announcement.
Scroll’s service today works across hundreds of sites, including The Atlantic, The Verge, USA Today, The Sacramento Bee, The Philadelphia Inquirer and The Daily Beast, among others. For readers, the experience of using Scroll is similar to that of a “reader view” — ads, trackers and other website junk is stripped so readers can focus on the content.
Image Credits: Twitter
Scroll’s pitch to publishers has been that it can end up delivering cleaner content that can make them more money than advertising alone.
Deal terms were not disclosed, but Twitter will be bringing on the entire Scroll team, totaling 13 people.
For the time being, Scroll will pause new customer sign-ups so it can focus on integrating its product into Twitter’s subscriptions work and prepare for the expected growth. It will, however, continue to onboard new publishers who want to participate in Scroll’s network, following the deal’s closure.
And Scroll itself will be headed back into private beta as the team works to integrate the product into Twitter.
Image Credits: Twitter
Twitter says it will also be winding down Scroll’s news aggregator product, Nuzzel, but will work to bring some of Nuzzel’s core elements to Twitter over time. Nuzzel’s blog post has more details, explaining that the product will need to be rebuilt in order to scale with Twitter.
“Twitter exists to serve the public conversation. Journalism is the mitochondria of that conversation. It initiates, energizes and informs. It converts and confounds perspectives. At its best it helps us stand in one another’s shoes and understand each other’s common humanity,” said Tony Haile, Scroll CEO, in the company’s post about Scroll’s acquisition.
“The mission we’ve been given by Jack and the Twitter team is simple: take the model and platform that Scroll has built and scale it so that everyone who uses Twitter has the opportunity to experience an internet without friction and frustration, a great gathering of people who love the news and pay to sustainably support it,” he added.
Twitter earlier this year detailed its plans to head into subscriptions as a way to diversify beyond ad revenue for its own business. The company unveiled what it’s calling “Super Follow,” a creator-focused subscription that would give paid subscribers access to an expanded array of perks, like exclusive content, subscriber-only newsletters, deals, badges, paywalled media and more. The company is aiming to use this new product to help it achieve its goal of doubling company revenue from $3.7 billion in 2020 to $7.5 billion or more in 2023, it said.
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Dell dumps another big asset, moving Boomi to Francisco Partners and TPG for $4B
It’s widely known that Dell has a debt problem left over from its massive acquisition of EMC in 2016, and it seems to be moving this year to eliminate part of it in multi-billion-dollar chunks. The first step was spinning out VMware as a separate company last month, a move expected to net close to $10 billion.
The second step, long expected, finally dropped last night when the company announced it was selling Boomi to a couple of private equity firms for $4 billion. Francisco Partners is joining forces with TPG to make the deal to buy the integration platform.
Boomi is not unlike MuleSoft, a company that Salesforce purchased in 2018 for $6.5 billion, although a bit longer in the tooth. They both help companies with integration problems by creating connections between disparate systems. With so many pieces in place from various acquisitions over the years, it seems like a highly useful asset for Dell to help pull these pieces together and make them work, but the cash is trumping that need.
Providing integration services is a growing requirement as companies look for ways to make better use of data locked in siloed systems. Boomi could help, and that’s one of the primary reasons for the acquisition, according to Francisco executives.
“The ability to integrate and connect data and workflows across any combination of applications or domains is a critical business capability, and we strongly believe that Boomi is well positioned to help companies of all sizes turn data into their most valuable asset,” Francisco CEO Dipanjan Deb and partner Brian Decker said in a statement.
As you would expect, Boomi’s CEO Chris McNabb put a positive spin on the deal about how his new bosses were going to fuel growth for his company. “By partnering with two tier-one investment firms like Francisco Partners and TPG, we can accelerate our ability for our customers to use data to drive competitive advantage. In this next phase of growth, Boomi will be in a position of strength to further advance our innovation and market trajectory while delivering even more value to our customers,” McNabb said in a statement.
All of this may have some truth to it, but the company goes from being part of a large amorphous corporation to getting absorbed in the machinery of two private equity firms. What happens next is hard to say.
