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And now there are 500K active advertisers on Instagram
For those of you following Instagram’s ad business, my headline might seem a bit familiar — yes, the Facebook-owned photo-sharing service announced another advertiser milestone back in February, but at the time there were only 200,000 advertisers, less than half of the 500,000 advertisers that Instagram says it has today. To be clear, the company says that’s the number of… Read More
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Instagram is building new zoom, filter, and GIF features for the iPhone 7 camera
The iPhone 7’s powerful new camera features will be getting the spotlight in an upcoming version of Instagram. Ian Spalter, Instagram’s head of design, appeared on-stage at the iPhone 7 launch event to demo the iPhone-inspired upgrades coming to his app.
The iPhone 7 Plus telephoto zoom lens will be usable by dragging a single finger up and down in Instagram — an interface… Read More
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Instagram Stories diverges from Snapchat by suggesting who to follow
Who decides who’s cool? Snapchat refuses to recommend accounts for fear of feeling heavy-handed. Maybe it learned from Twitter, whose old one-size-fits-none suggested user list immediately made it noisy, impersonal and ruled by an oligarchy. But Instagram is betting that algorithmically personalized suggestions could make its new ephemeral slideshow Stories feature addictive… even… Read More
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Facebook’s video editor is embarrassingly old, and Apple is creeping
You know you screwed up if Apple is about to one-up you on social. Facebook hasn’t upgraded its video editor in well over three years. Lagging far behind Snapchat, YouTube and even Instagram, it’s a stretch to even call the featureless artifact a video editor. Instagram adds an Events channel to show you the best videos from concerts and sporting events
Over the past year Instagram has been working to reinvigorate the Explore tab, which is the app’s place for showing you personalized content. What started as a simple algorithm to determine photos you may enjoy has evolved into a full-fledged discovery platform to show you photos and videos that will want to make you spend more time in the app.
A major part off this initiative was… Read More
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Facebook’s next big platform: Your camera
Facebook can’t build everything. For a decade, its strategy has been to provide the canvas, then let developers paint it however they want. That’s because there’ll always be another game. Another app. Another… selfie filter? Instagram castrated Snapchat like Facebook neutered Twitter
This is the strategy behind Instagram Stories.
Snapchat invented a brilliant format for sharing day-to-day life: photo and video slideshows jazzed up with commentary that disappear after 24 hours so you’ll share an unpolished window into what you see. It quickly eclipsed the popularity of Snapchat’s 10-second exploding private messages, and made the app grow to 150 million daily… Read More
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Instagram is testing a “Save Draft” feature
If your Instagrams are works of art that take more than a few moments to finesse, you’ll appreciate a new feature that may soon be coming to Instagram: “Save Draft.” The option is something many Instagram users have wanted for quite a while, but has not yet rolled out to the entire Instagram user base. If you have it, however, you’ll see the option to save your work… Read More
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Instagram CEO on Stories: Snapchat deserves all the credit
The one thing you never hear in Silicon Valley is an entrepreneur admit they copied someone else. Yet there in the headquarters of Facebook, the world’s most prolific product cloner, Instagram CEO Kevin Systrom surprised me. Instagram launches “Stories,” a Snapchatty feature for imperfect sharing
People only post the highlights of their life on Instagram, so today the app adds its own version of “Stories” to poach goofy, off-the-cuff, everyday content from Snapchat. It works exactly like Snapchat Stories, allowing you to post 24-hour ephemeral photo and video slideshows that disappear. But because Instagram Stories appear at the top of the old feed, your followers will… Read More
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