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Instagram needs editing tools to make new 60-second videos tolerable
Most people are terrible at shooting video. Any longer than 15-seconds and it will probably be boring. That’s why Instagram capped videos at a quarter-minute when it launched the feature in 2013. Yet today it extended the length to 60 seconds for user-shot or uploaded videos. That’s why I have a hunch that Facebook and Instagram are preparing to launch a more powerful set of… Read More
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Instagrammers really want you to turn on notifications to avoid death by algorithm
Instagram today is an endless sea of meaningless posts asking you to turn on post notifications for each account you follow. Brands and professional Instagrammers are worried that they are going to disappear from your Instagram feed once the company turns on its algorithmic feed. We’ve been there before. When Vine or YouTube switched to an algorithmic feed, brands, YouTubers and Viners… Read More
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Live is having a moment
Twitter, which turned 10 this week, has apparently made Live its entire organizing principle. At an all-hands meeting last month, Mark Zuckerberg declared live video a top priority for Facebook. Clearly, Zuck’s directing his fight toward Twitter’s Periscope, a mobile live streaming app which itself competed fiercely with Meerkat. Read More
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Here are the 59 startups that demoed at Y Combinator Winter ’16 Demo Day 2
“Food, housing, healthcare, transportation. Life essentials made better and more affordable.” These are the types of startups that partner Paul Buchheit said were demoing today at Y Combinator’s Winter 2016 Demo Day 2. Yesterday, we covered the first 60 startups from the batch, and picked our 7 favorites. Plus, check out our picks for the top 8 startups from these 59.… Read More
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Algorithmic feeds force us to compete
Is that photo pretty enough? Is that tweet funny enough? If not, they might not be seen now that Instagram and Twitter are moving to algorithmically sorted feeds. That could spell big problems for marketers and cause our social media lives to be more stressful. To make their apps more consistently interesting, especially for people who don’t check them non-stop, Instagram and Titter… Read More
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Instagram is switching its feed from chronological to best posts first
The average Instagram user misses 70 percent of what’s in their feed, including great photos with tons of Likes and posts by their best friends. So today Instagram announced it will start rearranging the order of posts in its feed. Rather than strictly reverse chronological, Instagram will order posts “based on the likelihood you’ll be interested in the content, your… Read More
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Instagram kills newly launched ‘Being’ app, which saw 50K downloads its first week
In case there was any doubt where Instagram was drawing the line when it came to its shutdown of third-party feed reading apps, it appears that its decision to revoke API access doesn’t just extend to those that offer an alternative means of browsing the photo-sharing service. It also reaches apps that offer an expansion of what you can do with Instagram – for example, the… Read More
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There Are Now 200K Advertisers On Instagram
Instagram announced today that it has 200,000 monthly active advertisers. To compare, Facebook said a year go that it had more than 2 million active advertisers, while Twitter says it has 140,000 130,000. Probably the most impressive thing about the Instagram number is the fact that the Facebook-owned photo-sharing service only had a few hundred advertisers back in June. Much of that growth… Read More
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Being Lets You Browse Instagram As Anyone, From Pop Stars To BFFs
If you’ve ever found peering over a friend’s shoulder as they browse their Instagram more interesting than swiping through your own, or you simply want to know what today’s greatest minds waste their time viewing on the Facebook-owned photo sharing service (e.g. hmm, Musk likes NASA and nudes?), then a new app called “Being” should be your next download. The idea… Read More
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Instagram Reveals Video View Counts To Score Creators And Ad Dollars
Video is booming on Instagram with watch time up 40% in 6 months, so now it’s trying to lure the best video makers and marketers from competitors like Vine and YouTube. Over the next few weeks, Instagram will begin showing view counts on videos where the Like number used to be, though you can still click through to see the heart count. As on Facebook, 3 seconds counts as a view. With… Read More
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