The company was founded in 2000, and sold to Dell in 2010. Today, it has 15,000 customer, but Dell’s debt has been well documented, and when you string together a couple of multi-billion-dollar deals as Dell has recently, pretty soon you’re talking real money. While the company has not stated it will explicitly use the proceeds of this deal to pay off debt as it did with the VMware announcement, it stands to reason that this will be the case.
The deal is expected to close later this year, although it will have to pass the typical regulatory scrutiny prior to that.
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IBM is acquiring cloud app and network management firm Turbonomic for up to $2B
IBM today made another acquisition to deepen its reach into providing enterprises with AI-based services to manage their networks and workloads. It announced that it is acquiring Turbonomic, a company that provides tools to manage application performance (specifically resource management), along with Kubernetes and network performance — part of its bigger strategy to bring more AI into IT ops, or as it calls it, AIOps.
Financial terms of the deal were not disclosed, but according to data in PitchBook, Turbonomic was valued at nearly $1 billion — $963 million, to be exact — in its last funding round in September 2019. A report in Reuters rumoring the deal a little earlier today valued it at between $1.5 billion and $2 billion. A source tells us the figure is accurate.
The Boston-based company’s investors included General Atlantic, Cisco, Bain, Highland Capital Partners and Red Hat. The last of these, of course, is now a part of IBM (so it was theoretically also an investor), and together Red Hat and IBM have been developing a range of cloud-based tools addressing telco, edge and enterprise use cases.
This latest deal will help extend that further, and it has more generally been an area that IBM has been aggressive in recently. Last November IBM acquired another company called Instana to bring application performance management into its stable, and it pointed out today that the Turbonomic deal will complement that and the two technologies’ tools will be integrated together, IBM said.
Turbonomic’s tools are particularly useful in hybrid cloud architectures, which involve not just on-premise and cloud workloads, but workloads that typically are extended across multiple cloud environments. While this may be the architecture people apply for more resilience, reasons of cost, location or other practicalities, the fact of the matter is that it can be a challenge to manage. Turbonomic’s tools automate management, analyse performance and suggest changes for network operations engineers to make to meet usage demands.
“Businesses are looking for AI-driven software to help them manage the scale and complexity challenges of running applications cross-cloud,” said Ben Nye, CEO, Turbonomic, in a statement. “Turbonomic not only prescribes actions, but allows customers to take them. The combination of IBM and Turbonomic will continuously assure target application response times even during peak demand.”
The bigger picture for IBM is that it’s another sign of how the company is continuing to move away from its legacy business based around servers, movinh deeper into services, and specifically services on the infrastructure of the future, cloud-based networks.
“IBM continues to reshape its future as a hybrid cloud and AI company,” said Rob Thomas, SVP, IBM Cloud and Data Platform, in a statement. “The Turbonomic acquisition is yet another example of our commitment to making the most impactful investments to advance this strategy and ensure customers find the most innovative ways to fuel their digital transformations.”
A large part of the AI promise in the world of network operations and IT ops is how it will afford companies to rely more on automation, another area where IBM has been very active. (In a very different application of this technology — in business services — this month, it acquired MyInvenio in Italy to bring process mining technology in house.)
The promise of automation, meanwhile, is lower operation costs, a critical issue for managing network performance and availability in hybrid cloud deployments.
“We believe that AI-powered automation has become inevitable, helping to make all information-centric jobs more productive,” said Dinesh Nirmal, general manager, IBM Automation, in a statement. “That’s why IBM continues to invest in providing our customers with a one-stop shop of AI-powered automation capabilities that spans business processes and IT. The addition of Turbonomic now takes our portfolio another major step forward by ensuring customers will have full visibility into what is going on throughout their hybrid cloud infrastructure, and across their entire enterprise.”
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Near acquires the location data company formerly known as UberMedia
Data intelligence company Near is announcing the acquisition of another company in the data business — UM.
In some ways, this echoes Near’s acquisition of Teemo last fall. Just as that deal helped Singapore-headquartered Near expand into Europe (with Teemo founder and CEO Benoit Grouchko becoming Near’s chief privacy officer), CEO Anil Mathews said that this new acquisition will help Near build a presence in the United States, turning the company into “a truly global organization,” while also tailoring its product to offer “local flavors” in each country.
The addition of UM’s 60-person team brings Near’s total headcount to around 200, with UM CEO Gladys Kong becoming CEO of Near North America.
At the same time, Mathews suggested that this deal isn’t simply about geography, because the data offered by Near and UM are “very complementary,” allowing both teams to upsell current customers on new offerings. He described Near’s mission as “merging two diverse worlds, the online world and the offline world,” essentially creating a unified profile of consumers for marketers and other businesses. Apparently, UM is particularly strong on the offline side, thanks to its focus on location data.
Near CEO Anil Mathews and UM CEO Gladys Kong. Image Credits: Near
“UM has a very strong understanding of places, they’ve mastered their understanding of footfalls and dwell times,” Mathews added. “As a result, most of the use cases where UM is seeing growth — in tourism, retail, real estate — are in industries struggling due to the pandemic, where they’re using data to figure out, ‘How do we come out of the pandemic?’ ”
TechCrunch readers may be more familiar with UM under its old name, UberMedia, which created social apps like Echofon and UberSocial before pivoting its business to ad attribution and location data. Kong said that contrary to her fears, the company had “an amazing 2020” as businesses realized they needed UM’s data (its customers include RAND Corporation, Hawaii Tourism Authority, Columbia University and Yale University).
And the year was capped by connecting with Near and realizing that the two companies have “a lot of synergies.” In fact, Kong recalled that UM’s rebranding last month was partly at Mathews’ suggestion: “He said, ‘Why do you have media in your name when you don’t do media?’ And we realized that’s probably how the world saw us, so we decided to change [our name] to make it clear what we do.”
Founded in 2010, UM raised a total of $34.6 million in funding, according to Crunchbase. The financial terms of the acquisition were not disclosed.
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MessageBird acquires SparkPost for $600M using $800M Series C extension
MessageBird, a communications platform out of the Netherlands, had a busy day today, with two huge announcements. For starters, the company got an $800 million extension on its $200 million Series C round announced last October. It then applied $600 million of the extension to buy email marketing platform SparkPost. The company’s C round now totals at least $1 billion.
Let’s start with the acquisition. MessageBird CEO Robert Vis says his company had an email component prior to the acquisition, but the chance to pick up the largest email provider in the world was too good to pass up.
“If you talk about infrastructure, we’re defining largest […] as a matter of interactions, so basically the amount of emails sent. SparkPost sends about 5 trillion emails a year. And the second thing that’s very important to us is to be able to send high-scale emails when it’s really critical,” Vis told me.
With the company in the fold, it enables MessageBird, which has mostly been in Europe and Asia, to get a stronger foothold in the U.S. market. “So this is as much for us about the technology around SparkPost as it actually is for us to have market entry into the United States with a significant workforce instead of having to build that from scratch,” Vis said.
Rich Harris, CEO of SparkPost, sees the deal as a way to expand SparkPost to multiple channels already available on the MessageBird platform and be a much more powerful combination together than it could have been alone.
“By joining forces with MessageBird, we will be able to bring broader, deeper value to all of our customers through any digital communications,” Harris said in a statement.
Vis agrees saying it gives his company the opportunity to upsell other MessageBird services to SparkPost customers. “SparkPost obviously only offers email. We can offer SparkPost customers way more channels. We can offer them texting, Instagram, WhatsApp or Apple Business Chat. So we feel very excited about leveraging them to go sell much more broad messenger products to their customers,” Vis said.
MessageBird announced its $240 million Series C on a $3 billion valuation last October. The company’s whopping $800 million extension brings the round to around $1 billion. It’s worth noting that the round isn’t completely closed yet, so that’s not an official figure.
“The round isn’t completely closed yet as we are still waiting on some of the funds to come in, so we cannot give you 100% final figures on the round, but we can say with confidence that the round will close at $1 billion or slightly higher,” a company spokesperson explained. It is announcing the funding before everything is 100% done due to regulatory requirements around the acquisition.
Eurazeo, Tiger Global, BlackRock and Owl Rock participated in the extension along with Bonnier, Glynn Capital, LGT Lightstone, Longbow, Mousse Partners and NewView Capital, as well as existing investors such as Accel, Atomico (they led the Series A and B rounds) and Y Combinator. The mix is 70% equity and 30% debt, according to the company.
Today’s acquisition comes on the heels of two others just last month, when the company announced it was acquiring video meeting startup 24Sessions and Hull, a synchronization technology startup. The company also acquired Pusher, a push notification company in January, as MessageBird is using its Series C cash to quickly expand the platform.
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Kenya’s Ajua acquires WayaWaya to consolidate consumer experience play in African SMEs
Kenyan consumer experience platform for businesses in Africa, Ajua today announced that it has acquired WayaWaya, a Kenya-based AI and ML messaging and payments company.
WayaWaya’s customers and partners include the likes of I&M Bank, Interswitch and MTN. The company offers a range of services, from digital banking and payment services to financial services APIs and payment bots.
According to Ajua, the acquisition is primarily focused on WayaWaya’s payments bots system known as Janja. The platform, which has customers like Airtel, Ezee Money, Housing Finance Company of Kenya (HF Group), enables borderless banking and payments across apps and social media platforms. Teddy Ogallo, the entrepreneur who founded WayaWaya, joins Ajua as VP of Product APIs and Integrations.
Per Crunchbase, WayaWaya has just raised $75,000. Although the two companies did not disclose the financial details of the acquisition, Ajua is expected to have paid 10 times more than WayaWaya’s total raise.
Ajua, formerly mSurvey, was founded in 2012 by Kenfield Griffith. The company is solving a consumer data problem for African businesses to understand their business better and drive growth.
“There’s a lot of commerce happening on the continent and Ajua wants companies to move from transaction numbers to the customers behind such transaction,” Griffith told TechCrunch. “Imagine if we knew what drove consumer habits for businesses. I mean, that’s a huge exponential curve for African businesses.”
Teddy Ogallo (Founder, WayaWaya) & Kenfield Griffith (CEO, Ajua)
Nigeria’s SME market alone is valued at $220 billion annually. And while businesses, mostly big enterprises, can afford customer communication tools, a large segment of small businesses are being left out. Ajua’s play is to use data and analytics to connect companies with their customers in real time. “We’ve taken what makes enterprise customers successful, and we’re capturing it in a simple format so SMEs can have the same tools,” Griffith added.
Since most consumer behavior for these SMEs happens offline, Ajua gives businesses unique USSD codes to receive payments, get feedback and offer discounts to their customers. It is one of the products Ajua has launched over the years for customer feedback at the point of service to businesses that cumulatively have over 45 million customers.
The company’s partners and clients also include Coca-Cola, FBNQuest, GoodLife Pharmacy, Java House, Safaricom, Standard Chartered and Total.
As an intelligent messaging bot, Janja is used by individuals and businesses across WhatsApp, Facebook Messenger and Telegram to automate customer support and make cross-border payments. So, Janja’s integration into Ajua’s product stack will close much of the acquirer’s customer experience loop by automating responses and giving customers what they want, when they want it.
This acquisition comes a month after Ajua announced that it partnered with telecom operator MTN Nigeria to launch a customer management product for Nigerian businesses. The product called MTN EnGauge carries the same features present in Ajua but, in this case, is tailored solely for businesses using the MTN network. The roll-out is expected to generate more data for Ajua’s thousands of users. It will also be upgraded to incorporate Janja and other services.
In hindsight, it appears Ajua could have created a product like Janja in-house due to its vast experience in the consumer experience space. However, the company chose an acquisition and Griffith gave two reasons why — building a similar product would have taken a long time and Ogallo seemed to know Janja’s business and operations so well, it just made sense to get him on board.
“Teddy was going the same direction we’re going. We just thought to acquire WayaWaya instead and make a really good company out of both products attempting to solve the same problem. To me, it’s all about solving the problem together rather than going alone,” said the CEO.
On why he accepted the acquisition, Ogallo, who now has a new role, noted that Ajua’s ability to scale customer service and experience and also help businesses was one reason and earned admiration from him. “Seeing how WayaWaya’s technology can complement Ajua’s innovative products and services, and help scale and monetize businesses, is an exciting opportunity for us, and we are happy that our teams will be collaborating to build something unique for the continent,” he added.
This is a solid infrastructure play from Ajua coming from a founder who is a massive advocate of acquisition and consolidation. Griffith believes that the two are strategies for a speedier route to new markets and channels in Africa.
“I think there are lots of ways we can build the ecosystem. There are lots of young talent building stuff, and they don’t have access to capital to get to the next stage. The question is if they want to race to the finish line or take off time and get acquired. I think there’s a huge opportunity in Africa if you want to solve complex problems by acquisition.”
There has been an uptick in local acquisitions in Africa from startups within a single country and between two countries in the past three years. For the former, Nigerian recruitment platform Jobberman’s acquisition of NGCareers last year comes to mind. And there are pan-African instances like Lagos-based hub CcHub’s acquisition of iHub, its Nairobi counterpart; Ethiopian software provider Apposit sell-off to Nigerian fintech Paga; and Johannesburg-based fintech MFS Africa acquiring Uganda’s Beyonic.
The common theme among the acquisitions (and most African acquisitions) is their undisclosed sums. For Ajua, Griffith cited regulatory issues as one reason why the company is keeping the figure under wraps.
Since launching nine years ago, Ajua has raised a total of $3.5 million, according to Crunchbase. Given the nature of this acquisition and partnership with MTN, the company might set sights on another fundraise to scale aggressively into Nigeria (a market it entered in 2019) and other African countries.
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Vista Equity takes minority stake in Canada’s Vena with $242M investment
Vena, a Canadian company focused on the Corporate Performance Management (CPM) software space, has raised $242 million in Series C funding from Vista Equity Partners.
As part of the financing, Vista Equity is taking a minority stake in the company. The round follows $25 million in financing from CIBC Innovation Banking last September, and brings Vena’s total raised since its 2011 inception to over $363 million.
Vena declined to provide any financial metrics or the valuation at which the new capital was raised, saying only that its “consistent growth and…strong customer retention and satisfaction metrics created real demand” as it considered raising its C round.
The company was originally founded as a B2B provider of planning, budgeting and forecasting software. Over time, it’s evolved into what it describes as a “fully cloud-native, corporate performance management platform” that aims to empower finance, operations and business leaders to “Plan to Grow” their businesses. Its customers hail from a variety of industries, including banking, SaaS, manufacturing, healthcare, insurance and higher education. Among its over 900 customers are the Kansas City Chiefs, Coca-Cola Consolidated, World Vision International and ELF Cosmetics.
Vena CEO Hunter Madeley told TechCrunch the latest raise is “mostly an acceleration story for Vena, rather than charting new paths.”
The company plans to use its new funds to build out and enable its go-to-market efforts as well as invest in its product development roadmap. It’s not really looking to enter new markets, considering it’s seeing what it describes as “tremendous demand” in the markets it currently serves directly and through its partner network.
“While we support customers across the globe, we’ll stay focused on growing our North American, U.K. and European business in the near term,” Madeley said.
Vena says it leverages the “flexibility and familiarity” of an Excel interface within its “secure” Complete Planning platform. That platform, it adds, brings people, processes and systems into a single source solution to help organizations automate and streamline finance-led processes, accelerate complex business processes and “connect the dots between departments and plan with the power of unified data.”
Early backers JMI Equity and Centana Growth Partners will remain active, partnering with Vista “to help support Vena’s continued momentum,” the company said. As part of the raise, Vista Equity Managing Director Kim Eaton and Marc Teillon, senior managing director and co-head of Vista’s Foundation Fund, will join the company’s board.
“The pandemic has emphasized the need for agile financial planning processes as companies respond to quickly-changing market conditions, and Vena is uniquely positioned to help businesses address the challenges required to scale their processes through this pandemic and beyond,” said Eaton in a written statement.
Vena currently has more than 450 employees across the U.S., Canada and the U.K., up from 393 last year at this time.
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IBM acquires Italy’s myInvenio to integrate process mining directly into its suite of automation tools
Automation has become a big theme in enterprise IT, with organizations using RPA, no-code and low-code tools, and other technology to speed up work and bring more insights and analytics into how they do things every day, and today IBM is announcing an acquisition as it hopes to take on a bigger role in providing those automation services. The IT giant has acquired myInvenio, an Italian startup that builds and operates process mining software.
Process mining is the part of the automation stack that tracks data produced by a company’s software, as well as how the software works, in order to provide guidance on what a company could and should do to improve it. In the case of myInvenio, the company’s approach involves making a “digital twin” of an organization to help track and optimize processes. IBM is interested in how myInvenio’s tools are able to monitor data in areas like sales, procurement, production and accounting to help organizations identify what might be better served with more automation, which it can in turn run using RPA or other tools as needed.
Terms of the deal are not being disclosed. It is not clear if myInvenio had any outside investors (we’ve asked and are awaiting a response). This is the second acquisition IBM has made out of Italy. (The first was in 2014, a company called CrossIdeas that now forms part of the company’s security business.)
IBM and myInvenio are not exactly strangers: The two inked a deal as recently as November 2020 to integrate the Italian startup’s technology into IBM’s bigger automation services business globally.
Dinesh Nirmal, GM of IBM Automation, said in an interview that the reason IBM acquired the company was two-fold. First, it lets IBM integrate the technology more closely into the company’s Cloud Pak for Business Automation, which sits on and is powered by Red Hat OpenShift and has other automation capabilities already embedded within it, specifically robotic process automation (RPA), document processing, workflows and decisions.
Second and perhaps more importantly, it will mean that IBM will not have to tussle for priority for its customers in competition with other solution partners that myInvenio already had. IBM will be the sole provider.
“Partnerships are great but in a partnership you also have the option to partner with others, and when it comes to priority, who decides?” he said. “From the customer perspective, will they work just on our deal, or others first? Now, our customers will get the end result of this… We can bring a single solution to an end user or an enterprise, saying, ‘look you have document processing, RPA, workflow, mining.’ That is the beauty of this and what customers will see.”
He said that IBM currently serves with its automation products customers across a range of verticals, including financial, insurance, healthcare and manufacturing.
Notably, this is not the first acquisition that IBM has made to build out this stack. Last year, it acquired WDG to expand into robotic process automation.
And interestingly, it’s not even the only partnership that IBM has had in process mining. Just earlier this month, it announced a deal with one of the bigger names in the field, Celonis, a German startup valued at $2.5 billion in 2019.
Ironically, at the time, my colleague Ron wondered aloud why IBM wasn’t just buying Celonis outright in that deal. It’s hard to speculate if price was one reason. Remember: We don’t know the terms of this acquisition, but given myInvenio was off the fundraising radar, chances are it’s possibly a little less than Celonis’s price tag.
We’ve asked and IBM has confirmed that it will continue to work with Celonis alongside now offering its own native process mining tools.
“In keeping with IBM’s open approach and $1 billion investment in ecosystem, [Global Business Services, IBM’s enterprise services division] works with a broad range of technologies based on client and market demand, including IBM AI and Automation software,” a spokesperson said in a statement. “Celonis focuses on execution management which supports GBS’ transformation of clients’ business processes through intelligent workflows across industries and domains. Specifically, Celonis has deep connectivity into enterprise systems such as Salesforce, SAP, Workday or ServiceNow, so the Celonis EMS platform helps GBS accelerate clients’ transformations and BPO engagements with these ERP platforms.”
Indeed, at the end of the day, companies that offer services, especially suites of services, are working in environments where they have to be open to customers using their own technology, or bringing in something else.
There may have been another force pushing IBM to bring more of this technology in-house, and that’s wider competitive climate. Earlier this year, SAP acquired another European startup in the process mining space, Signavio, in a deal reportedly worth about $1.2 billion. As more of these companies get snapped up by would-be IBM rivals, and those left standing are working with a plethora of other parties, maybe it was high time for IBM to make sure it had its own horse in the race.
“Through IBM’s planned acquisition of myInvenio, we are revolutionizing the way companies manage their process operations,” said Massimiliano Delsante, CEO, myInvenio, who will be staying on with the deal. “myInvenio’s unique capability to automatically analyze processes and create simulations — what we call a ‘Digital Twin of an Organization’ — is joining with IBM’s AI-powered automation capabilities to better manage process execution. Together we will offer a comprehensive solution for digital process transformation and automation to help enterprises continuously transform insights into action.”
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